Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
0001294
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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6 EXHIBITORS HERALD March 21, 1925 FROM THE NOVEL OF ETHEL M. DELL With Am A Q. NILSSON, JAMES KIRKWOOD ^ RAYMOND HATTON, SHELDON LEWIS mM Q>araniount \ Q>icture J, PRESENTED BY ADOLPH ZUKOR JESSE L. LA SKY PRODUCT! or One of the Money Getting Any producer in the business would be tickled to death to have this picture because it is good old red-meat box office entertainment that any type of audience in the world enjoys. Ethel M. Dell wrote “The Top of the World.” Every book she turns out sells into the hundreds of thousands, and this is her leading seller. Moreover, every picture fan reads and likes her works. Ask ’em and see. George Melford produced the picture. “The Top of the World” is a big, smeishing melodrama made on a scale that Paramount, with “The Covered Wagon,” “North of 36” and “The Thundering Herd” to its credit, knows how to make. Here is tense, hair-trigger drama and marvelous performances by James Kirkwood and Anna Q. Nilsson that folks are going to take home with them and talk about. There are bursting cataract, flood and daring rescue scenes in this picture that send your heart leaping into your throat. They’ll remember the comedy of Raymond Hatton and the villainy of Sheldon Lewis too. Second Forty Q*aramount Q>iclures