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30
EXHIBITORS HERALD
February 28, 1925
In Thi s Issue
OF SPECIAL INTEREST
“Better Theatres” Section for ifebruary Editorial conrmenf by Harry E. Holquist. . . . Egyptian design used in
theatre seating 750 at Mesa, Ariz. . . .
Back stage in the small town theatre, by Linwood L. Curtis. . . . Cueing
comedies, by Iris Ethel Vining. . . . “Better Theatres’’ stop chart plan wins wide support.
The Independent Market, a section devoted to the product of the state right
field 51
Vitagraph Managers Who Are Making Anniversary Month a Great Success 48 Quigley’s Appraisal of Current Trade Topics ;
Money and means — not viewpoint. . . .
“So Big” is big in many ways. . . .
Do not build radio competition.
Never Say Quit, by John Hamrick 36
NEWS OF THE WEEK
See New National League as Outgrowth of Boston Meet
Irwin Denies Express Is to Be Used
Wholly in Shipping Films...
Schwalbe to Join Educational, says
Report ;
Hays Urges School for Child Actors;
Aids Homeless Girls ^
DeMille Film Smashes Record With 62
Weeks Run
Official Statistics Indicate Passing of
Smaller Houses
Charles Ray Signs for Four Chadwick
Pictures
Warners in Theatre Field in Earnest;
Explain Hays Stand
Shire’s Purchase of Five Theatres
Points to Hostettlers’ Evacuation
Just What Would You Do If You Were
a Producer?
Levy of $1,250 Made by Arbirtation
Board on Bicycling Charge
Officials of P. D. C. Indicate Further
Business Expansion ;
Some Reasons Why Everybody Swears
by Ace Berry
Smith Breaks Silence in Controversy With Hays
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35 35 37
37
38
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39
40
41
PICTURES OF THE WEEK
Pictorial Section
43
WRITTEN BY EXHIBITORS
“What the Picture Did for Me”
Letters From Readers
What Showmen Are Doing
The Contributor’s Column
Stories Exhibitors Want Filmed
SERVICE DEPARTMENTS
The Theatre
Service Talks on Pictures
New Pictures
The Goose Hangs High. ... "The Terror of Pueblo. . . . The Great Divide.
. Dick Turpin. . . . The Lost World.
. . Roaring Adventure. . . . The
Chorus Lady.
Short Subjects
The Film Mart
Service Copy for Exhibitors
Index to Product Announcements
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84
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102
FEATURES
Hollywood, by Harry Hammond Beall 42 New York, by John S. Spargo 50
Re-Takes, by J. R. M 30
Broadway 52
Purely Personal — 77
Chicago Personalities
Don’t
Overlook
These
Next
Week
FIRST of a series of articles by Richard A. Rowland on “What Exhibitors Should Know About Production.”
EXHIBITOR opinions on “Rentals and C, O. D’s.”
STORY of “How a New Manager Got the Solid Backing of the City for His Show.” This is the story of how three business men bought a theatre, placed another business man in charge and made the undertaking a huge success. This article contains many worthy suggestions.
Re-Takes
Did ja ever see a business in which officials rush across the country so much as the film industry. When it snows in New York they all grab an express for California, and when it rains out there, they jump on a rattler for New York.
* * *
The film companies ought to own their own railroads. They’d save a pile of money. But they’d have to own a couple of hotels in Chicago too, so they could wash up between trains.
* * *
And then there’s a lot of little officials that make the way-stations. If the film companies owned the railroads they could run “locals” for these. Perhaps the stars wouldn’t want to ride with their bosses, and it would be necessary to provide special trains for them.
:>( sK
They’d probably change the names of all the Pullman cars. A lot of them are not “good box-office names.”
* * *
Ho Hum!
The style in dogs is changing. It is no longer the proper thing for a fashionable lady to carry a St. Bernard around in her arms, or a German police dog. Fashion dictates it should be a Pekingese.
4: *
Good Scores Always
This is the season of the year when the golf bugs play their best game, while toasting their shins on a hot radiator.
♦ * *
That Accessory Urge
But golf is expensive and you don’t lose so many balls in Winter. On the other hand I know a fellow who put $298 worth of accessories on a $300 flivver. What price Henry?
* * *
Two Iron Horses
I see the President has a new iron horse to take his daily dozen on. (This has no connection with the Fox picture,
just a coincidence.) Well, everybody
should have a hobby.
^ ^
Up All Night
The papers say there’s considerable unrest in Ireland. Those radio salesmen must be busy over there.
* * *
Fellows We Like to Meet
J. Charles Davis, 2nd, of the Davis Distributing Corporation, with his warm handshake and pleasant smile.
♦ ♦ ♦
Foresight Better Than Hindsight
Cecil DeMille says: “Two years hence it would have been impossible for me to effect an alliance of this character. It would then have been too late.”
* * ♦
Too Many Letters
That new star Carl Laemmle has signed up will never be popular with the sign boys. His name is Prince Youcca Troubetsky.
* * *
However, he’s a regular fellow, and so is Director Larry Trimble. And we’re for them both.
J. R. M.