Exhibitors Herald (Dec 1924-Mar 1925)

30 BETTER T El E A T R E S SECTION O E E'ebruary 28, 1925 FRESH-CLEAN-COOL-AIR— IN YOUR THEATRE JTk ID you ever think of the great drawing power that could be made possible at your box office during the summer months if you installed THE WEBSTER AIR WASHER ^ I ^ HE air in your theatre is not only washed and cleansed but cooled so that your patrons may sit in comfort and enjoy your presentation. Let us help YOU increase your box office returns \TA1Q,SP„HER)Cj2.0/SDITJ0/5l)/<eX.0J^5^ CHESTNUT STREET AT FIFTH PHILADELPHIA THE VICTOR Repeating Film Projector in the form of a MINIATURE THEATRE for USE IN DAYLIGHT PROJECTION shows a brilliantly illuminated picture 11x1454 inches. The machine is rented, is entirely automatic and operated by electricity for a few cents an hour. Positive prints furnished and service guaranteed. Helped the “Ten Comraandnients” to make the record run for Famous Players-I/asky Corporation at the Criterion Theatre. New York City. Lavenham Corporation 2032 Grand Central Terminal NEW YORK CITY 0" HELIOS REFLECTOR UMP “Best By Test” Approved by Underwriters Laboratories 25% Better Screen Illumination 50-75% Current Saving WARREN PRODUCTS CO. 265 Canal St. New York Organist at Granada Theatre Discusses Cueing Comedies (Continued from page 10) sequence fades into Harry and the Sergeant recuperating in a wheelchair to the tune of “My Buddy.” Only the last half is used, for the strain must end to attack at the precise moment the famous Sousa march, “Stars and Stripes Forever” — also the last half only, when a splendid military parade passes and Harry and the Sergeant stand up to salute the colors. This makes a splendid hip, hip, hurrah finish, for the last strain ends as the scene fades. I feel the importance of playing by title and using only well remembered tunes, or the very latest as opposed to forgotten or not well remembered airs, cannot be overemphasized. For example, “Lucky Kentucky” is new while “Sweet Kentucky Days” was popular ten years ago. Victor Herbert, I think, would rather have had you play his “Dream Girl” than “The Only Girl.” His “Kiss in the Dark” is sweet — much sweeter for its freshness than the lovely but threadbare “Kiss Me again.” “I Hate to Lose You” and “When I Lost You” both were popular in 1914, but the latter survives, hence would be preferable as a cue number today. The number of clever things which an organist can do to heighten the fun of a situation or to bring out hidden business is great. You can create a very effective laugh by “patting” the keyboard up and down. Keeping the cues a fraction of a second ahead of what you are cueing shows the organist’s keen interest, and if the organist is interested the public unconsciously reacts and its interest deepens. * * * I would avoid cueing falls and tumbles by running one finger either up or down on the keys. A soft sudden thud on the organ notes — if you have no effects — crushed right into the tune being played, never becomes monotonous, whereas the finger-running technique becomes not only sad but maddening. Above everything play softly. Or, if you use a loud combination, keep the swell boxes so nearly closed that your audience will feel grateful to you. Study smoothness, naturalness and spontaneity. Blending is the surest test — it stamps you either as an artist or a dismal failure. Hertner Develops New Trans verier for Use With Mirror Arc (Continued from page 12) that the current produced remains constant whether there is one arc in operation at 55 volts or two arcs in series at 110 volts. Being a vertical machine,— the horizontal type being furnished only when so specified,— the commutator is well above the dirt and grit of the floor besides enabling the Transverter to occupy a minimum of space. The shaft of the machine is supported on annular and thrust ball bearings which reduce friction and increase efficiency. The panel, which is regularly furnished with these Transverters, is the standard “A,” mounting a voltmeter, ammeter, field regulator and relay. The function of this last is to automatically protect the shunt fields where the machine is permitted to run on open circuit so that they will not be damaged on account of excessive current and at the same time improve the efficiency of the machine.