Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
0001120
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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STOP PRESS NE W5; Three big bookings not enough for Broadway! HELD OVER EXTRA WEEK AT CAMEO THEATRE! BANG! Booked for Broadway’s famous RIVOLI THEATRE Broadway and 49th St., N. Y. BANG ! Tremendous business brought it to Broadway’s famous RIALTO THEATRE Broadway and 42nd St., N. Y. BANG! Public demand resulted in a special engagement at B. S. Moss CAMEO THEATRE Broadway and 42nd St., N. Y. BANG! ND EVEN NOW New York just won’t let it go! Continuous crowds have made an extended run necessary I It’s the sensation of the season I Consider these facts I Consider what this picture will do at your hox office! NOW BOOKING! “The story grips one from beginning to end — a jubilant finish — a masterpiece!” Mordaunt Hall in The N. Y. Times “Must prove a signpost to our directors! Virtually perfect!” W. R. in the N. Y. World “One of the finest productions ever shown! Should win audiences anywhere!” Joseph R. Fliesler in the N. y. Morning Telegraph “I have never seen a more compelling photoplay ! Could devote a column to it!” George Gerhard in the N. Y. Evening World “You’d better see it; you’re sure to enjoy it! Will stir up a lot of discussion!” N. y. Evening Post “ ‘The Last Laugh’ should be seen!” N. Y. American “Something new in motion pictures for those who are weary of the usual fare!” Bronx Home News “A remarkable picture. Matchless acting by Emil Jannings. It’s different!” Mildred Spain in the New York Daily News “Unquestionably one of the finest films that has ever been seen!” The Moviegoer in the New York Sun