Exhibitors Herald (Dec 1924-Mar 1925)

Page scan 000965 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000965
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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February 21, 1925 EXHIBITORS HERALD 73 costume picture. Good story and well constructed.— H. B. Frank, Royal theatre, Macomb, III. — General patronage. CAPTAIN BLOOD: J. Warren Kerrigan — Good picture but failed to draw for me Friday or Saturday. Saturday not as good as Friday on it. Lost money. — Liberty theatre, Condon, Ore. — Small town patronage. CAPTAIN BLOOD: J. Warren Kerrigan— Not as good a drawing card as I expected Friday and Saturday after Xmas. Real good picture, but somehow it didn’t register with me as a drama. — G. J. Ritter, Regent theatre, Bogota, N. J. — General patronage. THE CODE OF THE WILDERNESS: John Bowers — Ran this one to fair business. I would call it a very good Western. It can be bought right and will please all admirers of Western stuff. If your people like Westerns, buy. Seven reels. — P. W. Quinlin, Ideal theatre, Chateaugway, N. Y. — Small town patronage. LET NOT MAN PUT ASUNDER: Pauline Frederick . — ■ Not a small town picture. Very draggy, title punk, at least two i-eels too long. Eight reels. — Don Wilcox, Colome theatre, Colome, S. D. — General patronage. THE MAN FROM BRODNEY’S: J. Warren Kerrigan — A fine picture, full of action, love and romance and intrigue. Had a fine night for this, the best since November. We certainly are pleased with the pictures we have received from this company and intend to do more business with them hereafter. Seven reels. — A. C. Betts, Powers theatre. Red Creek, N. Y. — Small town patronage. THE MAN FROM BRODNEY’S: J. Warren Kerrigan — Good picture. Just fair at the box office. — J. M. Culwell, Strand theatre, Davis, Okla. — Small town patronage. NINETY AND NINE, MASTERS OF MEN, THE MAN NEXT DOOR, PIONEER TRAILS, THE MIDNIGHT ALARM, ON THE BANKS OF THE WABASH : Can recommend the above six pictures to any small town exhibitor. Ran a one-reel Larry Semon with each. The comedies were also very good. Seven reels. — Wm. Winterbottom, Electric theatre, Brady, Neb. — General patronage. Warner Brothers THE LIGHTHOUSE BY THE SEA: Rin Tin Tin — Very good picture and should please 100 per cent. At least that is how it was received here. These police dog pictures seem to outdraw the average picture. Seven reels. — Elmer Irwin. New theatre, Faulkton, S. D. — General patronage. THE DARK SWAN : Marie Prevost — Good picture. Well acted. Monte Blue not so well liked here. — Liberty theatre, Condon, Ore. — Small town patronage. THIS WOMAN: Irene Rich — Very good. Fine cast, will please the better class. Seven reels. — A. J. Inks, Crystal theatre, Ligionier, Ind. — Small town patronage. THE LOVER OF CAMILLE: Monte BlueWorst I ever had from Warner. Well enough produced, but people don’t like that style of stories for their entertainment. — Liberty theatre, Condon, Ore. — Small town patronage. HER MARRIAGE VOW : Monte Blue — While a good picture, this must evidently have been changed in the final cutting, as the plates and other advertising did not correspond with the picture. They were exactly the opposite. There are many others, especially Paramount, in which scenes on the photos must have been cut out in the final cutting. The trouble is that people think that when we small fellows get the pictures there’s a lot left out. — G. J. Ritter, Regent theatre, Bogata, N. J. — General patronage. HER MARRIAGE VOW : Monte Blue — This is a good picture, suitable for high class houses. I find all Warner Bros, pictures very good. If you can buy them right, buy them. I paid too much. Six reels. — ^H. T. Hodge, Palace theatre, Abilene, Tex. — General patronage. HER MARRIAGE VOW : Monte Blue — Our patrons liked this very much. The entire cast was good. — Mrs. Frank Paul, Marvel theatre, Carlinville, III. — General patronage. BABBITT: Willard Louis — Most exhibitors reports were none too encouraging on this picture. Nevertheless, I bought it and was delightfully surprised. Plenty of good comedy and Louis was fine in his role. — Mrs. Frank Paul, Marvel theatre, Carlinville, 111. — General patronage. BABBITT; Willard Louis — Consider this a real good picture — true to life, probably only too true in a good many cases. Thoroughly enjoyable.