Exhibitors Herald (Dec 1924-Mar 1925)

March 7, 1925 EXHIBITORS HERALD 71 “What the Picture Did For Me’’ VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright, 1924 This is the original exhibitors’ reports department, established October 14, 1916. Beware of cheap, misleading imitations. ‘^JVhat the Picture Did for Me” is the one genuine source of exhibitor-ivritten box office information. Address: “What the Picture Did for Me,” EXHIBITORS HERALD, 407 South Dearborn Street, Chicago, III. Associated Exhibitors THE YANKEE CONSUL: Douglas MacLean — Rather thin story. Comedy much overdone by Douglas (bordering on the silly) . Not up to “Going Up” or “The Hottentot.” — George J. Ritter, Regent theatre, Bogota, N. J. — General patronage. THE YANKEE CONSUL: Douglas MacLean — A fine comedy feature with enough action to please on a Saturday. The print was a very poor one. Five stops in this one. A few more like this and we won’t need to run any shows. They will stay home with the radio. Seven reels. — C. A. Anglemire, “Y” theatre, Nazareth, Pa. — Better class patronage. THE ISLE OF DOUBT: Wyndham Standing — This is a fair sea picture that will please most of the people, but is not what you would call a wonderful picture, although you will not , disappoint your patrons hy showing this. Six reels. — B. R. Parsons, Grand theatre, Springfield, Minn. — General patronage. F. B. O. THE AIR HAWK: A1 Wilson — A picture with plenty of thrills that pleased our regular Saturday audience. Six reels. — W. H. Silver & Son, Grand theatre, Princeton, Mo. — Small town patronage. VANITY’S PRICE: Anna Q. Nilsson— Very good in spite of bad weather. Very entertaining picture. Pleased well. Six reels. — Walter Suckno. Regent theatre, Albany, N. Y. — General patronage. SILK STOCKING SAL: Evelyn Brent— We can class this as only a fair picture. It is a crook picture where an innocent man is about to be electrocuted but a blown fuse saves him in time to get a confession from the real murderer. Six reels. — W. J. Shoup, De Luxe theatre, Spearville, Kan. — Small town patronage. PLASHING SPURS: Bob Custer— An extra good Western. Went good with my Saturday night audience and drew extra good. Five reels. — Sam Minich. Electric theatre, Chillicothe, Mo. — General patronage. THE NO GUN MAN: Lefty Flynn— Good in every way and pleased. Want to say that there is pep in these and if Western stuff pleases your audience, try them out. Five reels. — C. V. Anderson, Oak theatre, Oakdale, Neb. — General patronage. THE MILLIONAIRE COWBOY: Lefty Flynn — Nothing to this one. The first of this star’s and I am afraid it will be hard to get them in to see another one. Five reels. — J. R. Ullman, Orpheum theatre, Ada, Minn. — General patronage. THE MILLIONAIRE COWBOY: Lefty Flynn — -This is a fair story and all that, but I cannot see where Lefty can act a little bit. All he does that I saw was to pose in knee pants. Some parts are good, but cannot say much for this star. Five reels. — C. V. Anderson, Oak theatre, Oakdale, Neb. — General patronage. FLAPPER WIVES: Special Cast — Very good picture that packs a moral. Seven reels. — Crosby Bros., Lily theatre, Buffalo. N. Y. — Neighborhood patronage. TRIGGER FINGERS: Bob Custer — A fair Western with lots of action. Bob Custer seems like a comer. However, this is first we have had of him. Five reels. — R. C. Geeting, Lyric theatre, Chappell. Neb. — Small town patronage. A GIRL OF THE LIMBERLOST: Gloria Grey — A good picture. Pleased our patrons. Book and advertise. Six reels. — J. B. Williams. Trenton theatre, Trenton, Ky. — Small town patronage. THERE’S MILLIONS IN IT: Special Cast— A pretty good story made into a rather slow but fairly entertaining picture. Six reels. — P. G. Estee. S. T. theatre, Parker, S. D. — Small town patronage. THE SPIRIT OF THE U. S. A.: Johnnie Walker— Played two days to good business. The kids cheered at the flag stuff. This show is full of hokum and won’t appeal to the highbrows. We ran this with the Boy Scouts and made out on the right side of the book. Eight reels. — C. A. Anglemire, “Y” theatre, Nazareth, Pa. — • Better class patronage. THE SPIRIT OF THE U. S. A.: Johnnie Walker— Excellent. Pleased large business on Saturday night. It has plenty of comedy and thrills. Played on per cent with American Legion. Made myself and also Legion a little dough. Wasn’t afraid to stand and watch the audience, as they were all pleased. Don’t be afraid to boost this. I also played 2 reels of “Go Getters,” chapter nine. “Go Getters” are the newest and best that have ever hit ray houses for comedy. — J. M. Sutherland, Sutherland theatre, Newport. Neb. — Neighborhood patronage. THE SPIRIT OF THE U. S. A.: Johnnie Walker— Tied up with the Fortnightly Club, who sold tickets, so made a little