Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000983
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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February 28, 1925 EXHIBITORSHERALD 11 ALBERT E. SMITH president Following close on Mr. Sydney S. Cohen’s advice to EXHIBITORS TO MOBILIZE THEIR PLAY DATES for protection against theatre-owning distributor-producer combinations, independent exhibitors are speaking their pieces. Mr. Cohen said : “Let the independent theatre owner remember that every play date given to a producer-distributor-exhibitor film company, adds a brick to some theatre that will be built or acquired in competition to him or some other independent theatre owner.” My hat’s off to those who paid tribute to Vitagraph in the Elxhibitors Trade Review, issue of February 2 1 . And I thank Willard C. Howe, editor of the Trade Review. Vitagraph is not a competitor of the theatre owner — it operates no theatres — it controls no man’s entertainment. The Motion Picture Theatre Owners of Canada know this as do the independent exhibitors in the United States. At a meeting of the M. P. T. O. in Toronto, February 10, this resolution was adopted. Be it resolved: That the Motion Picture Theatre Owners of Canada, in session, Tuesday, Feb. 10th, at the King Edward Hotel, Toronto, does heartily endorse and support the policy of Vitagraph in withdrawing from the Producer’s and Distributors’ Organization, commonly known as the Hays’ Organization, and offers to the president, Albert E. Smith, of Vitagraph, its sincerest congratulations. It is further resolved, that the members of the M. P. T. O. of Canada support to their fullest extent the Vitagraph company for the integrity of this action ; and for the many expressions of business friendship which it has displayed toward the M. P. T. O. of Canada, in its endeavor to maintain the Independence of the Film Industry. How about it, Friends ?