Exhibitors Herald (Dec 1924-Mar 1925)

February 28, 1925 EXHIBITORS HERALD 97 him any better, as I sure enjoy a little comedy alon? with mine. But this picture has none. Nevertheless the drawing power was as good as usual. — Wm. H. Creal, Suburban theatre, Omaha, Neb. — Neighborhood patronage. THE RIDIN’ KID FROM POWDER RIVER: Hoot Gibson — Hoot gets them in and then gives them what they want. He is one of our best bets. Five reels. — K. H. Oliver, Gayety theatre, Amory, Miss. — General patronage. FIGHTING FURY: Jack Hoxie— Fine for our Saturday night and Western followers. Beautiful scenery and good story. Action and interest throughout. Many compliments on our program. Added attraction “Telephone Girl,” No. 5, which is also very fine. Five reels. — Oscar Reinert, Elite theatre, Humboldt, Kan. — Small town patronage. FIGHTING FURY: Jack Hoxie— A real good Western melodrama that brought extra business and pleased all. It has heart intere.st and action and is well done. — Ben L. Morris, Olympic theatre, Bellaire, Ohio. — General patronage. FLYING HOOFS: Jack Hoxie— Not the best Hoxie, but went over the Saturday crowd and pleased most of them. Print excellent. Paper fine. Five reels. — C. H. Bills, Opera House, Lenora, Kan. — Small town patronage. THE WESTERN WALLOP: Jack Hoxie— Hoxie pleased my fans. This is a story of an escaped convict, who refuses to abuse his parole, until the girl he loves is in danger. This should prove pleasing to the average patron. Five reels. — S. G. Fry. Palace theatre, Omaha, Tex. — Small town patronage. THE SUNSET TRAIL: William Desmond— A picture that there was nothing much to. Does not hold interest, something lacking. Five reels. — -W. A. Clark, Jr., Castle theatre. Havana, 111. — General patronage. THE PENDLETON ROUNDUP: Hoot Gibson— O boy ! Let's all take this picture. It’s a winner. You can do real biz on this picture. — Harry Van Noy, Riviera theatre, Anderson, Ind. — General patronage. THE SAWDUST TRAIL: Hoot Gibson— Not strictly a Western, some society, lots of comedy and a very good show. But the boys in the gallery came expecting to see Hoot do some hard riding and were a little disappointed. However, it will please 85 per cent and that is going some nowadays. Six reels. — H. J. Eagan, American theatre, Wautoma, Wis. — Small town patronage. THE SAWDUST TRAIL: Hoot Gibson — A splendid entertainment. Gave good satisfaction. ■ — ^Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. THE SIGNAL TOWER: Virginia Valli— Here is a darned good picture. No unnecessary frills. A little better Sunday biz than usual, and it held the audience every minute. Some big thrills in it, and just as the “Herald” said, they are a legitimate and reasonable part of the story and not dragged in by the neck to make up footage and show up on the posters. By the way, it may be treason to say so, but I wish the “Herald” were running those reviews now. Many's the time in the dear dead past when I couldn't get a press book on a picture that I have turned to the “Herald” review and doped out a pretty fair reader for my paper here. — Roy W. Adams, Pastime theatre. Mason, Mich. — General patronage. BROADWAY OR BUST: Hoot Gibson— Very good. Nearly as good as Thomson. We see no use to buy super specials or sour Jewels when these give better satisfaction for less money. Six reels. — John Profughi, City theatre, Dixonville, Pa. — General patronage. THE FIGHTING AMERICAN: Pat O’Malley— Didn't do much with this. Did all it deserved at that. Pretty fair for five spools, has some good aeroplane stunts ; then at the end it flops. Imagine a Chinese renegade, in command of the victorious rebel troops, giving up a beautiful girl and turning to paths of righteousness because he finds her wearing the same frat pin that he does. That rah-rah stuff may go strong at good old Siwash but it got the grand razz out here in the great open spaces. — Roy W. Adams. Pastime theatre. Mason. Mich. — General patronage. THE BACK TRAIL: Jack Hoxie — Not as good as the old Hoxies from the independents. No comedy ; not much action. Way below ordinary Western. Will go if Hoxie is liked. Five reels. — John Profughi, City theatre, Dixonville, Pa. — General patronage. THE BACK TRAIL: Jack Hoxie — Here’s the poorest Jack Hoxie picture we have had for a long time. Audience didn’t knock, but also they didn’t praise the picture. Five reels. — Rex P. Barrett. Coy theatre, Columbia, Mo. — Small town patronage. EXCITEMENT : Laura LaPlante — Here’s an honest-to-John attraction that had them all laughing all through the show. The subtitles alone are worth the price of many a big super-special. Play it up ; get them in and you will please them all. — Louis A. Van Alstyne, Quality theatre, Cu”om, 111. — General patronage. THE HUNCHBACK OF NOTRE DAME: Lon Chaney — Great, great is what I say about this, although some did not like it and it was hideous in parts. They all said it was good. Nine reels. — V. E. Sager, Southern theatre, Akron, O. — Neighborhood patronage. THE HUNCHBACK OF NOTRE DAME: Lon Chaney — Wonderful production. One of Lon’s best. — H. B. Frank, Royal theatre, Macomb. 