Exhibitors Herald (Dec 1924-Mar 1925)

February 21, 1925 EXHIBITORS HERALD 65 An interesting, well-acted play. Pleased our patrons. Eight reels. — Henry W. Gauding, Lincoln theatre, Pittsburg, Pa. — Neighborhood patronage. MADONNA OF THE STREETS: Milton Sills— A very improbable story. Our patrons didn’t care for it. Exhibition value too high. — Mrs. Frank Paul, Marvel theatre. Carlinville, 111. — General patronage. THE SEA HAWK: Milton Sills— Not the picture we thought it would be. It also took a good flop for us and I think any small town theatre will lose money with it the same as we did. I would say, lay off, small town boys. Twelve reels. — Oscar Troyer, Lyric theatre. Rugby, N. D. — Genreal patronage. POTASH AND PERLMUTTER IN HOLLYWOOD: George Sidney — This production is there. Pleased our people. Seven reels. — Henry W. Gauding, Lincoln theatre, Pittsburg, Pa.— Neighborhood patronage. THOSE WHO DANCE: Blanche Sweet— This is a real picture, only title is misleading. — G. J. Ritter, Regent theatre, Bogota, N. J. — General patronage. THOSE WHO DANCE: Blanche Sweet— A very good picture, but did not draw them in. No fault of the picture, as it is there. — Jack Greene, New Geneseo theatre, Geneseo, 111. — Small town patronage. ABRAHAM LINCOLN : George Billings — One of the greatest pictures I have ever seen. Did not, however, register at the box office as well as I thought it would. The picture is truly wonderful and pleased 100 per cent. Think it is one picture that should be played everywhere. Ten reels. — L. H. Cox, Pythian theatre, Marshall, 111. — General patronage. THE LOVE MASTER: Strongheart — -Very fine picture. Two days’ good business to satisfied patrons. Wonderful snow scenes. Good dog-sled race. Will please most anywhere. Seven reels. — C. H. Powers, Strand theatre, Dunsmuir, Cal. — Railroad town clientele. THE MARRIAGE CHEAT: Adolph Menjou — Ran it Sunday night and it was well liked. Business good. — Jack Greene, New Geneseo theatre, Geneseo, 111. — Small town patronage. PAINTED PEOPLE: Colleen Moore — A very good picture and well liked by all. Ran it on Monday night. Lost out on it. No fault of the picture. — Jack Greene, New Geneseo theatre, Geneseo, 111. — Small town patronage. THE GOLDFISH : Constance Talmadge — It is a refreshing comedy well done, nothing vulgar in it, and was well liked. Did not see Connie smoking a cigarette, which is a feature that could just as well be eliminated in most pictures showing the life of actresses. — Jack Greene, New Geneseo theatre, Geneseo, 111. — Small town patronage. THE WANTERS: Marie Prevost — Very entertaining. Well acted. A good cast and away above tbe ordinary program. Ought to suit moat any audience. Seven reels. — H. J. Eagan, American theatre, Wautoma, Wis. — Small town patronage. , GALLOPING FISH: Sid Chaplin — Proved to be a good comedy drama picture for us. Print was in good condition. Six reels. — Oscar Troyer, Lyric theatre, Rugby, N. D. — General patronage. GALLOPING FISH : Sid Chaplin — If you can get them in to see this, it ought to please. Due to basketball, ben parties and sech like, didn’t have enough crowd to pay for the express, but had a good laugh anyway. Six reels. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. HER TEMPORARY HUSBAND: Sylvia Breamer — Laughed more than on the Lloyds. People asked me for a week why I did not run it two nights so that they could have sent their friends. Helped business for many days, as patrons were afraid they would miss another good one. Recommended without reservation. — W. J. Powell, Lonet theatre, Wellington, Ohio. — Small town patronage. HER TEMPORARY HUSBAND: Sylvia Breamer — Very good comedy drama. Drew good business with revival meeting going on at one of the churches. Lots of slapstick in last two reels. Good small town program. Play it. Seven reels. — A. D. Brawner, Jewel theatre. Hooker, Okla.