Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
0001218
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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METRO By DANNY Hollywood Sure moving along. That Metro-Goldwyn-Mayer group. Have you noticed how they are hitting? How they have been? Right along. This season? The chief topic of Hollywood. Where they watch picture making. Like nowhere else. And where they know. What’s happening at the little old box-office. Despite that they pussyfoot about the Writers Club. And other places. And discuss Art. With a large and emphatic A. Within a year, Metro has pushed way ahead. Until it occupies a tremendously forceful position. In the business. i Due to what? Pictures, Noth | ing hut. And being offered to \ exhibitors at attractive prices. Some keenly posted sales folk. Say Metro has been “giving away” pictures. Perhaps. That’s a new phase of things. In the picture business. Never heard of anyone giving anything away. In this business before. ! (Still, we’re young and are learning ! something daily.) ^ However, be that as it may. (We’re | not interested ki sales figures.) This j A Steady Stream of With Money'Getting MctroG The Talk of t