Exhibitors Herald (Dec 1924-Mar 1925)

March 14, 1925 EXHIBITORS HERALD 59 “What the Picture Did For Me” VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright, 1924 This is the original exhibitors’ reports department, established October 14, 1916. Beware of cheap, misleading imitations. ‘‘JThat the Picture Did for Me” is the one genuine source of exhibitor-written box office information. Address: “What the Picture Did for Me,” EXHIBITORS HERALD, 407 South Dearborn Street, Ghicagq, III. Associated Exhibitors RACING LUCK: Monty Banks — A Rood clean picture with a lot of comedy. Played Friday and Saturday to regular business, but judging from the way they laughed they evidently enjoyed Monty’s race. Six reels. — A. D. Brawner, Jewel theatre, Hooker, Okla. — Small town patronage. RACING LUCK: Monty Banks — A new star for us, but he certainly delivered the goods. As a racing picture, it has almost any of them backed off the boards. For a wonder, the paper on this is worth something and will pull the crowd, even if it is an unknown star. — Dinsmore & Son. Majestic theatre, Winer, Ark. — Small town patronage. RACING LUCK: Monty Banks — Here’s a pictui'e that ought to please everybody. Good acting and plenty of action. That’s what my fans want. Seven reels. — G. K., Halfway theatre. Halfway, Mich. — General patronage. THE YANKEE CONSUL: Douglas MacLean— Not one half as good as “Going Up” and less than one quarter as good as "The Hottentot.” Five or six laughing spots in a seven reel comedy drama are not enough here. Many comedy dramas on the market at half what I paid would please much better. Seven reels. — H. J. Eagan, American theatre, Wautoma, Wis. — Small town patronage. GOING UP: Douglas MacLean — Very good comedy. S’more like it. Six reels. — C. H. Smith, Electric theatre. Morning Sun, la. — Small town patronage. GOING UP: Douglas MacLean — This picture would have been excellent if we had had a decent print on it. The one we received was badly cut up and dark. Title plates short and scenes jumpy. The theatre patron is the person who pays for this industry. They are entitled to better merchandise for their money. Six reels. — Bascom and Nielsen, Scenic theatre, Tyler, Minn. — Small town patronage. RECKLESS CHANCES: Special cast — One real breezy Western thriller. Ran with “Face to Face,” a five reel mystery picture. It proved a real success. “Face to Face” was substituted for a Lloyd picture, “I Do.” Five reels. — Henry C. McCoy, Elite theatre, Golconda, 111. — Small town patronage. HARBOR LIGHTS: Harry Morey — Film condition good. This is just a fair sea picture but doesn’t please all of the people for some reason or other. Had several people tell me that they have seen Harry in much better pictures. Five reels. — B. R. Parsons, Grand theatre, Springfield, Minn. — General patronage. THE DESTROYING ANGEL: Leah BairdPretty good. Most of them liked it very well. Six reels. — Dinsmore & Son, Majestic theatre, Weiner, Ark. — Small towVi patronage. THE BUTTERFLY GIRL: Marjorie DawJust a picture that drew no comments. — Dinsmore & Son, Majestic theatre, Weiner, Ark. — Small town patronage. THE EXTRA GIRL: Mabel Normand— Not nearly as good as “Mickey” but is good enough to please our Saturday night crowd. We heard several men say it was certainly a good show. — Dinsmore & Son, Majestic theatre, Weiner, Ark. — Small town patronage. FATHER TOM: Tom Wise— One that will please the majority whether they are Catholic or not. Tom does his part wonderfully and captures one’s sympathy at once. He is the whole picture. We run each program two nights and on the second night with this we sent an invitation to the Catholic school and to the high school to attend as our guests. They came — and we had an appreciative audience. We had an Aesop Fable and the second of “The Go-getters” series, so it made a good show. We considered it would help start “The Go-Getters” off to better