Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
0001163
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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March 7, 1925 EXHIBITORS HERALD 45 Film Neu^ PICTORIAL SECTION Stories Told in Pictures of Exhibitors Herald by the Camera Issue of March 7 Jackson Gregory, noted author of outdoor he-man novels, who has signed with William Fox to picturize four of his most popular novels. Poor Colleen— Suffering from a dislocated vertebra sustained while making a scene for “The Desert Flower,” the First National star received a trophy from the Wampas boys for being the “Baby Star” who has made the greatest progress in artistry and popularity during the past four years. Arthur J. Kline presented it. Cecil B. DeMille and his assistant, Mrs. E. T. Adams, one of his scenario editors, wading through an avalanche of letters congratulating him on his new affiliation with Producers Distributing Corp., in his tempoary office at the Commodore Hotel, New York. Sunday morning crowd seeking admission to the Theatre Francais at Bordeaux, France, during the engagement of the Paramount production “The Ten Commandments.” LEFT A few F. B. O. celebrities photographed on the lot at Hollywood. Harry M. Berman, Art Schmidt and Ann May are in the centre of the group.