Exhibitors Herald (Dec 1924-Mar 1925)

Page scan 0001113 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
0001113
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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February 28, 1925 EXHIBITORS HERALD 31 Spot and Flood Lamp Solves Problems in Stage Lighting An effective lamp has been successfully developed by Henry Mestrum of JSIew York City. The device known as a Balluna spot and flood lamp solves many problems of the producer whose lighting facilities are limited. The lamp can be placed in the booth, and the operation of the lamp is simple when its capabilities and complexity are noted. A device is placed on the front of the hood which carries six color frames, individually controlled from the back of the lamp, and so arranged as to permit a dissolving treatment of the colors desired. Four condensers of various types, ranging from a stereopticon, spot to flood, can be quickly inserted. An iris, and vertical and horizontal masking devices are added and all controlled from the same station. Mr. Mestrum has developed a lamp which is being used in leading metropolitan motion picture theatres, and it renders excellent service in blending with stage lighting effects, when used as a ground or basic tone, and an effective additional lighting effect for orchestral numbers. MR. J. PLUNKETT OF THE STRAND THEATRE NEW YORK Selected For the Premier Presentation of THE LOST WORLD AT THE ASTOR THEATRE ; S AND QUO VADIS AT THE APOLLO THEATRE There Is Significance in This RAVEN SCREEN CORPORATION ^ -yscceft CURTAIN CONTROLS AND TRACKS Q A ARCHITECTS — ENGINEERS a ^ EXHIBITORS k g OUR YEARS OF EXPERIENCE ARE AT '5' S YOUR DISPOSAL S A Why Not Avail Yourself of This to Insure a ? N PERFECT CURTAIN INSTALLATION t I AUTOMATIC CURTAIN I N MACHINES and NOISELESS WOOD TRACKS c i E. J. VALLEN ELECTRICAL CO., AKRON OHIO s curtain controls and tracks ® Eau Claire Firm Will Build New Theatre Work on a new theatre for the Eau Claire Theatre Company of Eau Claire, Wis., will start in spring. Contract for erection of the theatre has been let to Hoeppner-Bartlett. Plans and specifications for the theatre have been drawn by E. J. Hancock, Eau Claire architect. The theatre, which will have a seating capacity of 1,000, will be known as the “Wisconsin.” It will embody latest improvements in construction and equipment. Herman A. Schwahn is general manager and secretary of the Eau Claire Theatre Company. HILLGREEN, LANE & CO. ORGANS will be found in theatres, churches, residences and concert halls throughout the United States and Canada. Correspondence Solicited Factories: Alliance, Ohio