Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
0001204
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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86 EXHIBITORS H E 1^ A L D March 7, 1925 EACH PICTURE IS SOMEONE’S NEXT BOOKING You fellows who read these reports and gain a lot of good information from them and never send in any yourself, do you think you are doing right by your brother exhibitors? There are times when a report on a picture will save another exhibitor a lot of grief, and other times will make him more money. All you have to do is to give your honest opinion on every picture that you run. Surely that isn’t too much work for any one. Boys, let’s get together and be 100 per cent in writing up every picture that we run. — ALEX STEEL, Princess-Strand theatres, Farmington, 111. — Reprinted from the HERALD dated March 15, 1924. Title Star Producer Report Exhibitor Theatre Clientele . City State Evelyn Brent appears soon in “Forbidden Cargo,” a stirring type of drama for F. B. O. release. far in which Langdon was featured have been good. I consider him one of the best comedians in the business. Two reels. — Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. barnyard OLYMPICS: DARK HORSE: Aessop Fables — Both knockouts. Every theatre should play these Fables. — Clifford L. Niles, Grand theatre. Anamosa, Iowa. — General patronage. A DUTIFUL DUB: Harold Lloyd— These reissue Lloyd’s make good fillers. One reel. — A. G. Witwer, Grand theatre. Rainier, Ore. — Small town patronage. HAL ROACH COMEDIES: Charles ChaseDandy one reel comedies and as far as I know, do not know of a better one reel comedy on the market. One reel. — Adolph Kohn, Pastime theatre. Granville. N. Y. — Small town patronage. IT’S A BEAR: This is another good “Our Gang’’ comedy. Two reels. — W. J. Shoup, De Luxe theatre, Spearville, Kan. — Small town patronage. ON LEAVE OF ABSENCE: Booked a series of four detective stories in two reels each and found them good, interesting short subjects. Drew better than Jack Dempsey in “Fight and Win’’ and cost us one-fourth as much. Two reels. — Adolph Kohn, Pastime theatre. Granville, N. Y. — Small town patronage. OUR GANG COMEDIES: These have all proven to be extra good. Some better than others, but all good. They please big and little folks and will help out a poor feature wonderfully. Wish I could have one every week. Two reels. — Adolph Kohn, Pastime theatre. Granville. N. Y. — Small town patronage. POSITION WANTED: Charlie Chase— Good comedy. One reel. — A. G. Witwer, Grand theatre. Rainier. Ore. — Small town patronage. SMILE, PLEASE : Harry Langdon — A very good comedy. All of this star’s work has been good. — C. E. Holt. Legion theatre. Elmwood, Wis. • — Small town patronage. STOLEN GOODS: Charlie Chase — Good one reel comedy. — A. G. Witwer, Grand theatre. Rainier. Ore.— Small town patronage. 365 DAYS: Snub Pollard — This was once ui)on a time a good comedy, but the prints are rotten on these old comedies, which hurts our business when we get them — which isn’t very often. The Larry Semon comedies we have run are worth more. Prints are new. Two reels.— A. C. Betts. Power’s theatre. Red Creek, N. Y. — Small town patronage. UNIVERSAL FAIR AND WINDY : Bert Roach — An extra good comedy. One reel. — A. G. Witwer, Grand theatre. Rainier, Ore. — Small town patronage. FAST STEPPERS: Billy Sullivan — Entertaining, spicy little stories. Seem to please. — Wallis Bros., Main Street theati-e, Ruseel, Kan. — Small town patronage. FIGHT AND WIN : Jack Dempsey — Not specials. but our people seem to like them. Worth no more than good comedy. Two reels. — Wallis Bros., Main Street theatre, Russell, Kan. — General patronage. HELLO FRISCO: Slim Summervil e — Not much to it. .lust ordinary. One reel. — C. V. Anderson, Oak theatre, Oadale. Neb. — General patronage. HER CITY SPORT: Wanda Wiley — Just a fair comedy, nothing to rave about. Two reels. — Jno. Travis, Doric theatre. Erie, Kans. — Small town patronage. MY LITTLE BROTHER: Slim SummervilleAverage comedy. One reel. — A. G. Witwer, Grand theatre. Rainier, Ore. — Small town patronage. PATCHING THINGS UP: Nothing to the.se Universal one reel comedies. One reel. — Jno. Travis. Doric theatre, Erie, Kans. — Small town patronage. TRAFFIC JAMS: Good comedy. Two reels. — .1. W. Andresen, Rialto theatre. Cozad, Neb. — General patronage. WESTBOUND: Another good one of the “Gump” comedies. Two reels. — A. G. Witwer. Grand theatre. Rainier, Ore. — Small town patronage. MISCELLANEOUS FELIX STRIKES IT RICH: (Winkler) A nice little cartoon reel that will get a few laughs. It’s something different and is good for a change once in a while. One-half reel. — W. T. Davis & Son. Rialto theatre. Sharon. Wis. — General patronage. CLASSIFIED ADVERTISING Five Cents per Word Payable in Advance. Minimum Charge, $1.00. EQUIPMENT FOR SALE FOR SALE: 279 brand new mahogany finish /•ply veneer opera chairs at SO per cent reduction. Chicago Theatre Equipment Co., 538 S. Dearborn Street, Chicago, 111. FOR SALE: 470 newly upholstered seats. Guaranteed. Have also good bargains on machines, generators, electric signs, etc. Address Chicago Theatre Equipment Co., 538 S. Dearborn Street, Chicago, 111. EQUIPMENT WANTED WANTED: 250 opera chairs. Must be in good condition. Give terms of sale. Dixie Theatre, West Jefferson, N. C. LEATHER CAMERA CASES LEATHER Carrying Cases made to order for Motion Picture cameras and magazines. Also folding Camera cases by expert in this line. George Arnold, New Milford, N. J. THEATRE FOR SALE FOR SALE: Theatre in town of 6,000 population, located in East Tennessee. Equipment new and up to date in every respect. Write or wire R. D. Fulks, Rockwood, Tennessee. PIANO ORCHESTRA FOR SALE FOR SALE: Wurlitzer Concert Piano Orchestra style “U” in first class condition. Bargain for cash or time payments if preferred. Write or wire Exhibitors Herald, Box “U.” VIOLIN OR CLARINET PLAYER WANTED: Violin or Clarinet player who can repair and clean clothes. Ben Brinck, West Point, Iowa.