Exhibitors Herald (Dec 1924-Mar 1925)

26 BETTER THEATRES SECTION OF February 28, 1925 THE SUPERIOR PROJECTOR PROJECTION IS Your One Big Feature You owe it to your PA IKONS to give them the best Projection obtainable. SUPERIOR PROJECTORS will improve your projection with Economy and Simplicity. SOME EXCLUSIVE SUPERIOR FEATURES Special Fire Protective Devices Automatic “Takc-up” Device Unique Oiling System Direct Motor Drive No Belts and Chains Unit Construction Less Parts Adapted to G. E. Mazda Incandescent Lamp Projection Cinephor Condenser System SEE OUR DISTRIBUTORS Carolina Theatre Supply Co. 13 South Church St. Charlotte, N. C. Chicago, III 736 South Wabash Ave., Pilgrim Photoplay Exchange, OR WRITE DIRECT TO OOXSAGKIE HOLDING GORP. COXSACKIE, NEW YORK U. S. A. Stanley Firm Erecting One Floor Theatre Seating 2,500 Olney, in Philadelphia, will have the distinction of one of the largest one floor theatres in the world when the handsome new Colney, at Fifth street and Olney avenue, is completed. The house is in every respect “the last word” Jn construction and in artistic decoration and the Stanley Company of America dedicating the building to one of the city’s most progressive communities. Workmen put forth every effort to complete the operation so that the house was ready for opening on Lincoln’s Birthday, February 12. A theatre of the quality of the Colney has long been desired at Olney. That section of the city is growing most rapidly and it is a residence neighborhood with thousands of separate new homes. Last April actual building operation began. A site 112 feet on Fifth street, extending 220 feet to Lawrence street in the rear, at Olney avenue, was obtained. Building went on apace. Hodgens and Hill, architects, gave skillful treatment to the problem of providing a one floor theatre with a seating capacity of 2500 and it is believed that the result of the planning will be to set a new standard for motion picture houses of the best class. Over the auditorium extends a dome, 50 feet in diameter. The Italian Renaissance style was adopted and the color scheme chosen was blue, gray and gold. The exterior is in white tapestry brick and terra cotta. * * ♦ Apart from its general air of dignity and quality the Colney has distinctions in details of construction. For instance, ventilation and heating systems are independently operated. Heating is by warm air. The cooling apparatus consists of four of the largest typhon fans in the city. Each is ten feet in diameter. These systems are separately placed in ornamental bays on each side of the auditorium. The theatre is equipped with a fine stage so that the house may be used for any sort of theatrical entertainment. At each side of the proscenium arch is the organ chamber with grill work in handsome design. The stage has two machines for operation of curtains, border lights and foot lights and all are controlled directly from the motion picture booth. The operator’s booth, it is claimed, is the largest in Philadelphia, being 11 by 26 feet in ground dimension. There will be three projecting machines and two spotlights in the booth, >u ^ Special care was taken with the illumination system. Indirect lighting has been provided although the lobby will be supplied with a handsome crystal chandelier. At either side of the entrance are two stores and the second floor front has office space and also hall room that may be utilized for dancing or for other public purposes. The operator’s booth is on the mezzanine floor where the manager’s office is placed. Rooms for men and women are at the rear of the first floor. Handsome and comfortable chairs will be provided and in every detail there will be attention paid to comfort, convenience and beauty. The Colney will be an important addition to the Stanley theatres in Philadelphia. “It is eagerly awaited,” said Jules E. Mastbaum. President of the Stanley Company, in speaking of the house. “The same high standard that prevails at all our houses will be maintained and the best of pictures will always be shown.” Remember your sign is on your payroll and ought to WORK It’s costing you money every month for upkeep. For no more upkeep, or perhaps less, you can have a sign that actually does hustle for attention; that compels attention by the well knoivn principles of Motion and Color. To Secure Color and Motion — Use Flashers They operate day in and day out, month in and month out, with minimum upkeep and maintenance. They are used on 85% oi the moving electric siims of the country. —Use Color Hoods provide color easiest, cheapest, most brilliantly. Choice of six rich colors. They protect the lamp and figure cheaper than dipped bulbs. Nearly all the “Slop-Oo” Traffic Signs of the country are equipped wth Keco Controls. Write for full in/ormafion 2651 W. Congress Street Chicago