Exhibitors Herald (Dec 1924-Mar 1925)

February 28, 1925 EXHIBITORS HERALD 29 one of Barney Google’s pets. Necker reads the mags, so somewhere he absorbed an article regarding keeping your lenses clean, he does this by wiping them during every fade. I watched him run the slides with much interest. He throws on a garage slide showing a flivver, then follows it with one with reads; “Why Not Sell Us Your Junk?” When I mentioned the fact that he had promised to give out some information on the theme of some of the popular pictures, he said : “At your service.” I told him to watch his light or he’d be “at liberty.” Regarding Pola Negri in “The Cheat,” he said the plot was; she was a clerk in a help yourself grocery. He hadn’t seen “Flaming Youth,” but judged it must be a hot picture. The manager came in, and as he has had considerable experience with ops of Necker’s class he said “he thought the ‘Fool’s Awakening’ ” was about an operator who woke up during the show. The drummer came up and said he’d like to see “Flowing Gold,” as he’d bet it was a moonshine picture. He said he wasn’t interested in “Going Up,” as it reminded him of the price on corn liquor after the report of the frost on the loway corn crop. “The Leavenworth Case,” Necker judged, referred to one of those cases that the manager somtimes gets via the Bahamas. In “A Million to Burn” he said it was where a fellow was lit up and let someone pass Russian money on him. He said “Not a Drum Was Heard” referred to the times “traps” held their annual convention. In “Ride for Your Life” he said “Hoot Gibson” had drank some wood alcohol by mistake and was going to the doctor. In “Six Days” he said he guessed the op had got the can at the end of his try out. “Stop at Nothing” he said was about a theatre cashier. In “This Freedom” he said a show was located so film salesmen couldn’t find it. “Through the Dark” he said referred to a picture in which the hero got the wrong dope on home brew and went blind. He thinks “Thundering Dawn” refers to the morning on which Wendell Hall wrote “It Ain’t Gonna Rain No More.” He says the “Uninvited Guest is about an equipment salesman who was annoying an operator. “Unseeing Eyes” he said was where the theatre had automatic arc controls and the operator slept through the show. “What Love Will Do” he reasons is why usherettes are always stumbling in the aisles. “When a Man’s a Man” he thought referred to the time he got lit up and “bawled out” the boss. In the “Clean-Up” he said the op was giving the operating room its annual sweeping. “Itching Palms” he was sure was about a boss with the S. R. O. out and a jam in the lobby. “Out of Luck” he said was about an op asking for a thirty per cent raise ; “Pure Grit” about one asking for fifty per cent. While Necker was handing me the above he neglected to feed the arc, and the boss heads toward the booth, Necker sees him and stops the feature and starts the comedy “Trouble Brewing.” When the boss finished with Necker he (Necker) looked like “Human Wreckage.” Anyway, I was glad of the opportunity to interview Necker and am passing the result on to you, free gratis, for nothing, without charge. And it’s worth every cent of it, but no more. (Per CLELL JAY, Projectionist, New Theatre, Little Rock, Ark.) New Gary Theatre Plans have been completed and ground has been broken for a modern motion picture theatre for Gary, Ind. The architect is John Eberson. Young and Hankinson are to operate the house. It will seat 2,500 people and is located in the center of the business district at 8th and Broadway, on the northeast comer. DEPENDABLE MOTSCO RELIABLE Demand Motsco Motsco Motsco Adapter for Simplex. Powers and Motiograph Lamp Houses. Replaces your arc lamp, easy to install. Insures perfect projection. Price, complete with Reflector and two quick change sockets. less lamp $30. Extra Reflector $4. Post Prepaid Motsco Regulator Reduces 110 and 220 volt A.C. to 30 volts. Reduces electric bill to one-fourth. Cannot overcharge, will not blow globes. It never fails. Price No. 1. 110 A.C., 60 cycle to 30, $37.50. No. 2, 220 A.C.. 60 cycle to 30, $43.50. No. 3, 110 A.C., 25 cycle to 30 V., $42.50. Demand Motsco. Accept no substitute Monarch Monarch prts in any lower carbon jaw or standard post. For semi-portable machines Monarch, Edison, Royal. Powers 5. etc. Also spot lights. Price complete with reflector (less lamp), $10.00. Extra reflector $3.00. Post Prepaid HERE IT IS! “MOTSCO" JUST OUT! SILVER SCREEN COATING A guaranteed resilvering for all makes of high grade gold and silver fibre screens. SIAItE THAT OLD SCKEEIN NEW You can make a silver screen of highest quality by applying Motsco Silver Sc^en Coating to any canvas screen or wall. One can enough for ordinary size screen. 322 Per Can pUpL ItBBUIliT MACHINESs GUARAJ^TEED THE MOTSCO WAY will se<rve as grood as new. Powers 6B. motor drive, complete with lenses, stereo. olioice of arc lamp or Mazda attachment $425.00 Powers 6A. complete as above j 300.00 Simplex, complete as aliove. 425.00 MotiORraph, complete as above — .t— ... 275.00 Portable Suitcase Machines, any make, motor drive — 100. 00 Used chairs, compensarcs, generators — everything for the movies. Write for out* new bulletin. Put your namr on our mailing list. MONARCH THEATRE SUPPLY CO.I Dept. ME 724 So. Wabaeh Avt. CllSeaps, III. WE H4VE NO BRANCH OFFICES GOING FORWARD? OR FALLING BACK? Your installation of a new DE LUXE SPECIAL SCREEN will do more toward keeping your patrons in line than any other part of your equipment. There’s a Minusa Dealer near you. — Get further details from him — or call on us. MINUSA CINE SCREEN CO. Bomont and Morgzm SAINT LOUIS