Exhibitors Herald (Dec 1924-Mar 1925)

Page scan 0001310 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
0001310
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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22 EXHIBITORS HERALD March 21, 1925 New YORK — Irving Lesser, swelled up with pride of ownership, played host last Thursday night at his first Eastern picture theatre at Great Neck, Long Island. . . . Joe Schnitzer, big chief of F. B. O., has returned from a long stay on the Coast. . . . Fred Quimby, Fox short subject sales manager, is willing to tell you how he beat all the other news reels on the inauguration. . . . Harry Berman entertained at luncheon at the Astor Friday and regaled his guests with personal reminiscences of the king and queen of Spain. . . . Sydney Cohen and Charley O’Reilly, after a long divorce, are again doing a brother act as exhibitor leaders. . . . Billy Brandt was one of the heavy boosters for the exhibitor leader get-together. . . . Charlie Geigerich was so pleased with “Charley’s Aunt” that he went to see it a second time and was willing to pay for the second trip. . . . Paul Mooney, back from a Western trip, says theatre owners pestered him so to buy Producers Distributing pictures, that they drove him gray haired. . . . Lou Kramer, long time with Ince, has formed his own publicity bureau. . . . Dave Bader, when he goes around a studio, has difficulty evading the casting directors who want him to become an actor, and such is pulchritude. . . . Sam Goldwyn, just back from the other side, did not bring Professor Freud with him, according to veracious Victor Shapiro. . . . Vivian Moses and P. A. Parsons excxhanged the compliments of the day at last week’s meeting of the A. M. P. A. . . . Claud Saunders is the busy man these days listening to exploitation men who want to be assigned to Paramount’s foreign exchanges. . . . Joe Lee will chaperon Tom Mix to Europe next month, and Freddy Schader fears the people over there will read of it and think there is to be a Chinese invasion. . . . Johnny Hines plans a personal appearance tour and says he will make Newark, Reading, St. Louis and other foreign seaports. . . . Howard Dietz, finishing a fourteen-hour stretch of labor, was glad he wasn’t a six-day bicycle race rider. . . . Richard Weil, called Dick before he wore spats, has joined Dr. Shallenberger’s forces handling Arrow publicity. . . . Ned Marin is making personal appearances at the Universal exchanges in the Northwest. . . . Mack Weinberger, Schulberg Productions sales manager, is back from a long Western trip. . . . Arthur Sawyer and Phil Rosen are sojourning and working in Atlantic City. . . . Lou Guimond is now dealing publicity for Arthur N. Smallwood. . . . John Brownell, head of F. B. O. scenario department, is in New York on a visit. . . . P. A. Powers thinks Peggy Joyce a big bet in pictures and will make some with her. . . . N. L. Manheim, Universal foreign manager is in a Boston hospital following an operation. . . . Henry Ginsberg says if Flo Ziegfeld makes pictures with Follies girls he’s going to turn screen actor. . . . Dr. Reisenfeld had his picture taken with Bebe Daniels and says there is nothing but a microphone between them. . . . Herbert Brenon is back from Bermuda. . . . Lee Ochs gave an “explorers’ night” at the Piccadilly and a number of daily newspaper critics attended. . . . Ed Olmsted rubber stamps his publicity envelopes “Radio Program News — Rush.” . . . . C. Sharp Minor, Rialto organist, says that’s his real name. . . . Harry Warner is due from West Coast again next week. — SPARGO. Yes, Sir! We’ll Have Our Own Little Game of Cross Words HORIZONTAL 1. Owners of the screen press of America. 2. The name of an officer who proclaims war or peace. VERTICAL 2. The name of an Oregon theatre man which suggests something to eat. 3. The name of an Ohio exhibitor which might suggest the place where the wife of Adam lived. 4. A Kansas exhibitor whose theatre suggests Indians. 5. A Michigan exhibitor who lives in a town which suggests bricks. 6. A Montana exhibitor who operates a theatre in a town which suggests a rodeo. 7. An Idaho exhibitor, the name of whose house is generally applied to a theatrical district. The names of the exhibitors are published practicaUy every week in the Herald. Now go to it! Answer will be published next week.