Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
0001164
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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46 EXHIBITORS HERALD March 7, 1925 Rowland V. Lee, Fox Film Corporation director, watches with interest R. J. Monahan, well known magazine illustrator, immortalize on canvas a scene from his production, “The Man Without a Country,” which had its p r em i e r e in New York on Lincoln’s Birthday at the Central theatre. The posters were used for lobby display. BANG ! What happened when an airplane was propelled at 100 miles per hour against a concrete wall. A test made by officers of Wilbur Wrigbt field, taken by International News reel cameramen and appearing in the news weekly distributed through Universal. LEFT Mary Pickford holding the 1 argest chocolate bar in the world, presented to the United Artists star by Western Confectioners Association. BELOW A Bashful Director — Paul Bern, Paramount’s director of “The Dressmaker from Paris,” embarrassed when Eugenia Gilbert and Sally Long ask him to “hook them up.” Phyllis Haver going through the agonies of having her picture taken. She plays a 1900 flapper in “Her Husband’s Secret,” a First National attraction, written by May Edgington and directed by Frank Lloyd. A Bowery Party at the Whitman Bennett studios, Yonkers, N. Y., where F. B. O. is making “Lilies of the Streets.” Newspaper and trade paper representatives posed with the cast. Pick ’em out!