Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
0001278
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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66 EXHIBITORS HERALD March 14, 1925 and stiff for a poor little exhibitor like myself. Seven reels. — M. J. Rabin, Fairyland theatre. White Castle, La. — General patronage. HER LOVE STORY : Gloria Swanson — I lost 50 bucks on this bird. Gloria is a dead one with us. I am glad she married that Frenchman. I hope that she will stay over there. Nine reels. — H. A. Brumund, Lyceum theatre. Thief River Falls, Minn. — General patronage. THE STORY WITHOUT A NAME: special cast. — Very good melodrama. Tied up with local radio dealer and had nice attendance. — E. F. Keith, Strand theatre, Granbui-y, Tex. — Small town patronage THE HUMMING BIRD: Gloria Swanson — This pleased the best of any Swanson picture we have used. Gloria does some good acting in this, instead of strutting around in front of the camera as is the case in most of her productions. The weather favored us and we pleased a good attendance. Eight reels. — Bascom and Nielsen, Scenic theatre, Tyler, Minn. — Small town patronage. THE HUMMING BIRD: Gloria Swanson— I read in “Exhibitors Herald" where this picture had some very realistic xvar scenes and advertised it accordingly to my patrons. The result, I nearly doubled my business over previous Swanson pictures. The paper and photos, like the usual run of Paramount paper, does not give any information of these scenes being in the picture. Eight reels. — A. D. Brawner, Jewel theatre. Hooker, Okla. — Small town patronage. THE SPANISH DANCER: Pola Negri— Spanish costume play of the 17th century. Has one bad scene where the king takes Pola to his mountain castle and forces his attentions upon her. The picture would be good except for this one suggestive scene. Many of our patrons told us about this afterwards and condemned it. Eight reels. — Bascom and Nielsen, Scenic theatre, Tyler, Minn. — Small town patronage. THE SPANISH DANCER: Pola Negri— Splendid picture in every way. The title will not draw, as it does not mean anything, but get behind and boost this picture. You can’t go wrong. Would call it a costume play and I am telling you this cost Paramount more to make than “The Covered Wagon” did and they don’t try to rob you for this one. Good benefit show to tie up with the Woman’s Club or the like : then you are sure to get the people who will appreciate the picture. — Nine reels. — H. D. McChesney, Princess theatre, Crandon, Wis. — Small town patronage. TO HAVE AND TO HOLD: special cast— Good picture and had good business Ran two nights. Acting of Bert Lytell and Miss Compson wonderful. Coast scenes beautiful. — Henry C. McCoy, Elite theatre. Golconda, 111. — Small town patronage. THE SIDE SHOW OF LIFE: Ernest Torrence — Nothing extra. Didn’t do much with it. Eight reels. — G. P. Miller, Regent theatre, St. Marys, O. — General patronage THE FIGHTING COWARD: Cullen Landis— My patrons liked this one. Lots of comedy and action. Seven reels. — N. E. Frank, Regent theatre. Wayland, Mich. — Small town patronage CHANGING HUSBANDS: Beatrice Joy— snappy comedy drama that everyone seemed to enjoy. One or two scenes could have been eliminated and complaints from cei'tain quarters would have been stilled. We call it a dinger. Seven reels. — A. J. Botsford Brothers, Royal theatre, Ainswoi'th, Neb. — Small town patronage. STEPHEN STEPS OUT: Douglas Fairbanks. Jr. — Just an average program picture. Don’t promise too much. Use a good comedy and it will get by. Six reels. — Lester N. Leek, Club House, Jackson, Wyo. — General patronage. MANSLAUGHTER: Cecil B. DeMille— Old but good enough for any theatre to run. Properly classed as a