Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
0001140
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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22 EXHIBITORS HERALD March 7, 1925 — IS one of tfie best tbat has ever been assembled for a Warner Bros. Classic of tbe Screen. M arie Prevost and Monte Blue have tbe roles of Julie Gamelyn and Peter Grabam respectively. Mr. Keable, in bis book, describes tbe dynamic little Red Cross nurse as 'gay, outrageous; ' exhibitors bave seen Miss Prevost in a score of roles wbicb prove tbat sbe, better tban any other actress on tbe screen, knows bow to be gay and outrageous. ’ For tbe solid role of Peter Grabam, calling for tbe expression of rugged manliness and exceptional strength of character, tbe Warners chose Monte Blue. facts about John Roche IS cast as Dr. Sampson and William C. Davidson, who has played leads opposite some of tbe biggest female stars in tbe business, appears as Col. Donovan. Others in "RECOMPENSE are George Siegman, Cbarl es Stevens, Virginia Brown Faire, John Patrick, Etta Lee and Katherine Lewis. Tbe story has a perfect cast. , tjl Stupmdous y Warner CastoP JOOd ^ : headed by ^ itiARIE PREVCiSK Arrange Your Bookin gs NOW! WARNER BROS " Classics of the Screen ^ 'A"i s'! i'r •¥ w •! w-y/A'-’c*t-'f 1 ^ MARRY ^ '' ,Sc&'narLc(/lQ'. ^ <' DorotW Farcin