Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000999
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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February 28, 1925 EXHIBITORS HERALD 27 icement The time is ripe for “Enticement” — on the screen. The popularity of Clive Arden’s novel is tremendous ; its mounting sales are amazing the publishing world; more than a hundred big city newspapers are running the story serially; an advertising campaign of unprecedented scale is focusing attention on the book. 36^ Madison Avenue. New \brk biTV J fork/"* A 3ix6t national ^Picture It’s up to you to take advantage of this immense public interest. Hundreds of thousands of “Enticement” readers are waiting for you to tell them when it will be shown. And remember this picture is so rich in those box office ingredients that its entertainment value is beyond question. It can stand the heaviest exploitation campaign you ever put across. It’s up to you — tell them when, and watch them come. Members ^ Motion Kcture Producers and Distributors of America Inc.— Mil hays PnsulerU