Exhibitors Herald (Dec 1924-Mar 1925)

March 7, 1925 EXHIBITORS HERALD 69 Jans UPON THE RETURN of Herman F. Jans, president of Jans Productions, from his trip through the key cities production will begin upon “Married?” which has been recently bought. . . The selection of players in it will be guided by suggestions from leading exchange men and exhibitors. The same plan will be used in selecting players for “Ermine and Rhinestones,” the fourth release on the schedule. Rayart THE FIRST “Whirlwind Western,” starring Jack I’errin, released through Rayart and produced by Harry Webb, has a great cast, it is said. Molly Malone and Martin Turner head the list. . . The story is by Ben Cohen and is called “The Knockout Kid.” . . The Reed Howes series has been sold to the Rex Film company for Michigan; a series of six Jack Perrin pictures have been sold to the Western Pictures company for Kansas and Western Missouri; and “Battling Brewster” for six New England states has been sold to Independent Films, Inc. United Artists DOUG WILL PILFER the laurels of Valentino and Theodore Kosloff if they don’t watch out. In “Don Q,” it is said one of his late attributes is the style with which he dances a “fandango.” . . . Juliette Belanger is dancing partner for Fairbanks. . . F. B. Patterson and C. U. Whiffen, of the National Cash Register company, with 450 salesmen were entertained at the United Artists studios last week while in Los Angeles for a national convention. First National AFTER FINISHING “Heart of a Temptress” Phil Rosen has left for Bangor, Me., where he will be guest of honor during the presentation of “This Woman,” and “Abraham Lincoln.” . . . “Better than the average,” wrote Louella O. Parsons, of the Neiv York American, concerning “As Man Desires,” featuring Milton Sills and Viola Dana. XXX RUMORS THAT Dorothy Mackaill had been signed by another company were dispelled as false last week when it was announced that Herman Bruenner, assistant production manager for First National, had entered an agreement with her for a term of years. . . She will be starred with Milton Sills in “The Making of O’Malley.” XXX NEW SUBJECTS completed number four. The Eastern production is Richard Barthlemess’ new picture, “Soul Fire,” from Martin Brown’s stage play, “Great Music.” “His Supreme Moment,” “Fashions for Men,” and “Declasse,” comprise the remainder. . . Frank Lloyd expects to get started on the filming of “Wings of Chance” this week. C. B. C. IT IS REPORTED that C. B. C. has succeeded in signing David Torrence to play with William Haines and Dorothy Devore in their new Columbia picture, “Fighting the Flames.” Fast action and sensation is promised in the picture. . . . Joe Brandt announces that the story written by Ethel Watts Mumford, published in the H ear st’s International magazine, will be released under the title, “After Business Hours.” . . . “The Fearless Lover,” last of the present series of Perfection Pictures featuring William Fairbanks and Eva Novak which will be released February 1 has, in the heavy role, Tom Kennedy, former amateur heavyweight champion of the United States. Banner.” Weber and Fields rehearsed this scene many times, as did Carey, when they finally decided to remain standing until the national song was discontinued. . . . Work on “Friendly Enemies” has been completed. It is expected it will be ready for release in three weeks. XXX XXX WORK ON the picture, “Who Cares,” is rapidly progressing. It is headed with William Haines and Dorothy Devore. ... Joe Brandt is now engaged in gathering material for the coming season’s productions. Exchange men have been eagerly awaiting the announcements of coming pictures, it is said. Six Perfection pictures will come first followed by two other series of six pictures each. The second series will be Columbia Pictures while the brand of the last series has not been definitely decided. Arrow FROM A BOX office standpoint it is thought that a wise selection was made in the naming of the new Arrow production, “The Fast Pace.” Speed, it is said, comprises the main thought and characteristic of the American people of the age. With this name and a plot that is vivid cross-section of New York’s hectic night life, the choice of the director was solved by securing Wilfred Noy, whose artistic and forceful direction made “The Lost Chord” an epochal picture. He has selected for the cast Alice Lake, Niles Welch, J. Barney Sherry, Louise Carter, Mary Thurman, Edna Richardson, Maurice Costello, George Leffey and Jack Henry. Producers Distributing Corp. WORK ON “DETOUR” was started this week by E. Richard Schayer, who will prepare the story for screen presentation some time, in the early fall through Producers Distributing Corporation. . . . “Beauty and the Bad Man” will continue at the eastern studios now that the troupe has returned from Hollywood where exteriors were shot. . . . “Stop Flirting,” A1 Christie’s next big feature comedy, went into production at the Christie studios last week with Jack Duffy and Jimmie Adams added to the cast of comedians. XXX WHILE HARRY CAREY was going through a love scene in “Silent Sanderson” Weber and Fields at the other end of the stage were playing a scene in “Friendly Enemies,” inspired by an orchestra playing “The Star Spangled THREE NEW MEMBERS have been added to the cast of “Crossed Words,” J. Frank Glendon, Frank Coffyn and Hardee Kirkland. . . . Edmund Burns, who returned from Germany, where he worked in “Garragan,” has been signed by Cecil B. De Mille on a five-year contract as the first addition to the new stock company being formed. . . . Corinne Griffith has begun work on “The National Anthem.” Her next vehicle has been purchased under the name “Ashes.” Motion Picture Producers knew only one dependable NEGATIVE Raw Stock, until — NEGATIVE RAW STOCK proved its superior quality. They naturally prefer Stock registering more detail and definition, even under poor light conditions, in fact the only stock doing full justice to the cameraman’s GOERZ lens. GOERZ POSITIVE RAW STOCK GOERZ NEGATIVE RAW STOCK GOERZ PANCHROMATIC STOCK Sole Distributors: Fish-Schurman Corp. 45 West 45th St. New York City NOW BOOKING Charted IV. Rogers presents RENAUD HOFFMAN PicturizaAliOfv^ the threshold With Gladys Hulette, Henry D. Walthall, Sam De Grasse Robert Gordon. Charles Sellow, Maioaret Seddoa amt Willis Marlis ® Sldiastd, by'' PR oDucEn 's DFs Tn'roi/TTNir ~co /tpo/i a r/ON'