Exhibitors Herald (Dec 1924-Mar 1925)

28 BETTER THEATRES SECTION OF February 28, 1925 The Least Expensive Box-Office Profit Producer is LIGHT! Light is an accessory that gives greater pulling power to your attractions by interesting audiences more. Floodlight your orchestra pit, or your organ console, or your stage settings with white and colored light. Floodlight also the front of your theater it pays dividends far beyond the cost. Send for this Floodlight Bulletin The New Major Flood* fight Unit gives you more light at less cost for current — uses less space wherever you place it and will last as long as your theatre. Send for complete new Bulletin In color that will give you full details about this new money maker. Chicago Theatre floodlighting orchestra pit with Major Floodlights, ^uipmcht Company 360 N. Michigan Ave., CHICAGO Telephone Central 0702 What is a **good show’*? \X7HEN the theatre patron speaks of a “good show” * ” he has in mind the feature picture, of course, but his judgment is greatly influenced by the conduct of the performance. A “good show” easily becomes a “poor show” through inability of the theatre manager to keep in touch at all times with all parts of his house. You absolutely control your performance with the COUCH SYSTEM of INTERCOMMUNICATING TELEPHONES. Let us tell you how you can improve your show with the Couch System S. H. COUCH COMPANY, INC. Established 1894 Telephone Manufacturers Office and Factory, Norfolk Downs, Mass. Branch Offices: Boston. 170 Purchase St.: Chicago, 337 W. Madison St. Sales Representatives San FTandsoo 516 Market St. SIEBBA ELECTKIC CO.. INC. Log Angeleg 301 Roberts Bldg.. SIERRA ELECTRIC CO.. INC. Seattle. Wash., 222 Hinckley Bldg., SIERRA ELECTRIC CO.. INC. New York. N. T.. 76 Varlck St. S. H. COUCH CO., INC. Philadelphia, Pa., 1723 Sansom St., JOHN R. HOLLINGSWORTH Pittsburgh, Pa., 305 Seventh Ave., J. A. JACQUES Montreal, P. Q., Canada. 3 St. Nicholas St., G. L. MAC GILUVEAT CO., LTD. Jay Interviews NECKER FILMSCRA TCHER My friend, Necker Filmscratcher, of the Skookum Hollow theatre (late of Hogscald, Ark.), says that he landed his new job on the recommendation of Mr. I. Ben Stung, which was published in the Herald recently. His new boss cannot read, but when Necker showed him the testimonial, he immediately engaged him on the length, not strength of it. Necker, in conversation with me, said that as most of the people cannot see all the pictures, he thought it would be a fine thing for him to give me the theme of the better ones and have me send it in to the paper. When I first came in, I got the idea this show had a lot of sense jammed in it, but the boss opened a side exit and the jam was soon over. I found Necker in the operating room, and he was in good humor, but it didn’t last long, as he woke up. He claims he has been an operator off and on for twenty years, mostly off. Necker thinks the takeup device is to take up the spaces between the perforations in the film (lots of his brother ops seem to be of the same opinion), he had his set so tight he was tearing the performations half out. I mentioned it, but he said he didn’t care as he wasn’t going to use that film again anyway, and he liked to wind it tight. I spoke of a dust collar and Necker said he didn’t like those new sweatless collars, celluloid was smoother on the neck. I noticed that some of the mica washers on his lamp were broken and mentioned it to him, but he said he didn’t like Irish washerwomen, so he sent his shirts to the laundry. He told me that a grid jumper was the bird that won the long jump at the Olympic games, and that a connection plug is Projection room of the new Lerner theatre, Elkhart, Ind., described in last “Better Theatres.” Equipment, including latest type Powers projectors was installed by the Fulco Sales Company of Chicago.