— G. J. Ritter, Regent theatre, Bogata, N. J. Two interesting scenes from the new Arrow Special, “The Fast Pace,” in which Cullen Landis appears. FIND YOUR MAN: Rirj-Tin-Tin — A very fine picture that went over good in spite of the extremely cold weather and Harly Sadler tent show as competition. Advertise it good and you will not be disappointed. Neither will your patrons. Seven reels. — H. T. Hodge, Palace theatre, Abilene, Tex. — General patronage. GEORGE WASHINGTON, JR.: Wesley BarryGood picture but failed to draw. My people do not care for Barry. I have used 10 Warner Bros, pictures. They all made money except three Barry pictures. — J. M. Culwell, Strand theatre, Davis, Okla. — Small town patronage. TIGER ROSE: Lenore Ulric — A good program picture. Seemed to please our audience. Warner Bros, are making some good ones. — H. E. Gilman, Club theatre, Weed, Cal. — General patronage. THE PRINTERS’ DEVIL: Wesley Barry— Good enough picture of its kind. Familiar plot with a few new twists. — G. J. Ritter, Regent theatre, Bogota, N. J. — General patronage. RAGS TO RICHES: Wesley Barry— A picture that will please old and young. Will keep a few away from the radio long enough to see it. — H. G. Stettmund, Jr., Odeon theatre, Chandler, Okla. — Small town patronage. DADDIES: Mae Marsh — Fine comedy drama that pleased every one. This is the kind that will bring them back again. People would rather laugh than cry. Give us more on this order. Eight reels. — A. J. Inks, Crystal theatre, Ligonier, Ind. — Small town patronage. BEAU BRUMMEL: John Barrymore — Here is a real high class picture, suitable for the best houses. Barrymore does some of the best acting I have ever seen on the screen, it’s wonderful, but the costume stuff knocks it, as patrons are tired of so much costume stuff, especially in the smaller towns. Seven reels. — H. T. Hodge, Palace theatre, Abilene, Tex. — Small town patronage. State Rights THE BAREFOOT BOY: Special cast— Quite a melodrama, but pleased them. The title seemed to pull some extra business. — J. Winninger, Davison theatre, Waupun, Wis. — General patronage. BLACK GOLD: Pete Morrison — Good Western picture. Something different. Fair business. Has a good story to it. Five reels. — -H. B. Frank, Royal theatre, Macomb, 111.— General patronage. CALIFORNIA IN 49: Special cast— This picture was panned as bad as “Monsieur Beaucaire’’ was here, and that was bad enough. We did a good business, though, but it did not please 30 per cent. Patrons expected another “Covered Wagon.” But this one is not 10 per cent as good as “The Covered Wagon.” Would have pleased better, possibly, if we had ran it ahead of “The Covered Wagon.” Seven reels. — C. H. Powers, Strand theatre, Dunsmuir, Cal. — Railroad town clientele. DANGER AHEAD: Dick Talmadge — This will average up to about any of Dick’s for action and stunts. The advertising they furnish with these Talmadge pictures is a total loss. Five reels. — William E. Tragsdorf, Trags theater, Nellsville, Wis. — Small town patronage. MEN OF THE WEST: Harry Carey— No good. Leave it alone. Fair print. Five reels. — L. Deyo, Miers theatre, Schoharie, N. Y. — General patronage. THE DOUBLE O: Jack Hoxie — This is a dandy Western. Five reels. — C. E. Hopkins, Hopkins theatre. Cotter, Ark. Small town patronage. DRUMS OF JEOPARDY: Elaine Hammerstein — Everybody seemed pleased with this one. Drew well. — Jack Greene, New Geneseo theatre, Geneseo, 111. — Small town patronage. FIGHTING THROUGH: Bill Patton— This kind does not go with me. Five reels of film like they made about five years ago and were thought good at that time. — G. J. Ritter, Regent theatre, Bogota, N. J. — General patronage. THE MIDNIGHT EXPRESS: Special cast— I just broke even on this picture, owing to the bad weather, but it is a real good melodrama. The best railroad picture I ever saw. It kept them holding on to their seats. The “Photoplay Magazine” classes this as junk, practically. I do not see the justice of such comment. I have noticed that “Photoplay” has classed some very poor pictures of one of the big company’s as super-attractions. I am wondering if this magazine is controlled. — L. M. Jones, Arcadia theatre, Vandergrift, Pa. — General patronage. THE PAINTED FLAPPER: Special cast— Not bad. Light stuff of familiar story but went alright on a Saturday. — G. .1. Ritter, Regent theatre. Bogata, N. J. — General patronage. PALS IN BLUE : Tom Mix — Brothers. lay off this one. It is the rottenest picture, I guess, that Mix ever made, and the worst of it all you can’t hardly tell which is Mix. It must have been one of the first he ever made. Patrons all very much dissatisfied. Don’t run it at any price. Five reels. — H. T. Hodge, Gem theater, Abilene. Tex. — General patronage. THE UNKNOWN PURPLE: Special cast— This is a very elaborate picture but also a very slow draggy one and I cannot say that it pleased our