Exhibitors Herald (Dec 1924-Mar 1925)

22 BETTER THEA'i'RES SECTION OE Eebruary 28, 1925 Check Up! How many tick-| ets have you in y stock? Do you have to count rolls or figure it out? Then you need INVENTORY NUMBERED TICKETS that will tell you at a glance exactly how many you have. We will gladly send you samples and more information about them. Qlobe ‘Ecket Companij Svecialisls in Tickels and Checks Since IS73 \22N. I2lh SI. Philadelphia, Pa. SOLE LEATHER Rolls up like a rug. FLOOR MATS “Mar-Not” Sole Leather Mats are built of the best grade sole leather. The leather links are strung on solid steel bars (not common round wire) — easy to clean — either side can be used. They have a mesh for the dirt and slush to drop thru. It is impossible to bend these mats — always lay flat. Keep your lobby clean and at the same time prevent slipping and tripping. GUARANTEED to give at least ten years of satisfactory wear regardless of the amount of traffic. Write for samples and prices. Getman Leather Products Co. 109 Pearl Street Oshkosh. WIs. Simplified Treatment of Undersea Elegy Told by Coppock How the Coppock production, “An Undersea Elegy,” shown elsewhere in this, may be produced in condensed form by smaller theatres is explained by Mr. Coppock, who in the following gives three simplified treatments of his production. The palm tree design expresses the emotional value of the feature song when lit as described in scene plot with storm and sinking ship effect. This would make a complete act using only one character, either male or female, singing, “Oh, How I Miss You Tonight.” The song may be featured in front of a velvet drop, eliminating the above sea and storm effect. This song to be sung with a deep orange amber spot on singer. On opening velvet curtains the simplified under sea scene shown in small frame in second panel with girl in open shell is discovered. A group of four dancing nymphs may end their dance by closing shell. The male character observes this and a finish similar to finish of original script may be done. The grotesque sea men may be eliminated or used instead of nymphs. The chorus of song may open the shell and the ascending business be eliminated. A simple under sea set may be built similar to the design in small frame. A strictly dancing act using three grotesque characters with three nymphs may be done in about five to eight minutes. Supply Firm Salesmen and Manufacturers Hold Conventions A CONVENTION, unique in the history ^ * of the equipment business, was held in Chicago this week and last when branch managers and salesmen from the various branches of the Exhibitors Supply Company, Chicago, gathered at the Hotel Pershing to listen to talks and witness demonstrations by manufacturers of products which the Exhibitors Supply Company organization is handling. The meeting opened Thursday morning, February 12, with an introductory talk by H. A. R. Dutton, president of the company, and sessions were held through until Wednesday of the following week. The company’s salesmen vvere in Chicago until Sunday, at which time they departed for their respective branches to “pinch hit” for the branch managers who arrived bright and early Monday morning and for whom the program of talks and demonstrations was repeated. The meetings were in the nature of an educational affair for salesmen and branch managers, with the thought that a more intimate understanding of the manufacturers’ problems and the salient points of his product will enable the members of the organization to increase the efficiency of their service to the trade. Manufacturers who were scheduled to address the meetings and make demonstrations included L. M. Fulton of the E. E. Fulton company; Mr. Aaronberg of the llg Electric company, Chicago; (3scar Holmes of the Holmes Projector company, Chicago ; A. Meyer, W. L. Brandel and M. Mulroy of the Bryan Marsh division; Mr. Leonard of the E. H. Stafford company, Chicago ; William Peabody of the Simplex Ticket company; Preston Grounds of Bilt Rite Manufacturing company; Mr. Giev of National Carbon company; J. E. McAuley of the McAuley Manufacturing company, Chicago, whose new reflecting arc lamp was demonstrated in connection SUPER-LITE SCREENS A Few Prominent Users The Stanley Co. of America Chain of Theatres M. E. Comerford Chain of Theatres, Coal Regions of Pennsylvania and New York Rowland & Clark Chain of Theatres, Western Pennsylvania Walter Read Chain of Theatres, New York and New Jersey Jensen & Von Herberg Chain of Theatres, Seattle, Wash., and Northwest U. S. Government Motion Picture Service C. S. WERTSNER & SON MANUFACTURERS 211-221 N. 13th Street Philadelphia, Pa.