Exhibitors Herald (Dec 1924-Mar 1925)

20 EXHIBITORS HERALD March 21, 1925 In Thi s Issue OF SPECIAL INTEREST Many Heads Instead of One on Pictures, a Survey of Studio Activities By Alartin J. Quigley 19 Earl Hudson, an Outstanding Personality in Production 24 Women Supplant Men as Managers of Detroit Cliain Houses 26 Our Own Cross Word Puzzle 22 NEWS OF THE WEEK Washburn Sues for $158,000 as After math of Cosmic Tour 21 Metro and First National in Harmony with Badger Combine 21 Momentum Is Given Theatre Activities by Merger in West 23 Vitagraph Lauded by M. P. T. O. for Non-taxable Music 23 Kissing Scenes Will Not Sell Pictures, Say Theatre Men 25 Solons Get Bill to Regulate Use of Cellulose Film 25 Exhibitors Hold Peace Meet ; Hatchet Buried in New York 27 Film Fans Save $50,000,000 Annually Through Tax Cut 29 A1 Lichtman Sues Koplar for $75,000; Charges Money Due in Theatre Deal 29 News Reels in Speedy Race for Scoop on Inauguration 33 Ray Schrock Succeeds Wray as Head of Universal City 34 Two Chicago Suburbs in Midst of Heated Blue Law Fights 41 Valentino Is Again Mad at Paramount; Report Star May Join United Artists 41 Loew Disclosed Plans for Five Million Dollar Theatre Projects in Dixie Cities 41 PICTURES OF THE WEEK Pictorial Section 35 Universal’s New Home in New York.... 28 WRITTEN BY EXHIBITORS What the Picture Did for Me 63 Letters From Readers 62 What Showmen Are Doing 43 The Contributor’s Column 65 SERVICE DEPARTMENTS The Theatre 43 Service Talks on Pictures 50 New Pictures 51 Theatre Construction and Equipment.... 82 Index to Product Announcements 80 Short Subjects 49 Service Copy 43 The Film Mart 59 FEATURES Hollywood, by Harry Hammond Beall.. 44 New York, by John S. Spargo 40 Re-Takes, by J. R M 20 Purely Personal 54 Something for Everybody Mr. Martin J. Quigley, Exhibitors Herald, Chicago, 111. Dear Sir: I would like to purchase ten copies of the “Better Theatre” edition of Exhibitors Herald, Section 11. There is an article in this issue hy Iris Ethel Vining, organist of the Granada theatre, San Francisco, Cal., which I want every one of our organists to read. This organist proposition is one of the most difficult things we have to contend with, and articles such as this make it easier for the average manager to make his organist understand just what he wants. Miss Vining’s article hits the nail right on the head. Very truly yours, J. P. Morgan, General Manager, Crandall Theatres. Washington, D. C. The March issue of the “Better Theatres” section of the Herald will be published next tveek. Re-Takes WELL, they inaugurated Coolidge but they heard a whole lot more of Dawes. * * * Mr. Dawes comes from quiet, sedate Evanston, 111., and now that the vicepresident has moved to Washington, it’ll be quieter than ever. * * * Half of the town of Evanston wants movies on Sundays and half doesn’t — it’s that kind of a town — and they are to vote on the question April 7. The social status of everyone will be decided that day — high or low brows. ^ ^ Bobbed to Stay The hairdressers of Paris have decreed that long hair is the thing this summer. But it takes more than a decree to grow hair. * * Help! Help! The shortage of new three letter words is becoming acute: * * * “General X”, Et al There’s one thing about the English they’re thorough. When they have a scandal over there it just raises Cain with the society folk. * * * Punk Story Theodore Kosloff’s press agent overstepped himself when he wrote that piece for the papers about the actor being a member of Russian nobility and expected to return to power. The judge dismissed his application for citizenship. * * * Never Done Before Who says there’s nothing new under the sun? Peter B. Kyne, the author, has signed a contract with William Fox to write stories to be made into pictures which will be as much the author’s own brainchild as the original story. * * * Poor Rudy Valentino is still acting up it seems as well as acting. * * * Found — Sally It has all the earmarks of a press story but it’s a good one, that tale about Mickey Neilan signing Sally O’Neil to play in an Irish play which is to be started March 17. * * * Too Darn Early Most New Yorkers missed the recent earthquake. The darned thing happened at 8:25 in the evening and they weren’t up yet. * * * Kept Him Stepping Met an exhib. the other day who runs a big ranch as well as a theatre, and he said the blamed theatre was more trouble than his farm. ^ ^ Going to Hold On I suggested he might give up one of them, but he said not with hogs sellin’ at 14 cents. Not by a dang sight! And he believed in giving his customers the best pictures to be had. * * Are You Good at ’Em Was afraid it would happen I One of the boys, on The Herald has broken out with cross-worditis. See it on another page. * * * But don’t forget to tune in on J. R. M.