on this good picture. Eight reels. — J. R. Ullman, Orpheum theatre, Ada, Minn. — General patronage. JUDGMENT OF THE STORM: Special Cast — A fine picture and story that will hold interest to the end. Pleased 100 per cent. Our patrons said “Fine, give us more like it.” This picture can he bought right and print in A-1 condition. If you haven’t played it, do so. Seven reels. — A. C. Betts, Power’s theatre. Bed Creek. N. Y. — Small town patronage. JUDGMENT OF THE STORM: Special Cast — This is first class entertainment in every respect. Pleased 100 per cent. Bad roads and stormy weather, but had a fair crowd at that. Get it ; it’s good. Six reels. — F. J. O’Hara. Community theatre, Elgin, Neb. — General patronage. AMERICAN MANNERS: Richard Talmadge — This is a real good program picture and pleased here. Six reels. — Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. FOOLS IN THE DARK: Patsy Ruth MillerReal good comedy drama. Wish we could get more like this. Six reels. — J. R. Ullman, Orpheum theatre, Ada, Minn. — General patronage. DAMAGED HEARTS: Special Cast— A real good picture. Good print. Six reels. — L. Deyo, Miers theatre, Schoharie, N. Y. — General patronage. THE MASK OF LOPEZ: Fred Thomson— My second Thomson and how they flocked in to see Silver King. The photography poor and the plot you have seen many times before, but Silver King plus plenty of comedy and action did the trick. Five reels. — M. T. Craig, Majestic theatre, Dresden, Ont., Canada. — Small town patronage. THE MASK OF LOPEZ: Fred Thomson— Another good Western. This star and his famous horse are here to stay. Here’s one exhibitor who wishes them both luck. Brother exhibitors, let’s give them three cheers. — Henry McCoy, Elite theatre, Golconda, Bl. — Small town patronage. THE SILENT STRANGER: Fred Thomson— Here’s the best Western feature that has ever been made. More stunts, life and action than some companies put in a dozen so-called stunt pictures and so-called Westerns. Thomson and Silver King are the world’s greatest Western stars, the horse being a real star by himself. When it comes right down to real good service, all the way around, F. B. O. certaiply has it. Print in perfect condition. Five reels. — L. Deyo, Miers theatre, Schoharie, N. Y. — General patronage. THE SILENT STRANGER: Fred Thomson— ’Thomson a drawing card. Something new and different in each one. Run with serial. Boys, don’t overlook the almost human horse, "Silver King.” Some of our patrons tell us it is worth the price of the show to see him perform. — Henry McCoy. Elite theatre, Golconda, III. — Small town patronage. GALLOPING GALLAGHER: Fred ThomsonGood. Am rather late playing this one. Have played all of his pictures in the first group and this one was just as good as the rest. I find that Fred is the best drawing Western star I have. Five reels. — Jno. Travis, Doric theatre, Erie, KanS. — Small town patronage. GALLOPING GALLAGHER: Fred ThomsonWell liked Western drama. — W. F. Loibl, Chimes theatre, Cedarburg, Wis. — Mixed patronage. NORTH OF NEVADA: Fred Thomson — Good with a capital “G.” Kids nearly raised roof off the show. Adults pleased also. Silver King wonderful.— P. G. Ladd, Star theatre, Clinton, Ont., Canada. — Small town patronage. NORTH OF NEVADA: Fred Thomson — A good program picture with beautiful scenery and lots of action. The print was not in very good condition. Five reels. — C. O. Peterson, Royal theatre, Saxon, Wis. — Small town patronage. LET’S GO : Richard Talmadge — Film excellent. A fine little picture of the action type with not a dragging moment. It’s sure fine for the small town where they want action in large quantities. We had a good light print of this out of Milwaukee. Six reels. — W. T. Davis & Son, Rialto theatre, Sharon, Wis, — General patronage. THE SILENT STRANGER: Fred Thomson— This is a very good Western story. I think it the best he ever made. Five reels. — A. J. Steggall. Cozy theatre, Fayette, Iowa. — General patronage. THE DANGEROUS COWARD: Fred Thomson — A good program picture. Five reels. — Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. THE DANGEROUS COWARD: Fred Thomson — A good Western. However, mostly a prize fight story. Five reels. — H. G. Thorpe, Peoples theatre, Crosby, Minn. — Mining town patronage. THE DANGEROUS COWARD: Fred Thomson — This picture drew a fair crowd and pleased 100 per cent. You can’t go wrong on Thomson’s if your people like Westerns. Print in fine condition. Five reels. — A. C. Betts, Power’s theatre. Red Creek, N. Y. — Small town patronage. HUMAN WRECKAGE: Mrs. Wallace Reid— A wonderful story and a great cast. — Bert Silver, Silver Family theatre, Greenvilla, Mich. — General patronage. BLOW YOUR OWN HORN: Special Cast— NATIONAL SCREEN SERVICE Inc. NEW YORK CHICAGO LOS ANGELES