Exhibitors Herald (Dec 1924-Mar 1925)

ou EXHIBITORS HERALD March 14, 1925 people, especially young girls. It will please most people who see it. Six reels. — B. R. Parsons, Grand theatre, Springfield, Minn. — General patronage. THE WHITE SIN: Madge Bellamy— A good story, a good star, well supported, so it had to he good. However, business was light. — C. H. Cleeton, Gem theatre, Higbee, Mo. — Small town patronage. THE LULLABY: Special cast — Very fine picture, but picture was condensed, as I saw this in Ft. Madison and it failed to have all the story. — Ben Brinck, Opera House, West Point, la. — General patronage. THE DARING YEARS: Special cast— Lay off. Harry Van Noy, Riviera theatre, Anderson, Ind. — General patronage. THE MILLIONAIRE COWBOY: Lefty Flynn — Nothing to it. I see where I’m badly stung on this series. Three more of them to play and the first one killed the sei*ies. Five reels. — S. G. Ihde, Photoplay theatre, Ashland. Kan. — Small town patronage. JUDGMENT OF THE STORM: Special cast — This is a very good picture. Pleased all the grownups. We brought this back and drew a fair crowd. — Geo. F. Schulze, Lyric theatre, Ashland. Ky. — Neighborhood patronage. JUDGMENT OF THE STORM: Special cast — Played this Christmas Day and, as it is a Christmas picture, this added value to an already splendid production. It’s good. — Dinsmore & Son, Majestic theatre, Weiner, Ark. — Small town patronage. THE FIGHTING SAP: Fred Thomson— Good as usual. — Dinsmore & Son. Majestic theatre, Weiner, Ark. — Small town patronage. THE NO-GUM MAN: Lefty Flynn — ^This is a fine comedy and has some action. The Negro puts the picture over with his funny acts. And all around we say this is a good program. Six reels. — S. G. Fiy, Palace theatre, Omaha, Tex. — General patronage. HIS FORGOTTEN WIFE: Madge Bellamy— Goo<l picture, good looking stars, good direction, good everything. It is an A-1 production that got nothing but praise. Both these stars are popular here. — Dihsmore & Son, Majestic theatre, Weiner, Ark. — Small town patronage. A GIRL OF THE LIMBERLOST: Gloria Grey One of the money getters. It seems to satisfy too. — Guy S. Abbott, Hamline theatre, Estelline, S. D. — Small town patronage. IN FAST COMPANY: Richard Talmadge— The name suits the picture and the picture suited most of our audience and that suited us. Richard is such a clean cut, handsome young chap that it is a pleasure just to watch him — and if you don’t watch him you are sure to miss something, for in most of his pictures the stunts follow each other so fast that they “lap over.” Six reels. — Dinsmore & Son, Majestic theatre, Weiner. Ark. — Small town patronage. IN FAST COMPANY: Richard Talmadge— A dandy action picture that pleased our patrons. Six reels. — Botsford Brothers, Royal theatre, Ainsworth, Neb. — Small town patronage. NATIONAL SCREEN SERVICE Inc. NEW YORK CHICAGO LOS ANGELES IN FAST COMPANY: Richard Talamdge— Richard Talmadge is very good and will make a very good star some day. — E. F. Keith, Strand theatre, Granbury, Tex. — Small town patronage. THE SILENT STRANGER: Fred Thomson— What we got of this was good, but we did not get all of it. as the print sent us was cut very bad, but believe if you can get a good print it will please the Western fans. Five very short reels. — W. J. Shoup, DeLuxe theatre, Spearville, Kan. — Small town patronage. LIGHTS OUT: Special cast — This was an allaround good picture of the crook type with plenty of comedy touches. The only fault we could find was it was too long and dragged a trifle at times and in spots. Seven reels. — W. T. Davis & Son, Rialto theatre, Sharon, Wis. — General patronage. YANKEE MADNESS: George Larkin — If your crowd likes rough and tumble stuff, feed them this. Played it on Family Night and it pleased. Good business but no fault of the picture. The price got them, which was 25 cents for man and his lady. — E. F. Keith, Strand theatre, Granbury, Tex. — Small town patronage. YANKEE MADNESS: George Larkin — This picture surprised me as well as my audience as it did not look good. It was a real 100 per cent program picture with plenty of pep, thrills and romance. Larkin was well supported by Billie Dove and a good cast. — Henry C. McCoy, Elite theatre, Golconda, 111. — Small town patronage. THE MIRACLE BABY: Harry Carey — Through a mistake we advertised the wrong picture and we had a small house. This picture is okay and those who saw it commented on it vei-y favorably. It did not pay at the box office, but it was our error in getting it advertised. Five reels. — C. V. Anderson, Oak theatre, Oakdale, Neb. — General patronage. GALLOPING GALLAGHER: Fred ThomsonPleased better than any other Thomson we have run. Silver King is fine in this one. — Dinsmore & Son, Majestic theatre, Weiner, Ark. — Small town patronage. GALLOPING GALLAGHER: Fred Thomson— This is a good Western program picture. Silver King is sure a wonderful horse. You can’t help but like this horse. Print No. 1. Five reels. — P. G. Held, Sterling theatre, Fairmont, Neb. — General patronage. THE MASK OF LOPEZ: Fred Thomson— This is a coming star and picture drew well, and pleased nearly all. Five reels. — C. H. Cleeton, Gem theatre, Higbee, Mo. — Small town patronage. THE MASK OF LOPEZ: Fred Thomson— A good Western that pleased. Small towns should use this star. Remember, though, that after you spend a lot of good money making him popular that it is going to cost you almost twice as much to get his second series. Six reels. — A. J. Botsford, Royal theatre, Ainsworth, Neb. — Small town patronage. AMERICAN MANNERS: Richard Talmadge —This star is some athlete and he sure has a full evening in this, as he floors about 75 men during the melee. Why not give him some sensible material ?