Exhibitors Herald (Dec 1924-Mar 1925)

Page scan 0001246 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
0001246
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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34 EXHIBITORS HERALD March 14, 1925 It’s not the original cost but the upkeep that makes the pretty crinoline ushers so expensive at the Lyric theatre. New York, where “The Iron Horse” is running. There is only one of the original eight left and its a job picking girls exactly the same size to fill their places, because the uniforms have to last out the season no matter how many changes are made in wearers. Jack Warner, in charge of Warner Brothers productions on the Coast, who is in New York for a conference on next season’s program. He will produce “The Inevitable Millionaires” with Willard Louis featured and “The \ .' if e Who Wasn’t Wanted,” starling Irene Rich. BELOW Mae Busch, who plays the leading feminine role on “The L'nholy Three,” a new MetroGoldwyn-Mayer production, and her director. Tod Browning, discussing a scene about to be “shot.” Sigrid Holmquist, in the role of “Betty Lynch” in Vitagraph’s production, “School for Wives,” made by Victor Hugo Halperin from “The House of Lynch.” Richard Barthelmess, star of “New Toys,” a First National production, with Mrs. Grace Putnam, creator of the “byelo” doll. Postmaster Austin Jackson of Reno, Nevada, and Irvin Willat, producer of “The Air Mail” for Paramount, snapped on location during the making of the picture. The cameraman interrupted an interesting conversation on the growth of the air mail service.