Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
0001171
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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March 7, 1925 EXHIBITORS HERALD 53 THEATRE PUBLISHERS find three new names in the House Organ Exchange this week. Across top of page; Four styles of paper published by Earle Eveland, Twin City Opera House, McConnellsville, O. Center: “St. Valentine’s Day” copy from Holiday Number of “Herald” used by E. A. Moss, E. A. Snyder and Vernon Locey. First page of Sid Lawrence’s paper for the Modjeska, Milwaukee. (See letter.) Bottom: Page from Elarle HeJl Payne’s new paper, using “Theatre” copy. Page from Jos. Rapalus’ paper. Majestic theatre, ELasthampton. Mass., using “Theatre” copy. Crossword puzzle used by Sid Lawrence in exploitation of “So Big.” His letter gives interesting crossword puzzle statistics. ( Reproductions are one-third original size. )