Exhibitors Herald (Dec 1924-Mar 1925)

92 EXHIBITORS HERALD February 28, 1925 see a Fox picture before we can understand their posters. Why cannot they issue posters that will give the lay mind some idea of what is contained in the picture, instead of letting an artist's imagination run away with him ? AiTistic posters of some vital scene in the picture would be of more value to us. Six reels. — J. A. Anderson. Idyl Hour theatre. Edson, Alberta. Canada. — Railroad patronage. THE LAST MAN ON EARTH: Special cast — This picture has a catchy title which may arouse some curiosity, but that is all. If your patrons like a bunch of naked girls with pretty legs, etc., you may be able to get them in. The photos and posters will keep the ones who don’t care for that sort of stuff away. They say this picture is a fantasy, pure and simple. It may be simple, but not very pure. It looks like they have about run out of stuff when they resort to this type of entertainment, and it’s sold as a “special.” Seven reels. — R. W. Hickman, Lyric theatre, Greenville, HI. — General patronage. THE LAST MAN ON EARTH: Special, cast — This is the first we had of Fox 1924-25 list. We got them to be a little more reasonable as to price this year, and this, with the novelty of the title, helped us make a profit. This is certainly something different and will please the majority, though we do not think full advantage was taken of the possibilities of the subject. We often find it difficult to know how to make up our program when running a Fox feature, for we never know the correct length of them. This subject is listed as 6,600 feet, so w’e just booked in a two reel comedy and the nine reels went through in less than an hour and a half on one machine running at 85. We often find that Fox puts 5,000 feet on 7 reels. — J. A. Anderson, Idyl Hour theatre, Edson, Alberta, Canada. — Railroad patronage. THE LAST MAN ON EARTH: Special cast — No picture for a small town. I was out of town but my wife said it was the kind she wished she had been the janitor and could have been busy with the furnace as the people came out. — P. G. Estee, S. T. theatre, Parker, S. D. — Small town patronage. AN ARIZONA ROMEO: Buck Jones — A real program picture. Buck always pleases our patrons. Six reels. — W. J. McBrayer, Auditorium theatre, Hamilton, Mo. — General patronage. THE ARIZONA EXPRESS: Special cast— This is a very good picture and full of action from start to finish. Ran this on Saturday night and it was best Saturday business for two years. About the only decent picture Fox made. — V. E. Sager, Southern theatre, Akron, O. — Neighborhood patronage. GERALD CRANSTON’S LADY: Alma Rubens — A good society drama. Alma was lovely in this one. Seven reels. — P. G. Estee, S. T. theatre, Parker, S. D. — Small town patronage. THE CYCLONE RIDER: Special cast. — Here is one of the best melodramas of the year, being interspersed with thrills and comedy. Story and acting are good. It also drew well for us. Wm. Fox has lot of good pictures this year. The prices are also reasonable. — Wm. H. Creal, Suburban theatre, Omaha, Neb. — Neighborhood patronage. THE CYCLONE RIDER: Special cast — Tuesday night to poor business. Weather very cold. This is some picture, full of action and pep. There is no better entertainment for the youth of your town than this one. It is not a special but a mighty good program. Grab it, you little chaps. Seven reels. — P. W. Quinlin, Ideal theatre, Chateaugay, N. Y. — Small town patronage. THE HEART BUSTER: Tom Mix— Lots of Mix action, but not a picture you will remember long. Four and a half reels. — J. A. Anderson, Idyl Hour theatre, Edson, Alberta, Canada. — Railroad patronage. THE HEART BUSTER: Tom Mix— Mix’s name on the three sheet board started them my way again for the first time since cold weather started. This starts out with Tom in a stiff shirt role, but changes to a Western. They laughed and ai>plauded heartily, but some of them said it was a “prety thin story.” — Roy W. Adams, Pastime theatre. Mason, Mich. — General patronage. OH YOU TONY: Tom Mix — The bread and butter star. When the big ones fail to bring in the crowds we put on a Mix and balance up a bad week with a good finish. This may not be as good as some of his other pictures but it was profitable at the box office. — Ben L. Morris, Temple theatre, Bellaire, Ohio. — General patronage. OH YOU TONY: Tom Mix — Western melodrama with plenty of comedy and fast action. Pleased everybody and pulled good business for three days despite bad weather. — John W. Hawkins, Capitol theatre. New Bedfoi*d, Mass. — General patronage. THE LONE STAR RANGER: Tom Mix— A dandy one that will get the business. I . find that a combination of Zane Grey and Tom Mix is A-1 and pleasing to fans. Film good. Six reels. — W. A. Doerschlag, Strand theatre. Ransom, Kan. — Small town patronage. THE NET: Special cast — This is a very poor picture and cannot say one good thing about it, except that it is nothing but punk. Seven reels. — Joseph Gray, Gray theatre, Spangler, Pa. — General patronage. ROMANCE RANCH: John Gilbert — Good program picture. