Exhibitors Herald (Dec 1924-Mar 1925)

Page scan 0001019 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
0001019
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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February 28, 1925 EXHIBITORS HERALD 47 Billie Dove, who plays the role of Alice, the dutiful wife, in “The Folly of Vanity” a new William Fox production. Antonio Moreno, the Metro-Goldwyn star who has gone to Spain to play in Rex Ingram’s production, “Mare Nostrum,” takes his banjo with him. Thomas Jefferson, stage star of “Rip Van Winkle” fame, just returned to Hollywood to work in pictures after three years tour. ABOVE Wesley Ruggles, director of F. B. O.’s “Pacemakers” series, and his technical staff, on location at Pomona. RIGHT — Heroes All — W alter Johnson, World series hero; Douglas Fairbanks, United Artists star; and Babe Ruth, the king of “swat,” who have all been doing their stuff at Doug’s studio. LEFT Alyce Mills, who recently signed a long term contract with B. P. Schulberg. “Faint Perfume” is her first picture. Josef von Sternberg, director of “The Salvation Hunters” which United Artists is distributing, in his new car.