— Small town patronage. HER TEMPORARY HUSBAND: Sylvia Dreamer— This is as fine a comedy as you would care to run. Had more good comments on this than any other picture in months. Would have had a dandy crowd the second night, but a blizzard hit me at show time. They simply won’t come out in bad weather, regardless of what may be showing. The trailer on this is also extra good. Seven reels — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. The Contributor’s Column Business Is 62.7% Good Business is 62.7% good according to exhibitors’ box office reports received this week. W. O. Perry Joins Herald Only Club W. O. Perry, Tchula Theatre Co., Tchula, Miss., this week enrolls in the “Herald Only’’ Club. Mr. Perry has been assigned Membership No. 232 and a membership card has been mailed to him. Reports accompanying his enrollment will be published in next week’s issue. Gauding on Business And Bath Pictures Unfavorable weather conditions caused falling off in attendance during the past month in this section, particularly in neighborhood houses. Holiday business was far below normal, according to re ports from the outlying sections of the city. This also applies to many of the towns in this film zone. Zero weather, heavy snow storms and slush are not conducive to filling theatre seats. By the way, wonder when the flood of bath tub, swimming pool, cigarette, jazz and booze party pictures will cease. Judging from the number of ablutions observed lately on the screen some of the directors must be of the opinion that baths are needed pretty badly by certain of the stars. While this may be a fact, perhaps it would be better to perform the operation in private occasionally and thus give the public a much needed respite. As it is now, it seems that whenever a director runs out of ideas he immediately hustles for a bath tub, which in his opinion makes the picture a wow. To which we add, “Ow, wow!” — Henry W. Gauding, Lincoln theatre, Pittsburgh, Pa. ♦ (Other news contained in Mr. Gauding’s letter is printed in the news section of this issue.) WHEN A MAN’S A MAN: John Bowers— A well produced picture. Good story, well acted by a superior cast. — J. Winninger, Davison theatre, Waupun, Wis. — General patronage. WHEN A MAN’S A MAN: John Bowers— A very good Western of high grade. Had a great many compliments on the picture on their way out. Seven reels. H. E. Partrick, Palace theatre, North Rose, N. Y. — Small town patronage. JEALOUS HUSBANDS: Special cast— Most of our people were disappointed in this, as there was too much brutality in it. Several walked out on it. It is entertaining if you want to see children beaten and knocked around. — Jack Greene, New Geneseo theatre, Geneseo, III. — Small town patronage. BOY OF MINE: Ben Alexander — Real good picture. I notice the complaint of an exhibitor about the free radio entertainment on New Year’s day and I think he hit the nail on the head. I have no doubt it lost me quite a little that day. — G. J. Ritter, Regent theatre, Bogota, N. J. — General patronage. BOY OF MINE: Ben Alexander — Here is one that pleased a big Sunday audience and did nicely on Monday. — ^J. Winninger, Davison theatre, Waupun, Wis. — General patronage. THE WOMAN CONQUERS: Katherine MacDonald— ^Very good program picture and will please, but should have a good two-reel comedy with it. Film good. Five reels. — W. A. Doerschlag. Strand theatre. Ransom, Kans. — Small town patronage. A DANGEROUS MAID: Constanee Talmadge— I was personally warned about this, but I must say I didn’t think it bad at all. Picture for picture, I think it’s equal to Dorothy Vernon — but maybe I’m a poor judge. G. J. Ritter, Regent theatre, Bogota, N. J. — General patronage. THE MEANEST MAN IN THE WORLD: Bert Lytell — This is a fair program picture. If this was a howling success on the stage, it doesn’t take much to make ’em howl on Broadway. Six reels. — Wm. E. Tragsdorf, Trags theatre, Neillsville. Wis. — Small town patronage. THE SUNSHINE TRAIL: Douglas MacLean— Can’t complain on this one. Old but good. My people like Douglas MacLean. Five reels. — W. A. Doerschlag, Strand theatre. Ransom, Kans. — Small town patronage. CHASTITY : Katherine MacDonald — Did not please and did not draw, so I’m glad I have no more. — J. Winninger, Davison theatre, Waupun, Wis. — General patronage. NATIONAL SCREEN SERVICE Ina NEW YORK CHICAGO WS ANGELES NOW BOOKING .PRODUCERS ‘With Malcolm MacGregor, Claire DuBrey, Alan Roscoe, Bessie Eyton mt Charles French OitecUd ty ; . . .John Ince Sleleased by