Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
0001276
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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64 EXHIBITORS HERALD March 14, 1925 regular fans but gets in strange faces. Seven reels. — F. Schlotterbeck, Elph theatre, Altamont, 111. — General patronage. TEETH: Tom Mix — A wonderful Western drama and Tom Mix at his best. Six reels. — L. Salzberg, Electric theatre, Independence. Mo. — General patronage. TEETH: Tom Mix — Just the same old story. Tom’s always good, but when you have Tom, Tony and Duke you’ve got a knockout. Would class this extra good and so did the patrons. Drew capacity business when such things are almost memories of bygone days. Tony and Duke do some very effective acting that pleased the fans. Seven reels. — F. Schlotterbeck, Elph theatre, Altamont. 111. — General patronage. TEETH: Tom Mix — Good as usual. Mix appears to be the only box office tonic for small town exhibitors. Seven reels. — T. A. Shea. Palace theatre, McGehee. Ark. — Neighborhood patronage. TEETH: Tom Mix — Lots of action, but the poorest Mix to date. Heroine changes clothes about three times during one episode, when she is in the burning woods, with no chance to get different clothes. Why don’t directors watch this? Very poorly directed, Tom Mix is getting to be too much of a "dude.” The drawing power of his pictures is falling off with every picture. — Liberty theatre. Kalispell, Mont. — Neighborhood patronage. TEETH : Tom Mix — Here is Tom Mix again, plus Tony, the horse, and Duke, a canine actor who will make Rin-Tin-Tin and Peter the Great look to their laurels. Picture is not the best Mix has ever made, but it pleased and di’ew good business for three days. — .John W. Hawkins, Capitol theatre. New Bedford. Mass. — General patronage. HONOR AMONG MEN : Edmund Lowe— This guy Lowe might be a good actor, but if he is a box office magnet, then I am a millionaire. Had a Bargain Night at half price on this one and people got stung. — Liberty theatre, Kalispell, Mont. — •Neighborhood patronage. GERALD CRANSTON’S LADY: James Kirkwood— Was afraid of title so used same as second feature on double bill. Well acted and directed and deserves a better fate than it will receive at box office of average. Personally would call it good entertainment for better classes. Bill Fox had better stick to "Cyclone Riders" and pictures of its type for class of houses using his features. Seven reels. — Geo. A. Markell. Strand theatre, Pittsfield. Mass.^ — General patronage. Metro-Goldwyn EXCUSE ME: Special cast — Good picture and a real comedy. Pleased, but had too much opposition. Seven reels. — F. Davidson, Royal theatre, Cherryvale. Ivans.—General patronage. THE SILENT ACCUSER: Peter the Great— A wonderful dog in a fair picture. Seven reels. -Charles Prokop, Rex theatre, Wahoo. Neb.-Neighborhood patronage. THE SILENT ACCUSER: Peter the GreatUsed it for Saturday. Could have used it two days. Wish we had. — F. Davidson, Royal theatre. Cherryvale, Kans. — General patronage. CIRCE. THE ENCHANTRESS: Mae Murray Did not please. Consider this just a fair picture. Eight reels. — Charles Prokop, Rex theatre, Wahoo. Neb. — Neighborhood patronage. THE BANDELERO: John Gilbert— A fairly good picture that proved very disappointing at the box office. — Liberty theatre, Kalispell. Mont. — Neighboi'hood patronage. TESS OF THE D’URBERVILLES : Blanche Sweet — Fine production. Nicely staged and superbly acted. Blanche Sweet never was better. Not a small town picture, however. At least did not do film rental here. Eight reels. — A. G. Witwer. Grand theatre, Rainier, Ore. — Small town patronage. BREAD : Mae Busch — E.xploited heavy and giving every lady a loaf of bread failed to put this over. Poorest business in several months, and a good picture, too. We find that most of Metro Goldwyn pictures are good pictures with no box office value. Have lost money with nearly all of them. — Liberty theatre, Kalispell, Mont. — Neighborhood patronage. BREAD: Mae Busch — An interesting domestic drama with a lot of very natural touches. But there is no pull to the title. Played Sunday only to business below Sunday average. Seven reels. — John W. Haw'kins, Capitol theatre, New Bedford, Mass. — General patronage. THE NAVIGATOR: Buster Keaton — A good comedy with plenty of new stuff. It pleased and drew very well. Seven reels. — A. R. Bender, Olympic theatre. Cleveland, Okla. — Small town patronage. THREE WEEKS: Aileen Pringle — This picture will draw them in on account of the popularity of the novel and please the majority. I did not have a complaint against the picture, but a good many stayed at home. However, if it can be bought right it will get the money, as a small town will not have enough stay-homers to hurt. — W. Peri-y, Tchula theatre company, Tchula, Miss. — General patronage. THE ARAB: Rex Ingram — A beautiful story well presented, but picture lacks the punch. Eight reels. — Charles Prokop, Rex theatre, Wahoo, Neb. --Neighborhood patronage. NELLIE THE BEAUTIFUL CLOAK MODEL: Claire Windsor — Title not good but picture vei'y satisfactory. — W. O. Doyle, Capitol theatre, Huntsville, Mo. — Neighborhood patronage. LONG LIVE THE KING: Jackie Coogan— Not as good as "Circus Days,” but if you haven't shown too many of this type it is okey. — Guy S. Abbott. Hamline theatre, Estelline, S. D. — Small town patronage. LONG LIVE THE KING: Jackie Coogan— Jackie was good in this picture, but my folks don’t like costume pictures and they won’t attend the show when I have one. I never