Exhibitors Herald (Dec 1924-Mar 1925)

March 14, 1925 EXHIBITORS HERALD 61 advice is to boost your prices, as the picture is there. We did a fair business but lost money. Paid too much for it. — J. S. Rapalus, Majestic theatre, Easthampton, Mass. — General patronage. ABRAHAM LINCOLN: George Billings—Of all the pictures that have to do with the building of this nation, this epic is steps ahead of them all. ' The narrative of Lincoln’s life is told in a manner that gets right under your skin, and it made ’em come out to the show just like there isn’t any hard times. Nine reels. — ^W. H. Brenner, Cozy theatre, Winchester, Ind. — Mixed patronage. A MADONNA OF THE STREETS: Nazimova — Here’s a picture. Boys, that has not got the write-up that it deserves. I concede this one of the finest dramas I have ever had the pleasure of manning. The little bad that is in it is so overshadowed by the real good stuff that they will never think of it. Ejght reels. — O. R. Haus, Scenic theatre, Hastings, Minn. — General patronage. A MADONNA OF THE STREETS: Nazimova — -This sure is a good picture. Everyone liked it. Business fair. — Harry Van Noy, Riviera and Starland theatres, Anderson, Ind. — General patronage. A MADONNA OF THE STREETS: Nazimova — A very good picture which seemed to please. Business fell off on second day. Eight reels.— A. R. Bender, Olympic theatre, Cleveland, Okla. — Small town patronage. A MADONNA OF THE STREETS: Nazimova — The two comedy characters helped to put this across. A laugh, judiciously placed, often saves the show. A flash or two of comedy in some of the heavy or dreary stretches is a positive relief to most theatregoers, and is appreciated accordingly. Eight reels. — Henry W. Gauding, Lincoln theatre, Pittsburg, Pa. — Neighborhood patronage. LOVERS WILDERNESS: Corinne Grimth— A wonderful picture in which Miss Griffith is at her best. Business not so good on account of American Legion home talent play. The ones that saw it praised it. Seven reels. — G. P. Miller, Regent theatre, St. Marys, O. — General patronage. LOVE’S WILDERNESS: Corinne Griffith— Wish they had more of Corinne’s pictures. My patrons like anything she plays in and, of course, had lot of good comments. She does some fine acting. Tone okey. Film rental high for us little fellows. Admission 15 and 25. — R. L. Nowell, Idle Hour theatre, Monroe, Ga.— General patronage. FOR SALE: Claire Windsor — This will please most any audience.— W. O. Doyle, Capitol theatre, Huntsville, Mo. — Neighborhood patronage. WHEN A MAN’S A MAN: John Bowers — Here’s a real picture. One I played on my week days and packed ’em in. A Harold Bell Wright story which is great, and good acting. Good print. Paper is very attractive. Seven reels. — G. .K., Halfway theatre. Halfway, Mich. — General patronage. WHEN A MAN’S A MAN : John Bowers — Followed the book very well and broke a house record for me at 10 and 35c. Seven reels. — S. G. Ihde, Photoplay theatre, Ashland, Kan.— Small town patronage. WHEN A MAN’S A MAN : John Bowers — Good. A wonderful picture. A high class Western production and one that will satisfy all classes. Get behind this one, advertise it, and you will draw a full house of satisfied patrons. Seven reels. — Guy Longest, English theatre, English, Ind. — General patronage. WHEN A MAN’S A MAN : John Bowers — With one exception, we broke the house record. Pleased very near 100 per cent. Advertise it as a big picture ; should be advertised and watch results. Seven reels. — C. W. Bartlett & Son, Majestic theatre, Artesia, N. Mex. — General patronage. THE GIRL IN THE LIMOUSINE: Larry Semon. — A very good comedy that got good business. I consider it better than “Hot Water.’’ Five reels. — G. P. Miller, Regent theatre, St. Marys, O. — Genei;ai patronage THE GIRL IN THE LIMOUSINE: Larry Semon — Went over good. Pleased about 90 per cent. Six reels. — C. H. Smith, Electric theatre. Morning Sun, la. — Small town patronage. CHRISTINE OF THE HUNGRY HEART: Florence Vidor — Adverse reports on this production made me afraid of it, but found that many of our patrons had read the story and were well pleased. Drew better than average business against stiff competition. Eight reels. — A. G. Witwei’, Grand theatre. Rainier, Ore. — Small town patronage, CYTHEREA — A wonderful production. The cast is perfect. Direction and photography well done. The colored scenes are beautiful. In all, it is an artistic triumph. Eight reels. — G. P. The Contributor’s Column To “H. O.” C. Members : Your secretary’s