Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000960
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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68 EXHIBITORS HERALD February 21, 1925 many favorable remarks on “The Shooting of Dan McGrew’* and personally I think the picture fine. Six reels. — Mrs. J. A. Wright, Lone Star thaetre, Ovalo, Tex. — Small town patronage. THE SHOOTING OF DAN McGREW: Barbara LaMarr — Boys, here is an offering that will please 100 per cent most any place. Will stand boost in admission and should make most any exhibitor money with it if weather and conditions will permit. Buy it and boost. The poetry in the last two reels completes a perfect picture, and will thrill them to their toes. Six reels. — S. G. Fry, Palace theatre, Omaha, Tex. — Small town patronage. MLLE. MIDNIGHT; Mae Murray — Very good picture. Good business. — H. B. Frank, Royal theatre, Macomb, 111. — General patronage. THE WHITE SISTER: Lillian Gish— Good story and well acted. A little too long was the only complaint. — J. Winninger, Davison theatre, Waupun, Wis. — General patronage. THE LOVE PIKER: Anita Stewart— A production that seemed to please. Had many favorable comments. Enjoyed it very much myself. Small audience on account of bad roads and weather. Seven reels. — R. C. Geeting, Lyric theatre, Chappell, Neb. — Small town patronage. IN THE PALACE OF THE KING: Special cast — All we can say is that it is a costume picture, and you know what that means. — Jack Greene. New Geneseo theatre, Geneseo, 111. — Small town patronage. THE RECOIL: Special cast — Good show. Business ordinary. — E. J. Reynolds, Liberty theatre, Pasco. Wash. — General aptronage. THE FRENCH DOLL: Mae Murray — Not whal I expected. Patrons didn’t seem to care much for it, either. Got by with it and that’s all. Seven reels. — J. W. Andresen, Rialto theatre, Cozad, Neb. — General patronage. RED LIGHTS: Marie Prevost — Here is a detective story thriller that will keep anyone awake. Unfortunately I put this on a stormy night. Gross receipts $8.10. I have plenty of pictures under contract I should have put on this night. — H. G. Stettmund, Jr., Odeon theatre. Chandler, Okla. — Small town patronage. ROUGED LIPS: Viola Dana — Simple little program picture that will get by. — George C. Starkey, Opera House, Montour Falls, N. Y. — General patronage. BROKEN BARRIERS: Special cast— Pleased a Sunday crowd. Norma Shearer, new to our audience. Made a hit. — J. Winninger, Davison theatre, Waupun, Wis. — General patronage. THE STEADFAST HEART: Special cast— A good program picture. — George J. Mahowald, Alhambra theatre. Garrison, N. D. — General patronage. THE EAGLE’S FEATHER: Special cast— Small crowd but well pleased. Six reels. — F. L. Johnson, Johnsonian theatre, Ripley, N. Y. — Small town patronage. THE RAGGED EDGE: Special cast — A little old, but a good little program picture, not overdrawn in any way. Film rental fair enough. Seven reels. — Roy McAmos, Princess theatre, Sayre, Okla. — General patronage. SIX DAYS: Corinne Griffith — Elinor Glyn’s name brought them out and the acting of Miss Griffith and Frank Mayo did the rest. Most everyone seemed to like it. Eight reels. — Frank Brock, Grand theatre, Okolona, Miss. — Small town patronage. LITTLE ROBINSON CRUSOE: Jackie Coogan— Had a big bunch of kids in on this and I tried to stop them from hollering, but gave it up as a bad job. Good entertainment for its kind and will please generally. — J. Winninger, Davison theatre, Waupun, Wis. — General patronage. LONG LIVE THE KING: Jackie Coogan— Oh, boy, but these Coogan pictures sure get the money for us. When we run one all the kids are talking about it for weeks before we show it. They all have to go and bring their parents with them. Drawing power excellent. Held up to two days of the best business in weeks. — George J. Mahowald, Alhambra theatre. Garrison, N. D. — General patronage. THE SPOILERS: Milton Sills— A mighty fine production of Alaska goldfields. Pleased a goodsized Saturday night crowd in spite of bad roads and weather. A good one for any town. Eight reels. — R. C. Geeting, Lyric theatre, Chappell, Neb. — Small town patronage. THE ETERNAL STRUGGLE: Special casVA Reginald Barker production, good picture, wonderful acting and a good story. — Roy McAmos, Princess theatre, Sayre, Okla. — General patronage. ENEMIES OF WOMEN: Lionel Barrymore — A good picture. Drew only fair audience on Tuesday night. — George J. Mahowald, Alhambra theatre, Garrison, N. D. — General patronage. Paramount THE GOLDEN BED: Cecil B. DeMill^A great elaborate spectacular romance, typical of the producer, that has about everything that goes for box office success. It looks like someone has tried to eliminate Vera Reynolds, the heroine, who has all your sympathy, and has let Lillian Rich hog the story. Latter has an unsympathetic part. Looks like Vera’s part might have been cut out after the picture was finished. She does wonderful with the little bit left her. Shows the hero coming back to her, without anything to lead up to it and no love scenes, nor does he realize all she has done for him. Someone missed a knockout on the finish of this, but it does not hurt the story and it pleases and draws big.