Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
0001142
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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24 EXHIBITORS HERALD March 7, 1925 EXHIBITORS! YOU CAN NOW BOOK THE J. J. FLEMING PRODUCTIONS Starring AL. FERGUSON From the Following Leading Independent Elxchanges ENTERPRISE DISTRIBUTING CORPORATION Atlanta, Ga. New Orleans, La. Dallas, Texas Kansas City, Mo. Mo* Oklahoma City, Okla. Omaha, Neb. GREIVER PRODUCTIONS CHICAGO, ILL. Northern Illinois and Indiana BIG FEATURE RIGHTS CORPORATION LOUISVILLE, KY. Kentucky and Tennessee ADVANCE FILM EXCHANGE MINNEAPOLIS, MINN. Minnesota, North and South Dakota KERMAN FILMS INCORPORATED NEW YORK CITY Greater New York and Northern New Jersey S. and S. FILM and SUPPLY COMPANY PITTSBURGH, PA. Western Penn, and West Virginia WALTER A. BAIER FILM COMPANY MILWAUKEE, WIS. Wisconsin and the upper peninsula of Michigan For Any Other Territory Communicate With J. J. FLEMING PRODUCTIONS, Inc. J. Charles Davis, 2nd, General Man2iger 723 SEVENTH AVENUE NEW YORK