Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
0001295
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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March 21, 1925 EXHIBITORS HERALD 7 Are YOU still advertising only part of your show? These recognized leaders of the Short Subjects field, backed by constant national advertising, are making money for wise exhibitors everywhere who advertise them. LARRY SEMON SPECIAL COMEDIES JUDGE’S CROSSWORD PUZZLES HAMILTON COMEDIES BOBBY VERNON COMEDIES WALTER HIERS COMEDIES PARIS CREATIONS IN COLORS Displayed by HOPE HAMPTON MERMAID COMEDIES LYMAN H. HOWE’S HODGE-PODGE CHRISTIE COMEDIES JUVENILE COMEDIES EARL HURD CARTOON COMEDIES TUXEDO COMEDIES CAMEO COMEDIES KINOGRAMS The NE VRS REEL Built Like a Newspaper Member, Motion Picture Producers and Distributors of America, Inc. Will H. Hays, President EDUCATIONAL FILM EXCHANGES, Inc. r