Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
0001138
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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Remember it is GOOD BUSINESS As well as GOOD BOX OFFICE “THE PICTURE OF TOMORROW” BECOMES THE SENSATION OF TODAY Great! Everybody said so. Wonderful! Everybody admitted it. It is the picture of tomorrow, they said. A new thing! A different thing! D. W . Griffith blazing the trail again. They were right. It is the picture of tomorroiv. It is the sensation of today. In the McVickers Theatre, Chicago, after the holidays, it played to $27,786.00 That money tells the story. It probably is the picture of tomorrow, but the hard cash shows it is also the money-getter of TODAY. Prej-enfx 'isn't life WONDERFUL'^ a Simple Romance of Tpue and fiofatoes Now Booking UNITED ARTISTS CORPORATION J4ary Pickford Charles Chaplin Douglas Fairbanks D. W. Qriffifh Jiiram Qbrams, President .Joseph JM.Jchenck, Chairman, Board of Direcforj