Exhibitors Herald (Dec 1924-Mar 1925)

42 EXHIBITORS HERALD March 14, 1925 THOMAS S. DALEY’S co-operative unit displays for “Abraham Lincoln,” First National, during its run at the Hippodrome, Gloversville, N. Y. Read Mr. Daley’s letter in this issue. fort was put upon our outdoor poster advertising. In fact, we used three hundred sheets of flat paper in billing Gloversville and surrounding towns, this in addition to our regular twenty-five window cards and various snipings. Mr. Daley’s “Abraham Lincoln” campaign is reproduced in illustration of his letter. The ticket throw-aways being omitted necessarily. Undoubtedly Mr. Daley will supply the design to interested exhibitors direct. Bair Leaves, But Stays With Us E. E. BAIR, Falls theatre, Cuyahoga Falls, O., writes: Just a note to advise you that I am no longer connected with the State theatre, Uhrichsville, O., having resigned my position there to accept the management of the new Falls theatre in this city. On March 1st, “The Falls Theatre News” will make its appearance and will be very similar to the “State Theatre News” which I published. Will forward you a copy soon. I _ will thank you if you will print a notice in “The Theatre” to the effect that I have changed locations, also the address in House Organ Exchange in order that I may receive the benefits of this exchange. Will you also enter my subscription for the Herald at the new address at once. All these things have been done, and here’s the best o’ luck in the new connection. Hamburger Sends Theatre Paper F. M. HAMBURGER, Circle theatre Co., Portland, Ore., writes: Under separate cover I am mailing you the requested copy of our house organ, also newspaper ads and lobby photos. If any of them are suitable for reproduction you may use them as you see fit and I trust they can be of some little benefit to fellow exhibitors. The lobby displays are originated and executed in our house by our own employees. We aim to make them as diversified as possible. We frequently use mechanical effects and also use quantities of natural and artificial flowers. Last week on “Wine of Youth” we used one of those ever flowing bottles, the same used by the Coco Cola people in their advertising. It proved a big attraction and, while it is not any more new, it still proved as mystifying as ever. The best advertising feature we ever put on was this. We secured 15 little House Organ Exchange BAIR* E. E.y Falls theatre, Cuyahoga Falls, O. BENDER, A. R., Olympia theatre, Cleveland, Okla. BENTLEY, FLOYD E., Kelso Amusement Co., Kelso, Wash. BROWNING, HARRY, Olympia theatre. New Haven, Conn. BURNS, FRANIC H., Orlando Enterprises, Orlando, Fla. CR.AIG, M. T., Majestic theatre, Dresden, Ont., Can. DALEY, THOMAS S., Schine Amusement Co., Gloversville, N. Y. EVELAND, EARLE, Twin City Opera House, McConnelsville, O. FAWKS, E. L., Photo Phone theatre, Graford, Tex. HAMBURGER, F. M., Circle theatre, Portland, Ore. KOBLEN, M., Scout theatre, Oakdale, La. LITTLE, T. L., Majestic theatre, Camden, S. C. MacLEOD, M., Wolverine theatre, Saginaw, Mich. MASSEY, EARL D., Texas theatre, Killeen, Tex. MEREDITH, E. E., Virginia theatre, Box 1190, Fairmont, W. Va. MOCK, CARL F., 56th Street theatre, Philadelphia, Pa. MOSS, EDG.AR A., Marion Theatre News, Glass Block, Marion, Ind. OSTENBERG, J. H., Orpheum theatre, Scottsbluff. Neb. PAYNE, EARLE HALL, Kentucky theatre, Lexington, Ky. POPE, CLEM, T & D theatre, Oakland, Cal. RANDALL, E. H., Liberty theatre, Condon, Ore. SCHW’IE, F. F., Duluth theatre, Duluth, Minn. SNYDER, E. A., Rialto-Virginia' theatres. Champaign, 111. STIEFEL, S., Roxboro theatre, Philadelphia, STILES, J. H., The Dalles Amusement Co., The Dalles, Ore. WESKIL, F. C., Rose theatre, Colfax, Wash. WHITBECK, FRANK, West Coast Theatres, Inc., 134 Leavenworth St., San Francisco, Cal. WILSON, T. S., Seelye theatre, Abilene, Kan. WINTERS, EDWIN B., Heilig theatre, Sea 1 1 1 e a sli WOODWARD, KENNETH V., Penn-Stalo Amusement Co., Uniontown, Pa. Entry of name in above list signihes willingness to exchange theatre publications with other theatre publishers. (Name) (Theatre) (City) (State) turtles not larger than a half dollar. On the backs of these turtles we painted a letter. The fifteen letters spelled the words “G-R-E-A-T A-T-T-R-A-CT-I-O-N.” We offered a free admission to everyone guessing the answer. You can imagine, with the turtles creeping everywhere, what a difficult thing it was to figure out the wording. Quite a few solved the correct answer. It proved to be a great attraction all right and held a crowd all day long. This being a second run house and catering more to the middle classes a ballyhoo of this kind is not out of place. Mr. Hamburger’s theatre paper is reproduced in part on another page and several of his lobby displays are shown on still another. And there is room for more from the same source. Creamer Drive Planted Hundred Miles Away JOHN CREAMER, Strand-Empire theatres, Chillicothe, Mo., writes: Here come the details of a tie-up I made just 100 miles from the Strand and it made us the finest kind of business. When we were to play Metro Goldwyn’s feature, “Bread,” I approached