— Guy S. Abbott, Hamline theatre, Estelline, S. D. — Small town patronage. THE FAIR CHEAT: Dorothy Mackaill — Little better than average program picture. Played with “Fighting Blood’’ series.— Geo. F, Schulze, Lyric theatre, Ashland, Ky. — Neighborhood patronage. ON TIME: Richard Talmadge — This is only a fair program picture. Print No. 1. Six reels. — P. G. Held. Sterling theatre, Fairmont, Neb. — Neighborhood patronage. ON TIME: Richard Talmadge — Lots of action but very little story. Played this on Family Night and had no kicks. Six reels. — E. F. Keith, Strand theatre, Granbury, Tex. — Small town patronage. ITCHING PALMS: Special cast — This feature is not strong enough to be run on its own strength. Suitable with a double bill. Six reels. — George Khattar, Khattar’s theatre. Sydney. N. S.. Canada. — Neighborhood patronage. THE SNOWSHOE TRAIL: Jane Novak— For a clean picture, this is there. It is lacking in pep and action. This is okay for any house and it is a picture of the Northwest snow country. Six reels. — S. G, Fry, Palace theatre, Omaha, Tex. — General patronage. THE MAILMAN: Ralph Lewis — A good program picture, but not a special by any means. Played this to the smallest house in many months. Paid too much ; lost heavy on it. Advertised this strongly and got foiled at the box office. Advertising accessories good. Take a tip and don’t pay too much for it. Seven reels. — George Khattar, Khattar’s theatre, Sydney, N. S., Canada. — Neighborhood patronage. / STEPPING LIVELY: Richard Talmadge— Fair. Not nearly as good as “American Manners,” as the story was draggy in the first four reels and the cyclone was saved for the last two. Much of the Talmadge patronage is made up of illiterates who depend on the action and not the story for their interest. Hope Dick does better in the next one. Six reels. — C. C. Johnson, Amuse-U theatre, Melville, La. — Mixed patronage. THE DANGEROUS COWARD: Fred Thomson — We are running all the Thomsons and call them the cleanest and snappiest Westerns we show. — Guy S. Abbott, Hamline theatre, Estelline, S. D. — Small town patronage. FOOLS IN THE DARK: Special cast— Rather overdrawn and not all that it is advertised to be. Will depend on your audience. — Guy S. Abbott, Hamline theatre, Estelline. S. D. — Small town patronage. First National IF I MARRY AGAIN : Doris Kenyon — This is believed to have been a premiere (in this part of the country). The photoplay is good in every respect. Eight reels. — R. Linn. Vii'ginia theatre. Fairmont, W. Va. — General patronage. THE SILENT WATCHER: Glenn Hunter— Another First National triumph. It’s a very good picture but the business was terrible. Eight reels. — G. P. Miller, Regent theatre. St. Marys, O. — General patronage. HER NIGHT OF ROMANCE: Constance Talmadge— Good picture for the better class. Did not draw big, but did not lose anything, as it was rated right. — L. Jones, Arcadia theatre, Vandergrift. Pa. — General patronage. CLASSMATES: Richard Barthelmess — This photoplay gave excellent satisfaction in every respect. Seven reels.^ R. Linn, Virginia theati'e, Faiimont, W. Va. — General patronage. TARNISH: May McAvoy — Didn’t do much on this one. although everyone who saw it was pleased. Think they should give May better stuff. — R. L. Nowell, Idle Hour theatre, Monroe, Ga. — General patronage. FRIVOLOUS SAL: Special cast — Picture good. Thrills, with lots of action. — F. Davidson, Royal theatre, Cherryvale, Kans. — General patronage. SO BIG: Colleen Moore — Very good picture. I think it was appreciated by all people of average intelligence, but the trouble is that it did not draw the others. I do not think the settings, etc., were so expensive as to call for such a big exhibition value. Possibly it will be revised downward. It will have to be to give me anything at all for my work. — L. M. Jones, Arcadia theatre. Vandergrift, Pa. — General patronage. THE ENCHANTED COTTAGE: Richard Barthelmess— Didn’t see this picture myself but employes reported it to be very good. Good print. Paper not so good but the name brings ’em in. Eight reels. — G. K., Halfway theatre. Halfway, Mich. — General patronage. THE ENCHANTED COTTAGE: Richard Barthelmess— Was looking for something good in this, as Barthelmess is one of our favorites, but we were all disappointed. Not one favorable comment. People walked out on it. Absolutely no entertainment in it. We can see enough of misery, cripples, etc., without paying for it. The powers that be added to the rating of “Classmates” because it drerw and made some money for exhibitors. On the same principle they should make box office value of this one zero. — L. M. Jones, Arcadia theatre, Vandergrift, Pa. — General patronage. ABRAHAM LINCOLN: George Billings — We are sorry that we did not advance prices on this one. Only fur coat trade came to see this fine special and they are the ones that can pay. My NOW BOOKING Cfiorence lector The GIRL oP GOLD ‘With Malcolm MacGregor, Claire DuBrey, Alan Roacoe, Bessie Ey&n w Charles French DirecUd by . . .John Ince Sitlta$td. bn ~ PRODUCERS ~ DISTRIBUTING ~ CORPORATION ~