Exhibitors Herald (Dec 1924-Mar 1925)

30 EXHIBITORS HERALD February 28, 1925 In Thi s Issue OF SPECIAL INTEREST “Better Theatres” Section for ifebruary Editorial conrmenf by Harry E. Holquist. . . . Egyptian design used in theatre seating 750 at Mesa, Ariz. . . . Back stage in the small town theatre, by Linwood L. Curtis. . . . Cueing comedies, by Iris Ethel Vining. . . . “Better Theatres’’ stop chart plan wins wide support. The Independent Market, a section devoted to the product of the state right field 51 Vitagraph Managers Who Are Making Anniversary Month a Great Success 48 Quigley’s Appraisal of Current Trade Topics ; Money and means — not viewpoint. . . . “So Big” is big in many ways. . . . Do not build radio competition. Never Say Quit, by John Hamrick 36 NEWS OF THE WEEK See New National League as Outgrowth of Boston Meet Irwin Denies Express Is to Be Used Wholly in Shipping Films... Schwalbe to Join Educational, says Report ; Hays Urges School for Child Actors; Aids Homeless Girls ^ DeMille Film Smashes Record With 62 Weeks Run Official Statistics Indicate Passing of Smaller Houses Charles Ray Signs for Four Chadwick Pictures Warners in Theatre Field in Earnest; Explain Hays Stand Shire’s Purchase of Five Theatres Points to Hostettlers’ Evacuation Just What Would You Do If You Were a Producer? Levy of $1,250 Made by Arbirtation Board on Bicycling Charge Officials of P. D. C. Indicate Further Business Expansion ; Some Reasons Why Everybody Swears by Ace Berry Smith Breaks Silence in Controversy With Hays 31 31 31 33 34 35 35 37 37 38 38 39 40 41 PICTURES OF THE WEEK Pictorial Section 43 WRITTEN BY EXHIBITORS “What the Picture Did for Me” Letters From Readers What Showmen Are Doing The Contributor’s Column Stories Exhibitors Want Filmed SERVICE DEPARTMENTS The Theatre Service Talks on Pictures New Pictures The Goose Hangs High. ... "The Terror of Pueblo. . . . The Great Divide. . Dick Turpin. . . . The Lost World. . . Roaring Adventure. . . . The Chorus Lady. Short Subjects The Film Mart Service Copy for Exhibitors Index to Product Announcements 67 74 75 73 84 67 102 FEATURES Hollywood, by Harry Hammond Beall 42 New York, by John S. Spargo 50 Re-Takes, by J. R. M 30 Broadway 52 Purely Personal — 77 Chicago Personalities Don’t Overlook These Next Week FIRST of a series of articles by Richard A. Rowland on “What Exhibitors Should Know About Production.” EXHIBITOR opinions on “Rentals and C, O. D’s.” STORY of “How a New Manager Got the Solid Backing of the City for His Show.” This is the story of how three business men bought a theatre, placed another business man in charge and made the undertaking a huge success. This article contains many worthy suggestions. Re-Takes Did ja ever see a business in which officials rush across the country so much as the film industry. When it snows in New York they all grab an express for California, and when it rains out there, they jump on a rattler for New York. * * * The film companies ought to own their own railroads. They’d save a pile of money. But they’d have to own a couple of hotels in Chicago too, so they could wash up between trains. * * * And then there’s a lot of little officials that make the way-stations. If the film companies owned the railroads they could run “locals” for these. Perhaps the stars wouldn’t want to ride with their bosses, and it would be necessary to provide special trains for them. :>( sK They’d probably change the names of all the Pullman cars. A lot of them are not “good box-office names.” * * * Ho Hum! The style in dogs is changing. It is no longer the proper thing for a fashionable lady to carry a St. Bernard around in her arms, or a German police dog. Fashion dictates it should be a Pekingese. 4: * Good Scores Always This is the season of the year when the golf bugs play their best game, while toasting their shins on a hot radiator. ♦ * * That Accessory Urge But golf is expensive and you don’t lose so many balls in Winter. On the other hand I know a fellow who put $298 worth of accessories on a $300 flivver. What price Henry? * * * Two Iron Horses I see the President has a new iron horse to take his daily dozen on. (This has no connection with the Fox picture, just a coincidence.) Well, everybody should have a hobby. ^ ^ Up All Night The papers say there’s considerable unrest in Ireland. Those radio salesmen must be busy over there. * * * Fellows We Like to Meet J. Charles Davis, 2nd, of the Davis Distributing Corporation, with his warm handshake and pleasant smile. ♦ ♦ ♦ Foresight Better Than Hindsight Cecil DeMille says: “Two years hence it would have been impossible for me to effect an alliance of this character. It would then have been too late.” * * ♦ Too Many Letters That new star Carl Laemmle has signed up will never be popular with the sign boys. His name is Prince Youcca Troubetsky. * * * However, he’s a regular fellow, and so is Director Larry Trimble. And we’re for them both. J. R. M.