— Ben L. Morris, Temple theatre, Bellaire, O. — General patronage. TOMORROW’S LOVE: Agnes Ayres — First Ayres starring picture worth putting on the screen, but this is extra good. Many favorable comments and good business. Exceedingly well directed. ’Nother of those one-man reviewers gone wrong, — the one who panned it. Wish all program pictures were as good. It’s a comedy. — Fred Hinds, Cresco theatre, Cresco, Iowa. — General patronage. ARGENTINE LOVE: Bebe Daniels — About the best picture we have had Bebe Daniels in for a long time. Good prints. Failed to draw on account of snow storm. Six reels. — E. D. Luna. Cozy theatre. Wagoner, Okla. — Small town patronage. PETER PAN : Betty Bronson — Played this picture three days to good business. Great picture for children. It will please the better class. — A. J. Paul, Royal theatre. Gallon, O. — General patronage. TONGUES OF FLAME: Thomas Meighan — Tom is slipping here. Last two pictures drew considerably less money than any in years. Thought this a good picture, but not up to former standard. Just got by on it and Meighan ’s profit used to be as steady as the Rock of Gibraltar. Seven reels. — Fred Hinds. Cresco theatre, Cresco, Iowa. — General patronage. NORTH OF 36: Jack Holt^The best Paramount I have ever played. Wonderful scenery and photography and as near perfect as a pic ture could be. Will stand all the boosting you can give it. Pleased 100 per cent. Drew very well in zero weather. One of the really great pictures of the year. — L. H. Cox, Pythian theatre, Marshall, 111. — General patronage. NORTH OF 36: Jack Holt — Great picture. Pleased everybody. Many liked it better than “The Covered Wagon.” Every exhibitor should play this one. — A. J. Paul, Royal theatre. Gallon, Ohio. — General patronage. A SAINTED DEVIL: Rudolph Valentino — Liked this much better than “Monsieur Beaucaire.” I think the sheik is losing his hold. Business fair. — G. J. Ritter, Regent theatre, Bogata, N. J. — General patronage. DANGEROUS MONEY: Bebe Daniels— A good program picture. Rod LaRoeque good in support. Bebe Daniels well liked here. Seven reels. — ^J. F. Hileman, Broadway theatre, Mt. Pleasant, Mich. — Mixed patronage. DANGEROUS MONEY: Bebe Daniels— Went over big with me on a week night. Many favorable comments. — G. J. Ritter, Regent theatre, Bogata, N. J. — General patronage. DANGEROUS MONEY; Bebe Daniels — -A very good little picture, nothing big but pleasing, and Miss Daniels is very good. Quite a few favorable comments and no kicks. Six reels. — L. H. Cox, Pythian theatre, Marshall, 111. — General patronage. A MAN MUST LIVE: Richard Dix— A good picture, not a big special but a nice program picture that will please everyone. Richard Dix is going to be a big bet. Everyone seems to like this star. Watch his popularity.^ — A. J. Paul, Royal theatre. Gallon, O. — General patronage. THE CITY THAT NEVER SLEEPS: Special cast — This is a real picture, though somewhat misnamed. Week before Xmas. Business poor. — G. J. Ritter, Regent theatre, Bogata, N. J. — General patronage. THE ALASKAN: Tom Meighan — Ran this one Saturday to the best house of the winter. Our patrons were pleased with it. Scenery was beautiful. Not much pep and not the sort of picture to star Meighan in. He deserves better material than that. It is a good buy, however. It will please your people, though the very close admirers of Tommie will be disappointed. Seven reels. — P. W. Quinlin, Ideal theatre, Chateaugay, N. Y. — Small town patronage. THE ALASKAN : Thomas Meighan — Picture not a special and the box office showed it. Paid more for the film than I took in. Ran at regular prices and second night business one-quarter of first. — C. M. Dunn, Lane theatre, CleElum, Wash. — Small town patronage. THE SIDE SHOW OF LIFE: Ernest TorrenceJust a fair program picture. Could be made shorter and more pep put into it. Business not so good. — H. E. Gilman, Club theatre. Weed, Cal. — General patronage. MEN : Pola Negri — Picture not particularly liked by my clientele. Poor attendance. Negri not liked, evidently, as her features do not draw. ■ — C. M. Dunn, Lane theatre, CleElum, Wash. — Small town patronage. MANHATTAN: Richard Dix— Would call this an ordinary little program picture. Seemed to piease but did not offer very much in the way of variety. Perhaps Dix will go over, but he hasn’t shown anything startling at the box office as yet. — L. H. Cox, Pythian theatre, Marshall, 111. — General patronage. MANHATTAN : Richard Dix — Well produced and characters capably portrayed. Seven reels. — Henry W. Gauding, Lincoln theatre, Pittsburgh, Pa. — Neighborhood patronage. THE BORDER LEGION: Special cast — The best Zane Grey yet. Wonderful scenery and a world of action. My patrons liked it and didn’t hesitate to say so. Pleased everybody and drew exceptionally well in cold weather. — L. H. Cox, Pythian theatre, Marshall, 111. — General patronage. FEET OF CLAY: Cecil B. DeMille— A wonderful picture. Something different. — William Croucher, Crescent theatre, Newark, N. Y. — General patronage. FEET OF CLAY; Cecil B. DeMille— A vei-y wonderful production that did not register at [he box office. This picture belongs to a class that does not pay only the producer. Ten reels. — J. F. Hileman, Broadway theatre, Mt. Pleasant, Mich. — Mixed patronage. OPEN ALL NIGHT: Viola Dana — Our patrons did not think much of this — neither did we. Six reels. — Henry W. Gauding, Lincoln theatre, Pittsburgh, Pa. — -Neighborhood patronage. OPEN ALL NIGHT: Viola Dana— A bad piece of cheese. If you have a bought, put it on on a stormy night. Another evil of buying 100 per NOW BOOKING Charles R. Rogers presents c4 R.ENAUD HOFFMAN Picturizatioro ON THE threshold With Gladys Hulette, Henry B. Walthall. Sam De Grasse Robert Cordon. Charles Sellow. Maroaret Seddon and Willis Marlas ° n ^UastdL bif PR ODUCERS DISTR/D UT/NG ~ CORPORATLQN