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February 28, 1925 EXHIBITORSHERALD 11
ALBERT E. SMITH president
Following close on Mr. Sydney S. Cohen’s advice to EXHIBITORS TO MOBILIZE THEIR PLAY DATES for protection against theatre-owning distributor-producer combinations, independent exhibitors are speaking their pieces.
Mr. Cohen said :
“Let the independent theatre owner remember that every play date given to a producer-distributor-exhibitor film company, adds a brick to some theatre that will be built or acquired in competition to him or some other independent theatre owner.”
My hat’s off to those who paid tribute to Vitagraph in the Elxhibitors Trade Review, issue of February 2 1 .
And I thank Willard C. Howe, editor of the Trade Review.
Vitagraph is not a competitor of the theatre owner — it operates no theatres — it controls no man’s entertainment.
The Motion Picture Theatre Owners of Canada know this as do the independent exhibitors in the United States. At a meeting of the M. P. T. O. in Toronto, February 10, this resolution was adopted.
Be it resolved: That the Motion Picture Theatre Owners of Canada, in session, Tuesday, Feb. 10th, at the King Edward Hotel, Toronto, does heartily endorse and support the policy of Vitagraph in withdrawing from the Producer’s and Distributors’ Organization, commonly known as the Hays’ Organization, and offers to the president, Albert E.
Smith, of Vitagraph, its sincerest congratulations. It is further resolved, that the members of the M. P. T. O. of Canada support to their fullest extent the Vitagraph company for the integrity of this action ; and for the many expressions of business friendship which it has displayed toward the M. P. T. O. of Canada, in its endeavor to maintain the Independence of the Film Industry.
How about it, Friends ?