Exhibitors Herald (Dec 1924-Mar 1925)

Page scan 0001016 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
0001016
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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44 EXHIBITORS HERALD February 28, 1925 Cecille Evans, one of the fourteen world famous beauties appearing in Paramount’s “The Dressmaker from Paris,” which stars Leatrice Joy. Clara Morris in a gown of hyacinth blue and apple green tulle, which she wears in “The Dressmaker from Paris,” the Paramount production. Adalyn Mayer, another model in “The Dressmaker from Paris,’’ the Paramount special starring Leatrice Joy upon her return to the screen. Christina Montt wearing an afternoon outfit of white crepe sport dress and wool cape, in “The Dressmaker from Paris,” the Paramount film. Yola D’Arvil, another one of the fourteen models, in a gown of white crepe de chine in “The Dressmaker from Paris,” which Paramount is now completing. This making comedies is serious business you will note. Here’s Harry Langdon, popular comedy star of the Sennett-Pathe forces, caught in one of his serious moments often encountered on the lot. Harry Edwards, director, is in the centre and Arthur Ripley, scenario chief, is at extreme left. Governor and Mrs. Smith of New York photographed in the Assembly Chamber of the state capitol, Albany, N. Y., just before viewing “Capital Punishment,” the Renown Pictures feature. Senators and state officials viewed the film also. This was the first feature ever shown in the building. Virginia Valli, the pretty Universal star of “The Siege,” who has just returned to the Coast after visiting her parents in Chicago. “The Siege” is being directed by Svende Gade. A1 Hoxie, who looks enough like his brother Jack to be a twin, appearing in a new series of Western pictures for Arrow. Frankie Bailey, recently added to the cast of “Friendly Enemies,” a Producers Distributing Corp. film, shows Joe Weber and Lew Fields her prize apron, autographed with names of 2,000 celebrities whom she met during her theatrical career.