special. — W. O. Doyle, Capitol theatre, Huntsville, Mo. — Neighborhood patronage. THE GHOST BREAKER: Wallace Reid— Good picture with plenty of pep and comedy. Drew fairly well. Five reels. — Henry C. McCoy, Elite theatre, Golconda, 111. — Small town patronage. HER GILDED CAGE: Gloria Swanson — Most reports are favorable on this picture. However, as a small town picture it is not. Would not recommend unless Swanson very popular with your fans. Seven reels. — S. G. Fry, Palace theatre, Omaha, Tex. — General patronage. THE MAN WHO SAW TOMORROW: Thomas Meighan. — Meighan drew fair crowds for this time of the season and pleased fairly well. This, however, is not up to Meighan's standard. Seven reels. — Botsford Brothers, Royal theatre, Ainsworth. Neb. — Small town patronage. PRODIGAL DAUGHTERS: Gloria Swanson— A dandy picture that pleased the few that came. Has a real message for the modern home. Six reels. Botsford Brothers, Royal theatre, Ainsworth, Neb. — Small town patronage. ADAM AND EVA: Marion Davies— A dandy picture that pleased nearly 100 per cent. Also drew very good crowd. Seven reels. — C. H. Cleeton. Gem theatre, Higbee, Mo. — Small town patronage THE COWBOY AND THE LADY: Mary Miles Minter. — A fine little Western which was spoiled by a poor print. Too much cut out and too many misframes. Five reels. — J. W. Andresen, Rialto theatre, Cozad, Neb — General patronage. ZAZA : Gloria Swanson — Good picture that will please those who know good acting. Does not go so well in a small town, but no fault of the picture. Eight reels. — Wayne Willis, Hollywood theatre, Stanford, Mont. — General patronage. YOU CAN’T FOOL YOUR WIFE: special cast — Good picture but did not draw for us. Six reels. — H. H. Billings, Pleasant Hour theatre. Pine Island, Minn. — General patronage. THE EXCITERS: Bebe Daniels — Good program picture. Well liked. Six reels. — H. H. Billings. Pleasant Hour theatre. Pine Island, Minn. — General patronage SHADOWS OF PARIS: Pola Negri— This one is different from most of Negri’s pictures and was well received However, she does not draw for us. Picture quite a bit like “The Humming Bird.” Will stand all the billing you care to give it. as it will please. Seven reels. — Paul B. Hoffman, Legion theatre, Hollyrood. Kans. — Small town patronage. FAIR WEEK: Walter Hiers — An average program picture that will please the average audience. Nothing great, but yet not the worst that we have played. Five reels. — Paul B. Hoffman, Legion theatre, Holyrood. Kans. — Small town patronage. THE TRAIL OF THE LONESOME PINE: Special cast. — One of the best we have had. Torrence is great in this. Good satisfaction. Six reels. — H. H. Billings, Pleasant Hour theatre. Pine Island, Minn. — General patronage. GRUMPY : Theodore Roberts — Very good. Roberts pleases here. Seven reels. — H. H. Billings, Pleasant Hour theatre. Pine Island, Minn. — General patronage. SINGER JIM McKEE: William S. Hart— Didn’t expect much from this one. as I have read so many poor reports on it They are pretty bad when the kids call Bill an old woman. Weak and incoherent. Don’t buy it. Seven reels. — H. D. McChesney, Princess theatre, Crandon, Wis. — Small town patronage THE PURPLE HIGHWAY: Madge Kennedy— Not much to it, or at least didn’t please our patrons. Seven reels. — H. T. Nokes, Elite theatre, Nixa, Mo. WOMAN PROOF: Thomas Meighan — Very good comedy-drama. All pleased with it. Seven reels. — H. T. Nokes, Elite theatre, Nixa, Mo. — Small town patronage. THE OLD HOMESTEAD: Theodore RobertsDandy good picture Old but well worth running. Eight reels. — H. T. Nokes, Elite theatre, Nixa, Mo. — Small town patronage. BACK HOME AND BROKE: Thomas Meighan — Fine. One of the best Paramounts we have mn. Pleases all classes. Eight