Exhibitors Herald (Dec 1924-Mar 1925)

Page scan 000977 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000977
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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February 2S, 1925 EXHIBITORS HERALD a SALVATIOIV Hunters _yr Josef von Sternberg Production Now Booking UNITED ARTISTS CORPORATION IMary Pickford Charlej Chaplin Doaj/aj ‘Jairbanks D W Qnffifh President Ucyeph M Jchenck. Chairman Qoard of Direcforj THIS MEANS SOMETHING jj.). When one of the country’s most prominent exhibitors endorses a production for the first time in his life This Means Something That’s precisely what Herbert L. Rothschild, of the California Theatre, San Francisco, did when he wired Hiram Abrams, President of United Artists, regarding the business “Salvation Hunters’’ did in his theatre. This means something, this telegram— ‘Salvation Hunters’ now playing our California Theatre, broke all records of seven years’ standing on its two opening days. No picture of recent years has developed as much discussion as ‘Salvation Hunters’ and we anticipate extraordinary business.” THE ANSWER! PICTURE \VA5 HELD OVER FOR A SECOND WEEK