111. — General patronage. LOVE AND GLORY : Special cast — After it is over you will wonder what it is all about. Nothing to it. Seven reels. — W. J. McBrayer, Auditorium theatre, Hamilton, Mo. — General patronage. THE RECKLESS AGE: Reginald Denny — Light comedy drama and a perfect role for Denny. Fair biz and pleased everybody. — Roy W. Adams, Pastime theatre, Williamston, Mich. — General patronage. SPORTING YOUTH: Reginald Denny — This is a splendid picture for the small town. We built up quite a business on Denny when he made “The Leather Pushers.” This is the second feature we have run of his ; both did a good business, but this was liked much better than his first, “The Abysmal Brute.” The race in “Sporting Youth” is exceptionally good. — Frank Ober, Boynton theatre. Boynton, Okla. — General patronage. DARK STAIRWAYS: Herbert Rawlinson — A good picture that made a hit on Ladies Night. Photography rather dark in places. — Roy W. Adams, Pastime theatre, Williamston, Mich. — General patronage. DARK STAIRWAYS: Herbert Rawlinson — Here’s a dandy good picture. Not much action, but interesting picture. Pleased well. Five reels. — Rex P. Barrett, Cozy theatre. Columbia, Mo. — • Small town patronage. THE UNTAMABLE: Gladys Walton — This is not a big picture, but a good little program picture. Lost money. Five reels. — C. L. Hilton, Lyric theatre, Prairie Grove, Ark. — General patronage. THE WILD PARTY : Gladys Walton — A good Walton. Just a fair biz in two houses. Seemed to please. — Roy W. Adams, Pastime theatre, Mason, Mich. — General patronage. MERRY GO ROUND: Mary Philbin — Saturday night to good business. I would consider this an extra good picture. Fully entitled to the name special or Jewel. The work of little Mary Philbin in this feature gives her rank with the be.st female .stars in filmdom. It is a little old but, like old wine, it improves with age. Buy it. Ten reels. — P. W. Quinlin, Ideal theatre, Chateaugay, N. Y. — Small town patronage. MERRY GO ROUND: Mary Philbin — Did nothing for me. Personally thought it a great picture. Mary Philbin is there and working overtime. Ten reels. — J. S. Walker, Alamo theatre. Moody, Tex. — Small town patronage. THE DARLING OF NEW YORK: Baby Peggy — We ran this as our Christmas attraction and it sure did please. Baby Peggy was always good in her comedies and is good in her first big picture. Six reels. — V. E. Sager. Southern theatre, Akron, O. — Neighborhood patronage. THE STORM DAUGHTER: Priscilla Dean— Ran it on Sunday to fair business. It is like many other of Uncle Carl’s Jewels. It sounds good in his “Talks From the Shoulder,” but that’s all there is to it. It’s a nice little program picture and you little chaps should buy it as such. The high sound of Jewel should be overlooked when you sign the contract. Seven reels. — P. W. Quinlin, Ideal theatre, Chateaugay, N. Y. — Small town patronage. THE STORM DAUGHTER: Priscilla DeanSeemed to please. Six reels. — J. S. Walker, Alamo theatre. Moody, Tex. — Small town patronage. THE PHANTOM HORSEMAN: Jack Hoxie— Fair Western. Seemed to please Hoxie fans, but that’s all, so don’t expect too much when playing it. Five reels. — George Khattar, Khattar’s theatre, Sydney, N. S., Canada. — Neighborhood patronage. FOOLS HIGHWAY: Mary Philbin — Can’t hand Carl anything on this. Too long drawn out. Nothing to hold the interest. The old Jew is the only actor in the cast. — Louis A. Van Alstyne. Quality theatre, Cullom, 111. — General patronage. THE THRILL CHASER: Hoot Gibson— Well, boys, here’s the picture that broke our Friday and Saturday house record. Got the biggest surprise of my life. Where the crowd came from I don’t know. All we did to get them in was to make some dodgers, and the picture pleased 100 per cent. The house was in an uproar all the way through the picture. More like ’em. Universal, and you always get a contract from me. Why Brother Exhibitors knock this I don’t know. Advertising matter excellent. Six reels. — George Khattar, Khattar’s theatre, Sydney, N. S., Canada.— Neighborhood patronage. ALL NIGHT: Special cast — A good comedy drama. Sure to please. The kind we love to show and the kind that will get you a little more money than lots of the others. Five reels. — W. D. Patrick, Strand theatre, Florala, Ala. — General patronage. THE THUNDERING DAWN: J. Warren Kerrigan— A dandy program picture that pleased most all. Advertising matter on this is good. Anybody should be able to clean up with it. Well, anyway, we did. Six reels. — George Khattar, Khattar's theatre, Sydney, N. S., Canada. — Neighborhood patronage. Vitagraph THE BELOVED BRUTE: Special cast— A good picture if you want fighting. Victor McLagen fine. Also good work by Marguerite De La Motte. Vitagraph will sell you this right and you can go the limit with it. — H. A. Davitts, Dixie theatre, Winona, Miss. — General patronage. BEHOLD THIS WOMAN: Special cast— Ran it Saturady night to very good business and a very nice picture I would say. The title hurt it, but it is like all Vitagraph’s pictures, A good clean picture that everyone can look at and enjoy. It is sold right, the film in faultless condition, and it is a picture that you can run and make a little money on, and that’s what you want. Seven reels. — P. W. Quinlin, Ideal theatre, Chateaugay, N. Y. — Small town patronage. THE CODE OF THE WILDERNESS: Special cast — One of the best Westerns I have seen for a long time and was pleasantly surprised at the amount of business done at the box office. We received a great many compliments from our patrons on this production. If you want a really high-class picture of this type, you know where to get it. — Wm. H. Creal. Surburban theatre, Omaha, Neb. — Neighborhood patronage. THE CODE OF THE WILDERNESS: Special NOW BOOKING Beyond the Border" Directed bif Scott Dunlap c4 MUNT STROMBERG personalty supervised production PRODUCERS ~ DISTRIBUTING CORPORATION