Exhibitors Herald (Dec 1924-Mar 1925)

Page scan 0001122 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
0001122
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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4 EXHIBITORS HERALD March 7, 1925 «TOO MANY I^ISSES ' The Second Famous Forty is especially rich in comedy hits. They’re raving everywhere over Ravmond Griffith in “40 Winks”^ — -hut wait till they see RICHARD DIX in “TOO MANY KISSES”! WE sprung “TOO MANY KISSES” cold on an audience at the Savoy Theatre, New York, for a tryout the other night, and, hoys, it was a riot! Enthusiastic as we were over the picture, the mad, joyous reception it got from a typical movie audience took us off our feet! “TOO MANY KISSES” is hy far the best DIX to date. It’s a romantic comedy like “Manhattan”, hut many times better. Richard plays a rich young American with a failing for kissing women. His dad banishes him to the mountains of Spain to settle him down, and there he meets the most kissable miss of all, Frances Howard! PAUL SLOANE directed. Gerald Duffy adapted the story from John Monk Saunders’ Cosmopolitan Magazine tale. Released in March. MEN AND WOMEN YOU know the name of David Belasco on a stage play is like the name Tiffany on jewelry. Belasco never put on a more popular or more profitable play than his “MEN AND WOMEN”, written by Henry C. De Mille. WILLIAM de MILLE is making a smashing money picture out of this dynamic drama of real people, with Richard Dix as the hero and Neil Hamilton (courtesy of D. W. Griffith), Claire Adams and Robert Edeson in featured roles. “MEN AND WOMEN” is the story of a decent young married couple trying to get rich and happy amid the temptations, jazz and hardships of New York life. Here is the best thing de Mille has given us in years. Here is strong drama ordinary people understand and relish. Here, in short, is a PICTURE, Clara Beranger wrote the screen-play. Released in March.