Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
0001325
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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March 21. 1925 EXHIBH'ORS HERALD 37 Well Known Texas Filmmen Holding Up a Bank (left to right) Sid Blumenthall, Peerless Films, T. M. Hervey, American Theatre; Will R. Winch, Wigwam, Texas, Grand and Crawford Theatres, El Paso, Texas; J. W. Williams, Independent Film Service, Dallas. This is Harry E. Nichols, The Herald’s field representative, and his trusty Dodge. Harry is now calling on the exhibitors of Texas and vicinity where he snapped these few photos. C. A. Wilburn, owner of the Princess Theatre, Sanderson, Texas, down where the long-homs come from. Two Gun George Wauk, Exhibitor and U. S. Marshal, of Arizona, with headquarters at Phoenix. W. E. Paschall, managing director of Palace Theatre, El Paso, Texas, a well known western Texas showman. Ray L. Jennings, who recently opened the Colonial, Hondo, Texas, and a newcomer in the business. E. A. Cavaness, owner of the New Plaza Theatre, Phoenix, Arizona, who knows all the ins and outs of the film game. Arizona Exhibitors Pioneers Ben Goldsmith, and E. Drachman, of Tucson, Ariz., and their bookkeeper. With all these men this page wouldn’t look right without a lady on it. Hence the young lady above. G. Paetzsch, owner of the Opera House at Marfa, Texas, a jolly fellow in his home town.