in a bad way and begs to explain why it isn’t all his fault, giving the bad news first. Guy S. Abbott, Hamline theatre, Estelline, S. D., writes ; Last Fall when I took over and opened the Haniline theatre here the first thing I did zvas to get my name on the "Herald” subscription list and I also signified my desire to join the gang of crooks zt'ho operate under the title of the "Herald Only” Club and I think I received a certificate of membership. However, I have never noticed my name zvritten therein and I just wondered whether there was a certain term one had to serve before being admitted to the inner circle. Anyhow, I am enclosing a bunch of yarns about the pictures I have been shelling out here, zohich you can use as you feel inclined. And on the heels of that comes, from Frank Schlotterlieck, Elph theatre, Altamont. 111., this : In reports sent previously I enrolled in the "Herald Only” Club, using the slip cut out of the paper. You have not given me enrollment. Perhaps this slip zvas lost. Kindly consider this my application. Your secretary finds both of these members listed in his records and can’t understand why their names do not appear in the printed roster, so he’s having the roster audited this week in order to make certain that there are no other omissions. It will he printed in next week’s issue and each of you are requested* to check your membership card against it. (Confiidentially, your secretary’s been giving so much time to the March “Box Office Record,’’ making it “bigger and better than ever,” that he let his bookkeeping lapse, but don’t tell Abbott or Schlotterbeck. ) “H. O.” Sec’y. Miller, Regent theatre, St. Maiys, O. — General patronage. HUSBANDS AND LOVERS: Florence Vidor --This picture will please the ladies immensely. They will praise it to the sky. The roughnecks will not like it. It is a high class picture with beautiful settings and gowns and preparations for a gorgeous wedding. Eight reels. — W. J. Shoup, DeLuxe theatre, Spearville, Kan. — Small town patronage. IN EVERY WOMAN’S LIFE: Special cast— Very satisfactory offering if you can get them ^n. Did not draw for us. Seven reels.^ — -A. G. Witwer, Grand theatre. Rainier, Ore. — Small town patronage. SANDRA: Barbara La Marr — Flopped on this one, but not fault of picture. Personally thought it good. Had favorable comments. Didn’t raise price ; perhaps that was reason. Barbara popular here, too. Just one of those things you can’t explain. Admission 10 and 20. — R. L. Nowell, Idle Hour theatre. Monroe, Ga. — General patronage. SANDRA: Barbara La Marr — Well produced but inconvincing di’ama. Miss La Marr’s habit of continually pursing her lips doesn’t improve the picture. Eight reels. — Henry W. Gauding, Lincoln theatre, Pittsburgh, Pa. — Neighborhood patronage. THE GIRL OF THE GOLDEN WEST: J. Warren Kerrigan — Boys, here is a picture that will satisfy, not just one of your patrons, but everyone will say it is a good one. Kerrigan, Miss Breamer and Miss Theby did wonderful work. A little touch of comedy runs throughout picture. Seven reels. — Henry C. McCoy, Elite theatre. Golconda. III. — Small town patronage. FLOWING GOLD: Milton Sills— Here’s a pic ture I liked and my fans raved about. Played this on Saturday and had ’em standing up. Pictures like that bring ’em out. Paper is good on this. Eight reels. — G. K. Halfway theatre. Halfway, Mich. — General patronage. FLOWING GOLD: Milton Sills— Did not go for us. It is only a fair offering. Not up to the expectations of our patrons. Seems to lack that necessary something. Six reels. — C. W. Bartlett & Son, Majestic theatre, Artesia, N. Mex. — General patronage. FLOWING GOLD: Milton Sills— A good picture which drew only fair Eight reels. — C. H. Cleeton. Gem theatre, Higbee, Mo. — Small town patronage. FLOWING GOLD: Milton Sills — Real picture. Book it and tell them about it. — W. O. Doyle, Capitol theatre, Huntsville, Mo. — Neighborhood patronage. PAINTED PEOPLE: Colleen Moore — Nice picture. Business not extra but those who came liked it. Good for any house. Seven I’eels. — G. K. Halfway theatre, JIalfway, Mich. -General patronage. PAINTED PEOPLE: Colleen Moore— A picture that is vcj'y good and it got us business. Six reels.— G. P. Miller. Regent theatre, St. Marys, O. — General patronage. NATIONAL SCREEN SERVICE Ina NEW YORK CHICAGO WS ANGELES NOW BOOKING HUNT STROMBECkO personilly supervised PRODUCTION RISCI DEAN in Harvey Gates u/ith Ward Crane, Alan Hale, Mitchell SlfUdUi by j PB QDlfCP^BS.-. DISTRIBUTING ~