Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
0001173
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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March 7, 1925 EXHIBITORS HERALD 55 LOUIS SHIMON’S poster using "Her READ LOUIS SHIMON’S letter about aid” inserts advertising "Hot Water,” poster copy and display, in this issue. Pathe. (CoHchided from page 52) generous supply. These are from my star photo file, which is alphabetically arranged. Any star can be found in a moment. The program poster shows up very good. My slogan on these posters is “Programs of Excellence and Good Taste.” The new poster on “Our Gang” comedies shows up good also, but the artist left off “Truth Well Told.” Sometimes they forget. Mr. Shimon’s posters are reproduced in this issue. His front cover copy is reprinted in the Service Copy column and the “Thoughts” bulletin, posted in the ushers’ room, follows: Out of the small friends of today grow the big friends of to-morrow. A lot of our patrons like to come to the Milwaukee. Make them continue to come. Decorate your faces with smiles. An usher who complains about his job only advertises his failure. Good ushers have two eyes and one tongue, that they may see twice as much as they say. A good day’s work begins with a good night’s rest. An usher is judged by what he does when on duty. Inaugurate a plan today that will make you more valuable to the theatre. Call no day done until you have made at least one new friend for the Milwaukee theatre. Ushers who can’t be bossed will never boss others. Think of the patron first if you would have the patron satisfied. “SAY IT WTTT-T SMILES” is a good slogan to paste in your hat. The best usher in the U. S. A. was a small man who thought big. You can’t win confidence and respect with profanity and vulgaritly. A few ushers think — all the rest only think they think. Storin a Busy Man With Good Reason HARRY F. STORIN, Leroy theatre, Pawtucket, R. I., writes: Have been busier than an Automat nickel changer lately and haven’t had any real time to give to Chicago. However, want you to know of a little stunt which is “hot off the bat” and which I think went over. Maybe it didn’t mean much, but it is apparently one of those “different” things which I enjoy as well as the customers. The Floyd Collins death report didn’t reach here in time for the late editions of last night’s papers. I heard of it about 6:30 and verified it at the newspaper offices. In my International News I had the first scenes of the rescue workers. It was about the fifth subject. I made up a slide telling of the finding, put it on following the feature at about nine o’clock and faded right into the weekly scenes of the rescue squad without showing the title and followed with all other subjects in the reel. Ran those scenes a bit slower, also. Am enclosing a list of stuff on “Captain Blood.” As I started this letter another pastor sent his thanks and I have written his note on the back. Have a lot more new stuff. Sorry I can’t get time to shoot it along, but I know you’ll be patient with me. (We’ll try.— Ed.) Mr. Storin’s “Captain Blood” record, which he labels “The Dignified Dozen,” follows. Copies of letters from ministers praising the Leroy attest the success of the enterprise numbered 12. “THE DIGNIFIED DOZEN’’ 1. Slide tliree weeks in advance. 2. Trailer two weeks in advance. 3. House organ stories of production and stars. 4. Advance teasers in newspaper. 5. Window cards. 6. 24 sheets. 7. Special lobby display: week previous. 8. Special signs under marquise. 9. Increased newspaper space, readers, etc. Extra money insured' best spot in paper. 10. Special “Students 4:30 Matinee’’ on three days of showing. 11. Special showing on Sunday under auspices American Legion. (Sunday sliows not legalized here). 12. Special clergymen’s matinee opening day. Woodward Joins Publishers KENNETH V. WOODWARD, Penn LOUIS C. SHIMON’S new poster advertising "Our Gang” comedies, Pathe product. State Amusement Co., Inc., Uniontown, Pa., writes: Will you kindly add the name of our “Movie Fan” to the list of those desiring interchange of house organ magazines. Our publication is the house organ of the Penn-State Amusement Co. of this city. Mr. Woodward’s name is added to the list this week and a copy of “The Movie Fan” is requested for reproduction. Copy Service for Exhibitor Use {Concluded from first page) Weber, our premier organist, will be glad to play selections for Leroy patrons. If you address your request to the Link, I’m sure your wish will be fulfilled. (.Above copy by Harry F. Storin, Leroy theatre, Pawtucket, R. I.) MEZZANINE PARTIES TV /r ANY theatregoers are taking advantage of the opportunity which the Eastman mezzanine offers for theatre parties. Seats may be reserved for any performance by calling the box office. The mezzanine provides an opportunity for keeping the party together and insures a seat, if reservation is made, when all the rest of the house is sold. Afternoon mezzanine prices are 50 cents and evening, 75 cents. (Above copy by Arthur P. Kelly, Eastman theatre, Rochester N. Y.) "CLASSMATES” New Orleans — Strand — Overtures of Sousa’s music breaking into bugle call bringing on quartette in cadet uniform. Rugby and other military schools sent detachments to theatre in drill formation. West Point Night for officers stationed in city.