business, too, by getting an extra crowd out early in the series. Five reels. — Dinsmore & Son. Majestic theatre, Weiner, Ark. — Small town patronage. F. B. O. BROKEN LAWS: Mrs. Wallace Reid— Exhibitors all over the land will feel grateful to Mrs. Reid for giving them a production like this to show their patrons. It holds interest from beginning to the final fade-out. Step on the gas when you show this and make a special appeal to the married people, especially those that have children. Outside of “Lincoln,’" had more favorable comments on this than any feature shown in months. Seven reels.^ — J. Eagan, American theatre, Wautoma, Wis. — Small town patronage. BROKEN LAWS: Mrs. Wallace Reid— “Broken Laws” makes good entertainment, along with a wonderful sermon that does not seem to detract from the picture. Mrs. Reid does her part very nicely and comments all good. Good business in face of home talent show. Seven reels. — Sam Blair, Majestic theatre, Belleville, Kan. — General patronage. BROKEN LAWS: Mrs. Wallace Reid— Very good picture. Everyone liked this one and for the cold weather business held up good. Seven reels. — L. Salzberg, Electric theatre. Independence, Mo. — General patronage. BROKEN LAWS: Mrs. Wallace Reid— A very well done society drama aimed as a lesson for mothers who “kill their boys with kindness.” For some reason this did not diaw, although everybody connected with the house pronounced it a good attraction. Business bad three days. — John W. Hawkins, Capitol theatre. New Bedford, Mass. — General patronage. VANITY’S PRICE: Anna Q. Nilsson— Satisfied small crowd. — J. S. Walker, Alamo theatre. Moody, Tex. — Small town patronage. VANITY’S PRICE: Anna Q. Nilsson— A good picture that was enjoyed by the majority. — H. G. Stettmund, Jr., Odeon theatre. Chandler, Okla.— Small town patronage. FLASHING SPURS: Bob Custer— Pleased a Saturday night audience as good as any of them. Five reels. — Sam Minich, Electric theatre, Chillicothe. Mo. — General patronage. CHEAP KISSES: Cullen Landis — A very good jazz picture which failed to draw for me. Miss Rich a beautiful and capable star. Seven reels. — A. R. Bender, Olympic theatre, Cleveland, Okla.Small town patronage. SILK STOCKING SAL: Evelyn Brent— Much better than “The Dangerous Flirt.” In fact, I would say that this one is a splendid little picture. Crook mystery story of the underworld, good plot, and had many favorable comments. In fact some came back to see it a second time. Six reels. — H. D. McChesney, Princess theatre, Crandon, Wis. — Small town patronage. THE SPIRIT OF THE U. S. A.: Johnnie Walker — The producers are to be congratulated on this very good offering. We class it an A-1 picture and are glad to recommend it. One of the really good ones. Bought right. Eight reels. — Oscar Reinert, Elite theatre, Humboldt, Kan. — Small town patronage. THUNDERING HOOFS: Fred Thomson— As good a Western picture as anyone could wish for. Pleased everybody in the theatre. Has good story, plenty of thrills and a wonderful piece of horse flesh in Silver King. Start your Fred Thomson’s with this picture or “North of Nevada” and they should be easy to put over. Five reels.— Bascom and Nielsen, Scenic theatre, Tyler, Minn. — Small town patronage. PHANTOM JUSTICE: Special cast — A picture that our folks pronounced a mighty good one and one that they recommended others to see. The mystery is well sustained and the dream ending is not a disappointment, but a decided relief. — Dinsmore & Son, Majestic theatre, Weiner, Ark. — Small town patronage. THE WHITE SIN: Madge Bellamy— This is a good picture that hits close to the life of many NATIONAL SCREEN SERVICE Inc. NEW YORK CHICAGO LOS ANGELES NOW BOOKING AGNES AYRES 4!iiR" market* 5^ VALU E ' ANDERS RANDOLF TAYIOR HOLMES HEDOA HOPPER 6 EDWARO EARLl from the celebrated stage svctess fi PAUL POWELL PRODumON /(el€3s&f by PRpDUC_EnS -i_D_I_l TR/nUT/NC CORPORATl ON_iz.