Exhibitors Herald (Dec 1924-Mar 1925)

18 EXHIBITORS HERALD March 14, 1925 In Thi s Issue OF SPECIAL INTEREST Smaller Firms Worried About Coming Season, a survey of conditions at the studios, by Martin J. Quigley 17 Sells “the Street of Good Cheer” 41 Creating Local Interest in Pictures, second of Richard A. Rowland’s series, “What an Exhibitor Should Know About Production” 22 What Is It All About? another business article by John Hamrick 24 NEWS OF THE WEEK Three Big Independents Quit Film Board ; Charge Injustice 19 “Forbids” Society from Distributing “Taxable” Music 19 “Epidemic” of Closed Theatres Hits Parts of Illinois and Missouri 19 P.D.C. to Take Over Forum Theatre, Says Report 19 New Postal Law Increases Operating Cost of Theatre 21 Aschers Now in Complete Control of Chicago Chain 21 Forecast Lively Scrap Over Badger Booking Combination 23 Think Carl Laemmle May Keep Two Units East for Production 23 Schenck and Grauman Plan Theatre Grcuit; Hart to Produce 23 Film Board Bars Nontheatrical Dates as Protection to First and Second Runs 23 Theatre Men Guard Against Legislation in Many States 25 “The Faults of Professional Criticism,” by Cecil B. DeMille 26 Treat Us Like Business Men, Not Thieves, Say Exhibitors 27 “Lise Radio,” Exhibitor Urges Producers and Distributors 29 PICTURES OF THE WEEK Pictorial Section 31 gristles build hotel. , . . Princess theatre damaged by fire. . . . Jackie Coogan dec^ated. . . . Lou Tellegen married. . . . Hays on Coast. . . . Edwards new studio manager for Warners. WRITTEN BY EXHIBITORS What the Picture Did for Me 59 Letters From Readers 56 What Showmen Are Doing 41 The Contributor’s Column ^61 Stories Exhibitors Want Filmed 24 Copy Service for Exhibitors 41 SERVICE DEPARTMENTS The Theatre 4I Service Talks on Pictures 46 ^lome of the Tenements. . . . Wife of the (^ntaur. . . . Honeymoon Hardships. * • • Boiled. . . . School For Wives. • • Many Kisses. . . .New Lives for Ulci. New Pictures 47 Percy. ... Too Much Youth. . ’ The Ke-Creation of Brian Kent. . . . The Man Without a Country. . . . The Monster . . . The Right Man. . . . Playing With oouls. . . . Taming the West. Theatre Construction and Equipment... 74 The Film Mart 5I Short Subjects 45 Index to Product Announcements 54 FEATURES Hollywood, by Harry Hammond Beall.. 40 New York, by John S. Spargo 36 Re-Takes, by J. R. M 18 Purely Personal 49 Middle West Events 72 “Herald” Sold It FREDERICK C. HINDS, Cresco theatre, Cresco, Iowa, writes; “Want to tell you that the Herald surely sold ‘North of 36’ for me. We did the biggest mid-Winter business on it since ‘The Kid’ — and that teas a long time ago.” How Mr. Hinds put the Herald to ivork for him in selling “North of 36” to his patrons was told in detail on page 51 of the March 7 issue. The dash of that dog team with serum to Nome, Alaska, wasn’t in it with the dash of the news cameramen to get their pictures on the screen first. Everybody was after a “scoop.” * >(: * But it didn’t take Sol Lesser long to sign up “Balto” the hero of the dash and his owner Gunnar Kasson, for a feature length drama. Both are now “mushing” toward Hollywood and the cranking cameras. * * * Tuff Luck The first and only time Chicago had an earthquake — last Saturday night — we had to share it with New York. Can’t we have anything exclusive? >K * * Thoughtful Railroad Just to get Philadelphians used to ticket speculators before they arrive in New York, the Pennsylvania railroad has a few on each of its trains between those cities. * * * Apropos It is quite fitting that Trixie Friganza, who has her share of fat, should make her film debut in “Proud Flesh.” * * * Her First Interview “And speaking of Speakers of the House,” said Miss Paulina Longworth, in an exclusive interview with a Herald reporter, “that refers to the House of Representatives and not around here.” * * * Hurrah! At last the men are to get their rights in New York. The state assembly has passed a bill permitting them to conceal their real age when voting. ♦ * * Sure Sign Spring is not far off. How do we know? The man at the gas station has raised the price of gasoline six cents in four weeks. !): * * ’ Ouch! I see the dietitians are going to make a motion picture of their own. They’ll probably call it “The Girth of a Nation.” * * * Phew! Because she said “I’m not in favor of any fanatical notions on censorship,” the N. Y. Senate is going to quiz Mrs. Elizabeth Colbert, Governor Smith’s nominee to the state censor board. She’ll probably be shot at sunrise, if she gets up that early, for making that remark. * ♦ All About Beer William Fox ought to be impounded for curelty for showing that Fox Variety reel “From Mars to Munich” in a dry country. * * Just What They Want They are pardoning a lot of criminals in Illinois to “give them another chance.” And most of ’em are taking it. * * * Gosh ! there’s the five-thirty whistle. Good night ! J. R. M.