reels. — H. T. Nokes, Elite theatre, Nixa, Mo. — Small town patronage WHEN KNIGHTHOOD WAS IN FLOWER: Special cast. — Had some very good comments on this and some didn’t like it. Seemed to please the educated people. Too long. Twelve reels. — H. T. Nokes, Elite theatre, Nixa, Mo. — Small town patronage. MY AMERICAN WIFE: Gloria Swanson— Just fair program picture. Some liked it and some didn’t. Six reels. — H. T Nokes, Elite theatre, Ni.xa, Mo. — Small town patronage. Pathe THE BATTLING ORIOLES: Glenn Tryon— A real comedy feature. If your patrons like a good laugh in six reels, get this. This got as many laughs here as Lloyd does in his feature length comedies. Six reels. — J. W. Andresen, Rialto theatre, Cozad, Neb. — General patronage. THE BATTLING ORIOLES: Glenn Tryon— Plenty of roughhouse stuff. The star is unknown here and no drawing power. Six reels. — L. Salzberg, Electric theatre. Independence, Mo. — General patronage. HOT WATER: Harold Lloyd — Some slapstick and will draw and please those who are easily tickled. I guess Lloyd is too busy signing new contracts and has no time to make good comedies. Five reels. — L. Salzberg, Electric theatre. Independence, Mo. — General patronage. DYNAMITE SMITH: Charles Ray— This one did not take well, as the Pathe Exchange shifted pictures on us and we had “Battling Orioles*’ booked and advertised in newspapers and had all advertising for same, then they shifted and did not give us even one sheet on “Dynamite Smith,” so we lost money on the show. Detroit wanted it and we got stung good and plenty. Rotten deal — what do you say ? — F. N. Harris, Amuse theatre. Hart, Mich. — General patronage. DYNAMITE SMITH: Charles Ray— Did not draw and it did not please. Six reels. — L. Salzberg, Electric theatre. Independence, Mo. — General patronage. DYNAMITE SMITH: Charles Ray— The most disappointing picture that I have played for many days. Some of the critics called it Charles Ray’s come back. I booked it for two days, stepped on it, and pulled after the first day. Both the kiddies and grown ups left in disgust. Charles Ray is done with me for all time to come. — H. A. Brumund, Lyceum theatre. Thief River Falls, Minn. — General patronage. GIRL SHY: Harold Lloyd — This picture, while good, did not make the hit that “Grandma’s Boy” or “Safety Last” did, and showed it at the box office the second night. There is much too much footage for the story and comedy contained therein. We realized very little for the efforts we put behind it. Eight reels. — Bascom and Nielsen, Scenic theatre, Tyler, Minn. — Small town patronage. GIRL SHY : Harold Lloyd — Business is good, but Lloyd does not do as good here as he does in surrounding towns. Eight reels. — F. Davidson, Royal theatre, Cherryvale, Kan. — General patronage. GIRL SHY: Harold Lloyd — Enjoyed by every man, woman and child who attended. They are still telling us it is the best Lloyd ever played. The price was plenty but we managed to clean up a few dollars and are glad we played the picture. Eight reels. — Oscar Reinert, Elite theatre, Humboldt, Kan. — Small town patronage. THE CALL OF THE WILD: Buck— A real 100 per cent picture. Had good crowds. Scenery wonderful, and the dog is a wonder. Worth the price of admission to watch him act. Eight reels. — Henry C. McCoy, Elite theatre, Golconda, 111. — Small town patronage. SAFETY LAST: Harold Lloyd — Nothing extraordinary. Very good ; not as good as “Dr. Jack.” Not enough comedy for a Harold Lloyd picture. Seven reels. — Gatliff theatre, Gatliff, Ky. — General patronage. NOW BOOKING Cha.r!ea (L Rogers presents lA RENAUD HOFFMAN PictUTixa,tioi>^ "ON THE threshold' w/iJt Gla<fys Hulette, Henry D. Walthall, Sam OeCrass< Robert Gordon. Charles Seltow. Maroaiet Seddm and Willis MartVjS ^