Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
0001165
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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March 7, 1925 EXHIBITORS HERALD 47 A1 Hall, assistant director, Phil Rosen, director of the Sawyer-Lubin production, “Heart of a Temptress,” starring Barbara LaMarr, and Bert Ennis, director of publicity for Miss LaMarr. This is an Associated Pictures feature to be distributed through First National. Jack Huff, the clever youngster who plays an important role in Paramount’s “Sackcloth and Scarlet,” assists Alice Terry, star of the Henry King production, in making up. LEFT William Came ron Menzies makes beautiful paintings and designs for sets for Rudolph Valentino’s independent Ritz-Carlton productions. RIGHT — Nina Romona, a new comer to the screen, appearing in “Cheaper to Marry,” a Metro-Goldwyn-Mayer picture. Gigli, one of the Metropolitan tenors, visits Metro-Goldwyn studio and indulges in a little close harmony with director Robert G. Vignola. (Vignola is on the left.) A family reunion. George Stewart joins his sister Anita Stewart, playing the lead in “The Boomerang,” a B. P. Schulberg production. Jacqueline Logan gets “atmosphere” for her role in the Wilson-Wetherald production of “The W'hite Mice” being directed by Edward H. Griffith.