Exhibitors Herald (Dec 1924-Mar 1925)

Page scan 0001226 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
0001226
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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14 EXHIBITORS HERALD March 14, 1925 NEW TOYS Starring Richard Barthelmess, supported by Mary Hay. A John S. Robertson production, presented by Inspiration Pictures, Inc. From the play by Milton Herbert Bropper and Oscar Hammerstein, 2nd. As produced on the stage by Sam H. Harris. Scenario by Josephine Lovett. Here is Barthelmess in a new type of picture that New York critics called “a perfect comedy,” “most amusing,” “healthy and wholesome,” and “a bully picture.” Y ou’ll be surprised and delighted to see Barthelmess in a light role. SECRET Presented by Frank Lloyd Productions, Inc. With Antonio Moreno, Patsy Ruth Miller, and David Torrence. Adapted from May Edginton’s Saturday Evening Post story, “Judgment.” Directed by Frank Lloyd. Here is a title that will stop and interest them ; a story rich in those proven qualities of audience appeal; a big-time cast, and a producer whose past performances have shown him to be one of the greatest money-making directors of all time.