Exhibitors Herald (Dec 1924-Mar 1925)

Page scan 000997 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000997
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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February 28, 1925 EXHIBITORS HERALD “Husbands and Lovers” Richard Barthelmess in “Classmates” A John S. Robertson production presented by Inspiration Pictures, Inc. From the play by William C. DeMille and Margaret Turnbull. Scenario by Josephine Lovett. “Here is Barthelmess at his best.’" — Exhibitors Herald report. “Inez from Hollywood” Presented by Sam E. Rork, Inc. Adapted from the story by Adela Rogers St. Johns. With Anna Q. Nilsson, Lewis Stone and Mary Astor. An Alfred E. Green production. “A box office picture.” — New York Graphic. “A Thief in Paradise” Presented by Samuel Goldwyn. A George Fitzmaurice production. Adapted by Frances Marion from Leonard Merrick’s novel, “The Worldlings. ” With Doris Kenyon, Ronald Colman, Aileen Pringle, Claude Gillingwater, •Alec Frances. “A photoplay of surpassing interest.” — Phil. North American. A John M. Stahl production presented by Louis B. Mayer. With Lewis Stone, Florence Vidor, Lew Cody. Adapted by A. P. Younger from an original story by John M. Stahl. Directed by John M. Stahl. “Very good. Pleased all who saw it.” — Exhibitors Herald report. “Idle Tongues” Presented by Thomas H. Ince Corp. From the novel “Dr. Nye ” by Joseph C. Lincoln. With Percy Marmont and Doris Kenyon. Adapted by C. Gardner Sullivan and Directed by Lambert Hillyer. “Should be suitable anyzvhere.” — Exhibitors Herald report. “Frivolous Sal” J. K. McDonald presents his original story featuring Eugene O’Brien, Mae Busch, Ben Alexander, Mildred Harris, Mitchell Lewis, Tom Santschi. Directed by Victor Schertzinger. “Will pack any house.” — Exhibitors Herald report. NATIONAL PICTURES