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. JUST OFF BROADWAY: A MAN’S MATE: John Gilbert — These are two mighty good pictures that pleased, I think, nearly all. I thought that John was a comer but I hear that they make no more of him. Sorry to hear it. These can be bought at a live and let live price and are hard to beat, at regular pro-prices. Six reels. — Paul E. Gassett, Pike theatre, Coldwater, Kan. — General patronage. LADIES TO BOARD: Tom Mix — Just another one of Tom Mix’s money-getters. Personally I think this one better than “Soft-Boiled.” Plenty of comedy and action to make it interesting. I believe, however, that Tom Mix draws better in Westerns than in this class of picture. Business extra good. Six reels. — Chas. E. Lawrence, Star theatre, Tuckerman, Ark. — General patronage. LADIES TO BOARD: Tom Mix — I have seen several reports on this picture stating that they liked Tom better in Western pictures. My patrons thought this a dandy and, well — after all, I did too. Print in fine shape, as all of Fox prints are, and this service is excellent out of Kansas City office. Six reels. — Paul E. Gassett, Pike theatre, Coldwater, Kan. — General patronage. LOVE LETTERS: Shirley Mason — Good picture with a good star. Story not exactly new, but will get by. Five reels. — J. W. Andresen, Rialto theatre, Cozad, Neb. — General patronage. TIMES HAVE CHANGED: William RussellJust a fair program picture that pleased about 50 per cent of a punk audience. Five reels. — Chas. E. Lawrence, Star theatre, Tuckerman, Ark. — General patronage. WESTERN LUCK: Buck Jones — Jones is back where he belongs in this one and it pleased. Six reels. — Ryan and Kundert, Empress theatre, Beresford, S. D. — General patronage. THE LAST OF THE DUANES: Tom Mix— A Western to capacity for two shows. Expectation gratified for our Western fans. Typical Mix. Plenty of action and out-of-door stuff. We have seen Mix’s we consider better but our people ate this one up and they are the ones who judge and keep the B. O. going. Seven reels. — Oscar Reinert, Elite theatre, Humboldt, Kan. — Small town patronage. THE GRAIL: Dustin Farnum — A good picture for the Western fans. Five reels. — Chas. E. Lawrence, Star theatre, Tuckerman, Ark. — General patronage. Metro-Goldwyn THE SILENT ACCUSER: Eleanor Boardman — What I said about “Broken Laws” applies to “The Silent Accuser.” Broke the house record on three day run last half of Anniversary Week. They're still talking about Peter, the Wonder Dog, and the picture pleased everybody, which is next to impossible these days. Looks as though they’re tired of turnips and cabbages and all other kinds of love stories, and you had better put this one on your menu if you want to grab some real money and please young and old, rich and poor, high brow and masses. — Fred S. Meyer, Palace theatre, Hamilton. Ohio. — Family patronage. EXCUSE ME: Special cast — One of our best comedies of the year — rollicking farce. Every audience will eat this up. Norma Shearer improves all the time. She goes strong in this. Bert Roach is excellent as the drunk. You can’t go wrong on this. — D. H. Dorchester, Community Centre theatre, Southbury, Conn. — Rural patronage. THE BEAUTY PRIZE: Viola Dana— A good picture with plenty of comedy in it, the kind of a picture that satisfies. Six reels. — W. J. McBrayer, Auditorium theatre, Hamilton, Mo. — General patronage. THE BEAUTY PRIZE: Viola Dana— Fine picture. Pleased but no good for small town. Takes large house to get comment on picture. — Herbert A. Shaw, Metropolitan theatre, Morgantown, W. Va. THE BANDOLERO: John Gilbert — Makes a fair Saturday picture but the title is a detriment. The picture is nothing to rave about. — A. R. Bender, Olympic theatre, Cleveland, Okla. — Small town patronage. UTTLE ROBINSON CRUSOE: Jackie Coogan — As good as any of his others. Drew and pleased the kids. Adults didn’t rave over it. Print fair. Six reels. — W. T. Waugh, Empress theatre, Grundy Center, la. — Small town patronage. SHERLOCK, JR.: Buster Keaton — Some of the boys have reported this as a scream, riot, etc. Well, it takes something funnier than this to start my people screaming. There are a few new and clever gags in this, but they are so far apart that the audience goes to sleep between laughs. There never was any excuse for dragging this into 4 reels. It would have made a dandy 2 reeler. What this bird needs is Eddie Cline for a director and a return to 2 reelers with the old time laughs in them. Five reels. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. SHERLOCK, JR.: Bustef Keaton — This star killed himself for this town in “Three Ages.” However, “Sherlock, Jr.” is a fairly good one. Five reels. — K. H. Oliver, Gayety theatre, Armory, Miss. — General patronage. WINE OF YOUTH: Special cast — Here is a picture that is worth running. Pleases the older class as well as the young. Seven reels. — W. J. McBrayer, Auditorium theatre, Hamilton, Mo. — General pationage. THE HEART BANDIT: Viola Dana — A good picture. Also played Universal serial “The Riddle Rider,” episode one, with this picture. Drew the Dana fans and the Western fans. Did excellent business on Saturday. Six reels. — R. Pfeiffer, Princess theatre, Chilton, Wis. — Small town patronage. YOLANDA: Marion Davies — A good costume play which didn’t take good in this small town. — H. B. Frank, Royal theatre, Macomb, III. — • General patronage. THE NAVIGATOR: Buster Keaton — A good clean comedy with lots of laughs. Your patrons will all leave smiling. Seven reels. — W. J. McBrayer, Auditorium theatre, Hamilton, Mo. — General patronage. LITTLE OLD NEW YORK: Marion Davies— This is a good picture and you can put it over through the school. This star always does good business for us. Eleven reels. — K. H. Oliver, Gayety theatre, Amory, Miss. — General patronage. LITTLE OLD NEW YORK: Marion Davies— Another good picture, even better than “Yolanda.” — H. B. Frank, Royal theatre, Macomb, HI. — General patronage. NOW BOOKING ^^rom fna Clairei ^eat sUirrim success by Urthur^^hman J^elULsed bi/ ^