Exhibitors Herald (Dec 1924-Mar 1925)

Page scan 0001084 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
0001084
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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4 BETTER THEATRES SECTION OF February 28, 1925 mm A Nationwide Theatre Seating Service Cinderella Theatre, Detroit, Mich. Many of the nation’s greatest amusement enterprises — Theatres, Auditoriums, Ball Parks, Race Tracks, etc. — have been seated by HeywoodWakefield. There are a number of reasons for this. Hey woodWakefield seat-building experience dates back 99 years. There is a wide variety of seats, standards and backs. Hey woodWakefield seating experts help to plan each installation. The HeywoodWakefield factories and warehouses are conveniently situated to give efficient service from coast to coast. These items of service insure the practical, economical, prompt and satisfactory seating of your theatre. After all, the profit and popularity of your house depends upon the comfort of your patrons. HEYWOOD-WAKEFIELD WAREHOUSES Baltimore, Md. 113 W. Conway St.. Boston 45, Mass. Winter Hill Display Floor, 174 Portland St. Buffalo, N.Y. Wells and Carroll Sts. Chicago, 111. 2653 Arthington St. Display Floor, Amer. Furniture Mart Kansas City, Mo. 1310 W. Eighth St. Los Angeles, Calif. 215 East 6th St. New York, N.Y. 516 W. 34th St. Philadelphia, Pa. 244 South 5th St. Portland, Ore. 148 No. Tenth St. San Francisco, Calif. 737 Howard St. St. Louis, Mo. Sixth & O’Fallon Sts. May we send a theatre-seating expert? There is no charge for this valuable service. ^jg'