Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
0001123
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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March 7, 1925 EXHIBITORS HERALD 5 BEBE DANIELS established herself as a star with “Dangerous Money.” She got the erowds and critics raving over her with “Miss Bluebeard.” Now comes “THE CROWDED HOUR” and Bebe is sitting pretty, right up on the seats of the mighty! Jane Cowl starred on the stage in this play, by Channing Pollock and Edgar Selwyn, and scored a triumph. But it’s one of these stage hits that’s bound to be infinitely better on the screen, owing to the spectacular effects it demands. And so it has proven. &te CROWDED HOUR Bebe has the role of a gay hotel telephone girl who slips a bit in the maelstrom of Broaday jazz life and then leaps to her feet again in the most sensational climax you’ll see on the screen this season! Kenneth Harlan, T. Roy Barnes, Frank Morgan and Helen Lee Worthing are in the cast. E. Mason Hopper directed. John Russell did the scenario. Released in April. ZANE GREY! What a whale of a box office name that is, eh? Zane Grey wrote “THE CODE OF THE WEST,” the story of a Broadway flapper who invaded the West of the cowboys, and learned about loving from them. William Howard, director of “The Border Legion” and “The Thundering Herd,” made the picture. Owen Moore, Constance Bennett, Mabel Ballin, Charles Ogle and David Butler are in the cast. Lucien Hubbard wrote the scenario under the personal supervision of Zane Grey. Comedy, red-blooded action, jazz, and typical Zane Grey thrills sweep through this big entertainment, reaching the climax in the greatest forest fire scenes ever filmed. Barrels of dough are being made with Zane GreyParamount specials right now, boys. Get yours! Released in April. THE CODE of tkWEST ”