Exhibitors Herald (Dec 1924-Mar 1925)

Page scan 0001083 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
0001083
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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February 28, 1925 EXHIBITORS HERALD 3 The Proof “ ‘BETTER THEATRES’ will be of invaluable aid to West Coast Theatres, Inc., in the building and equipping and furnishing of its new theatres.” —HARRY C. ARTHUR, General Manager, West Coast Theatres, Inc. LOS ANOELES SAN FRANCISCO HOLLYWOOD SAN o I eo O LON3 BEACH SANTA BARBARA SAN PCORO P O M O N A BAKERSFIELD TAFT ANAHEIM VENICE OCEAN PARK ;SANTA MONICA REDONDO M E R M O S A INOLE WOOD HIGHLAND PARK ■ f ‘ ^est (Boast ^Lealers. lao. M done. P>««ea>0Ch.r' SOL L£SSE;».v<ce Pne* ikOOLPH RAMiSH.fMa A OORE. SSCMCTA PHONE TRIN ITY 7jAl 200 KNICKERBOCKER BUILDINO LOS ANGELES, CALI F. O A K U A N D SAC RA M E NTO SAN JOSE berhelev F R E S N O •STOC KTO N R I C H M O N D WATSONVILLE S A L. I N A S PA S A O E: N A RIVERSIDE GLENDALE hUNTINGTON park SAN LUIS OBISPO V e N T U R A ALMAM BRA OFFICE OF OENERAL MANAGER Pet). 2, 1 9 2 5 Mr, Martin J. Quigley, Exhibitors Herald, 407 Dearborn Street, Chicago, 111. My dsar Mr. Quigley: Upon n^y return to Los Angeles, I 'found the first issue of your BETTER THEATRES, and I wish to take this occasion to advise you that it is mighty interesting to me and wij.1 be of invaluable aid to T/est Coast Theatres , Inc . in the building and equipping and furnishing of Its new theatres. It should also be of great interest and aid to builders and contractors, I am sure that you have furnished everyone concerned with a medium that vylll make for the oonstruotion and operation of better theatres exactly as the name Implies, Please enter a subscription for our Mr. R. D. Hornbrook, Construction Engineer; our Mr. Art Smith, Eloctrioal Engineer and our Mr. C. A. Caballero, Purchasing Agent, Cara West Coast Theatres, Inc., above address. With very kird regards and cordial wishes, I am Yours very truly. hca/p ADDRESS At.L COR RES PON DENCE TO WEST COAST THEATERS.ImC MARK FOR ATTENTION OF DEPARTMENT I NTE RE STE D. NOT INDIVIDUALS West Coast Theatres, Inc., operates more than 100 theatres on the Pacific Coast. The company has announced an appropriation of $5,000,000 for new theatres within the next few years.