Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
0001333
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

March 21, 1925 EXHIBITORS HERALD 45 Ic Pa ID CUr*HOCA [ANICE MEREDITH' TELLS OF DAYS OF ‘76 )F RELAXATIOI The Falls Theatre News DeooleJ lo Ode Impnoemenl. Belter Photo Ployi and Their Pfeienlalton The Thie^ ot Bagdad, Janice Meredith, The Tornado, The Golden Bed, The Border Legion and G>ming Thru Available at The Falls During March Beauty Pr/ze Winner'^^ fispiaous Film Debut'. I “The Thief of Bagdad" Declared Best Piaurc Ever ScheduJ Exhibieion March BulleBiit:S ■grease ^cep for 'jacfcrence. MARCH 1*525. Mon.&TtiC8.2.^3. “The Near Lady" FrLdtSui. a.dl: 7. ‘■The Eleventh Hoar" Mon &. TttC8. 9.6i 10. "Rambliog Kid" FrL & Sat IS. & 14. “The Real Adventiir0”p„;;*p„ Mon.Si TtteJi. lO.tc 17. ' Stepping Lively" Fri.&Sat.SO.&Bl. "Look who ‘a berel" Tom Mil in “Eyes of theEorest" Imperial Monkey comedy! •Uon. ft Tt/cs. 23. ft 24. Here is the best story Gene Stratton Porter ^-''TbeGlEL of theLlMRERLOST". -a 'f F/fi. & Sat. 27. ft 28. "Is Divorce a Failure?" with Leah Baird and Onr Gang comedy "Back Stage.'* Mon.^Tuea. 30.^31. "By Divine Eight" a splea*' did picture for the family. "And Who’s HoUigan?" This is os fine a lilt of plotores aaany theatre ever ran and we are prondjjf them. 26ISS?105 ""majestic THEATBE. WBl'iwr. Art' BACKGROUND: Front page of first issue of E. E. Bair’s new paper, for the Falls theatre, Cuyahoga Falls, O. TIPPED: Two pages from “The Movie Fan,” published by Kenneth V. Woodward for the Penn-State Amusement Co., Uniontown, Pa. BELOW: Bulletin described by Dinsmore & Son in their letter in this issue. House Organ Exchange BAIR, E. E., Falls theatre, Cuyahoga Falls, O. BENDER, A. R., Olympia theatre, Cleveland, Okla. BENTLEY, FLOYD E., Kelso Amusement Co., Kelso, Wash. BROWNING, HARRY, Olympia theatre, New Haven, Conn. BURNS, FRANTC H., Orlando Enterprises, Orlando, Fla. CRAIG, M. T,, Majestic theatre, Dresden, Ont., Can. DALEY, THOMAS S., Schine Amusement Co., Gloversville, N. Y. EVELAND, EARLE, Twin City Opera House. McConnelsville, O. FAWKS, E. L., Photo Phone theatre, Graford, Tex. HAMBURGER, F. M., Circle theatre, Portland, Ore. KOBLEN, M., Scout theatre, Oakdale, La. LITTLE, T. L., Majestic theatre, Camden, S. C. MacLEOD, M., Wolverine theatre, Saginaw, Mich. MASSEY, EARL D., Texas theatre, Killeen, Tex. MEREDITH, E. E., Virginia theatre, Box 1190, Fairmont, W. Va. MOCK, CARL F., 56th Street theatre, Philadelphia, Pa. MOSS, EDGAR A., Marion Theatre News, Glass Block, Marion, Ind. OSTENBERG, J. II., Orpheum theatre, Scottsbluff, Neb. PAYNE, EARLE HALL, Kentucky theatre, Lexington, Ky. POPE, CLEM, T & D theatre, Oakland, Cal. RANDALL, E. H., Liberty theatre, Condon, Ore. SCHWIE, F. F., Duluth theatre, Duluth, Minn. SNYDER, E. A., Rialto-Virginia theatres, Champaign, 111. STIEFEL, S., Roxboro theatre, Philadelphia, Pa. STILES, J. II., The Dalles Amusement Co., The Dalles, Ore. WESKIL, F. C., Rose theatre, Colfax, Wash. WHITBECK, FRANK, West Coast Theatres, Inc., 134 Leavenworth St., San Francisco, Cal WILSON, T. S., Seelye theatre, Abilene. Kan. WINTERS, EDWIN B., Heilig theatre, Seattle, Wash. WOODWARD, KENNETH V., Penn-Stale Amusement Co., Uniontown, Pa. Entry of name in ^bove list signihes willingness to exchange theatre publications with other theatre publishers. (Name) (Theatre) (City) (State) is bound to get itself mentioned in nearly every issue of the Exhibitors Herald. This time it’s Mermaid Comedies, Ben Turpin and front page program copy. Mr. Shimon’s new copy is printed in the Copy Service column, and if anybody else wants to get himself mentioned in this paper every week the very best way in the world is to contribute copy as good as Mr. Shimon’s. Barnes’ Card Got Action HAROLD D. BARNES, Rialto theatre, Burlington, la., writes: Enclosed is a mailing card I got good results with in “The Lady.” Mr. Barnes’ card is reproduced on another page. Service Copy For Exhibitors (Louis C. Shimon, Milwaukee theatre, Mihvaiikee, sends the first three of the editorials that follow.) WHEN GUESTS BECOME PATRONS OUR guest for one performance, and thereafter our patron. New patrons at the Milwaukee are quick to note the atmosphere of friendliness — the earnest efforts on the part of every member of the organization to anticipate the slightest wish of the patron and fulfill it. This is the natural outcome of years of successful theatre management and a staff of employes that has grown up with the theatre. It is the spirit that identifies the Milwaukee as “The Theatre Unusual” instead of merely a picture show. MERMAID COMEDIES NO one can resist Lige Conley, the highspeed l)oy of comedy. It’s all speed and chuck full of thrills. There’s a laugh a minute and a few in between in each of these Jack White productions. We’re showing Lige Conley in a Mermaid comedy today. “It’s the Spice of the Program.” MACK SENNETT COMEDY Ben TURPIN in a Mack Sennett comedy! There’s a roar a minute — when Ben’s ingrown eyes and scrtibby mustache get into action. A good comedy in every sense of the word — and an added attraction on the Milwaukee theatre program today. (John IF. Creamer, Strand-Empire theatres, Chillicothe, Mo., supplied the follozving copv, entitled “Lighting.") LIGHTING The Strand’s superb lighting system is used on De Luxe showing to make your entertainment more enjoyable. On the De Luxe shows, such as tonight, three men are on duty in our projection room in order to handle the film, lighting and other effects. (Harry F. Storin, Leroy theatre, Pawtucket, R. L, sends the following copy, headed “Nezvspapers," zvith the remark that “This puts me in perfect.”) NEWSPAPERS '^HERE are newspapers and newspapers, just as there are pictures and pictures. We in Pawtucket are fortunate in having such a splendid sheet as the Times. It does much for the city and the community. It is a part of the daily life of the city and we would miss the glance through its interesting pages, though few of us think of the pleasure of having such a news organ. You should read it thoroughly. Look over the theatre ads. Never wait for someone to tell you it’s a good show. The ads tell the truth. On Saturday there is a special page carrying notes of the world in motion. The Times takes especial pride in Jts theatrical section. There’s something for you in every line. (Frankie M. Kadozv, Mikadozv theatre, Manitozvoc, IVis., used the following editorial in a recent issue of his theatre paper.) CLEAN AS A WHISTLE 'T'HERE are times and plays that we show that have no particular appeal to children. We want to be frank in saying so. (Continued on page 47)