intend to book another if I know myself. Nine reels. — Mrs. J. A. Wright. Lone Star theatre, Ovalo, Tex. — General patronage. LONG LIVE THE KING: Jackie Coogan— Our best drawing card is a Coogan picture. Kids and older folks like him. Ran two nights to a good house. Can’t go wrong on a Coogan. — Henry C. McCoy. Elite theatre. Golconda, 111. — Small town patronage. A FOOL’S AWAKENING: Special cast— Good program picture. Had a wonderful moral. — Henry C. McCoy, Elite theatre. Golconda, 111. — Small town patronage. THE SHOOTING OF DAN McGREW: Barbara La Marr— This picture will bring them in and send them out wishing for more like it and you’ll have money left. — Guy S. Abbott, Hamline theatre. Estelline, S. D. — Small town patronage. THE SHOOTING OF DAN McGREW: Barbara La Marr--Good program feature. Will please. Good for Saturday. — W. O. Doyle. Capitol theatre, Huntsville, Mo. — Neighborhood patronage. TRUE AS STEEL: Aileen Pringle— This may be a good picture for a city, but for a small town it is not there. My patrons did not like it. Seven reels. Print in No. 1 shape.— P. G. Held, Sterl ing theatre, Fairmont, Neb. — Neighborhood patronage. MLLE. MIDNIGHT: Mae Murray — This is the best one of the Murray pictures. Especially outside of the larger cities. Seven reds. — Sam Minich. Electric theatre, Chillicothe, Mo. — General patronage. THE LOVE PIKER: Anita Stewart — This is a No. 1 program picture. Anita Stewart always good. Seven reels. — P. G. Held, Sterling theatre, Fairmont, Neb. — General patronage SCARAMOUCHE: Rex Ingram — The best picture I ever saw, but for some reason it did not draw for me Ten reels. — J. C. Reddock, Royal theatre, Quitman, Miss. — General patronage. SCARAMOUCHE: Rex Ingram — I can only voice added praise to the many fine things that have already been said for this. (Another, "the finest picture you ever saw.”) I believe right here Ramon Navorro should be credited with having done in this one of the finest bits yet, and his future if properly handled should be a glorious one. Alice Terry is beautiful. Lewis Stone does a fine performance, as well as many others in the cast. Rex Ingram, you have set a high standard to shoot at. Nine reels. — W. H. Brenner, Cozy theatre. Winchester, Ind. — Mixed patronage. THE WHITE SISTER: Lillian Gish— One of the best small tov^m pictures I ever played. — Ben Brinck, Opera House, West Point, la. — General patronage. ROUGED LIPS: Viola Dana — Good comedy drama with a little burlesque on the hot place and has plenty of snappy girls. Nothing offensive. Ought to please anywhere, but for some reason Viola Dana does not pull like she used to. Viola and her sister Shirley are both among my favorites. Six reels. — F. Schlotterbeck, Elph theatre, Altamont. III. — General patronage. THREE AGES: Buster Keaton — Not nearly as well received as "Our Hospitality.” Too much overdrawn bunk. — Guy S. Abbott, Hamline theatre, Estelline, S. D. — Small town patronage. DON’T DOUBT YOUR HUSBAND: Viola Dana — Very clever little picture that will be well received by most any audience. — Guy S. Abbott. Hamline theatre, Estelline, S. D. — Small town patronage. SHERLOCK HOLMES: John Barrymore Good mystery picture which pleased those who saw it. Paid too much for this one. — Geo. F. Schulze, Lyric theatre, Ashland, Ky. — Neighborhood patronage. THE FOG: Special cast — A little old but a real good picture with about five leading stars. Print out of St. Louis good. Didn’t do any business on this, but it wasn’t the fault of the picture. Seven reels.— F. Schlotterbeck, Elph theatre. Altamont. 111. — General patronage. IN SEARCH OF A THRILL: Viola Dana— Vei’y poor picture ; no story, overdrawn, and, for the first time, Viola’s acting very poor. Patrons kicked to me on this picture. Lay off it. — Clifford L. Niles. Grand theatre, Anamosa, la. — General patronage. THE GREEN GODDESS: George Arliss— I do not understand why they make these long drawn out things. The advertising calls Arliss the Orient’s greatest lover in this picture. Well, if this was an example of their lovers, I hope I will never meat one of the beasts. This picture would have been tiresome in five reels. Ten reels. — Mrs. J. A. Wright, Lone Star theatre, Ovalo, Tex. — General patronage. VANITY FAIR: Special cast — This is a costume picture that fell flat with us. Pretty fair story but no action and didn’t entertain our audience. — Geo. F. Schulze, Lyric theatre. Ashland, Ky. -Neighborhood patronage. WHEN ROMANCE RIDES: Special cast— The title and author will get you a house, but my house or myself were not pleased with the picture. See it first. — Guy S. Abbott, Hamline theatre, Estelline, S. D. — Small town patronage. OUR HOSPITALITY : Buster Keaton— This di'ew a fine house and went over very enjoyably. It has a quaint appeal that gets under the skin. —Guy S. Abbott. Hamline theatre, Estelline, S. D. — Small town patronage. WILD ORANGES: Frank Mayo — A very failpicture. Nothing to it to put it in a class to get money. The advertisements are all that sell it. Frank Mayo star. For me, I do not want any more of the kind. — F. N. Harris, Amuse theatre. Hart, Mich. — General patronage. THE SPOILERS: Milton Sills — Was a very good picture. Milton Sills got in some very fine acting. Fine Alaskan scenes. It is an old picture and is good but do not pay too much for it. — F. N. Harris, Amuse theatre, Hart, Mich. — General patronage. NOW BOOKING of FRANK WOODS SPECIAL PAODUCTtON -EAUTYandthe Bad man .Sy PETER B. KYNE Directed by ^LLIAM WORTHINOTON T{tUastd by ~ PnODUCERS ~ D/STRfBUT!NG COnnonAT/ON ~